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PRESENTED BY:

RAJA QASIM JAMIL AWAIS FAREED

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Over half a century ago, the foundation of Nirala was laid in Lahore, Pakistan, with the commitment to provide people with delectable quality delights. The great journey started when Taj Din migrated from Amritsar, India, to Lahore and started a small breakfast shop in the inner city of Lahore in 1948. The passion for quality, distinctiveness and hard work set by our founder is the spirit we seek as our guiding principle.
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VISION

The vision is to make Nirala a global brand, a brand recognizable for its uniqueness and quality in ethnic food market all around the world. In this perspective it consider its self as an innovative and a pioneer company, continuously offering unique products and interesting service concepts that others havent even dreamt of.
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CORE VALUES

The core values of Nirala organization which they consider the Spirit of Nirala have not changed over the past half century. Those values and traditions which have made the brand Nirala a market leader for the past 60 years are: Continuous Improvement Innovation Integrity Team work and Social Responsibility
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PRODUCTS

Mithai Snacks Dairy Beverages

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Nirala Group of Companies

Anmol Co. N Design N Restaurants Nirala Canada Ltd. Nirala Dairy (Pvt) Ltd. Nirala Snacks (Pvt) Ltd. Nirala (Pvt) Ltd. Nirala (UK) Ltd. Porshe Pakistan Taj Trading LLC VCS (Pvt) Ltd.
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COMPETITORS

AREA WISE:

LAHORE Gourmet Fazal Sweets ISLAMABAD-RAWALPINDI Jameel Sweets Fresco Sweets KARACHI Qasr-e-Sheeren
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SEGMENTATION

Geographic
LAHORE, ISLAMABAD. RAWALPINDI, KARACHI,MULTAN, SIALKOT, GUJRANWALA, PESHAWAR

INTERNATIONAL:

DUBAI and SHARJAH

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TARGET MARKET

In Target Market of NIRALA, it has different products in Different Markets e.g Sweets, Restaurants, Beverages, Dairy. IT IS BASICALLY MULTIPLE SEGMENTATION.

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VALUE CHAIN
Inbound Logistics: Pure Desi Ghee, Hight Quality Dry Fruit, Milk, Rice Operations:

More than 20% of Mithai Production is Carried out at Automated Plants. Snacks are also prepared on modern machines. Milk production Plant is situated in Tandlianwala near Faislabad where more than 300,000 liters of milk is Processed per day.
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Outbound Logistics:
N DESIGN is a Packaging Co. working under the Umbrella of NIRALA which is offering 80 different types of Packaging. It includes traditional paper and cardboard, tin, wood, glass and handmade Paper. Customized Packaging
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Marketing and Sales:

Nirala Dairy and Snacks are sold at more than 30000 retail shops across more than 50 cities of Pakistan. Supply and Distribution department of NIRALA ensures timely and effective distribution of the products to the chain of Nirala Sweets stores spread all across Pakistan. NIRALA is emphasizing more on Print Media and Outdoor Advertisements.

Supporting Activities:
MIS Department HR Department Store and Procurement Department.
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