Professional Documents
Culture Documents
Marketing Plan: MM - MB 204 - Preeti Virdi
Marketing Plan: MM - MB 204 - Preeti Virdi
Internal Analysis
External Analysis Objectives
Implementation Plan
Marketing Budget Evaluation Methods
MM_MB 204_Preeti Virdi 4
Mission Statement
A clear, concise description of:
o The organizational identity
o What business is the organization really in
Executive Summary
An overview Readable and concise Summary of main objectives of the plan
Internal Analysis
Background Current status Future directions Current resources Strengths and weaknesses USP
External Analysis
Economy Demographics Trends Target market Opportunities and Threats Estimate probability
o Severe, not severe o Very likely, very unlikely
MM_MB 204_Preeti Virdi 8
Marketing Strategies
Customers/target markets Programs and services Packaging Pricing Promotion
Implementation Plan
Steps Responsibility Deadlines Budget
MM_MB 204_Preeti Virdi 10
Marketing Budget
Advertising/media Direct mail Databases Printing/production Mailing
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