2Q'12 (LIVE+SD) FINAL Competitive Program Analysis (excluding breaking news & specials)

2Q'12 FINAL (03/26/12-06/22/12)

NETWORK
FOXN
FOXN
FOXN
FOXN
FOXN
FOXN
FOXN
FOXN
MSNB
FOXN
FOXN
MSNB
FOXN
FOXN
FOXN
MSNB
FOXN
MSNB
FOXN
CNN
MSNB
MSNB
MSNB
MSNB
CNN
MSNB
CNN
HLN
HLN
CNN
CNN
CNN
CNBC
MSNB
CNBC
HLN
HLN
MSNB
CNN
MSNB
CNN
MSNB
HLN
HLN
MSNB
CNBC
MSNB
MSNB
MSNB
CNBC
CNBC
CNN
MSNB
CNBC
CNBC
HLN
CNN
CNBC
MSNB
HLN
CNBC
CNBC
HLN
HLN
CNBC
HLN
HLN
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
CNBC
FBN
CNBC
FBN
CNBC
CNBC
FBN
FBN
FBN
FBN
FBN
FBN
FBN
FBN
FBN
FBN
FBN
FBN
FBN
FBN
FBN

PROGRAM NAME
THE OREILLY FACTOR
HANNITY
THE OREILLY FACTOR (repeat)
ON THE RECORD W/GRETA
THE FOX REPORT W/S.SMITH
FIVE, THE
SPECIAL RPT W/BRET BAIER
FOX AND FRIENDS
RACHEL MADDOW SHOW
AMERICAS NEWSROOM
AMERICA LIVE
LAST WORD W/ L. ODONNELL
YOUR WORLD W/NEIL CAVUTO
STUDIO B W/S.SMITH
HAPPENING NOW
MSNBC INVESTIGATES
RED EYE
ED SHOW
FOX & FRIENDS FIRST
ANDERSON COOPER 360 (repeat)
ED SHOW (repeat)
POLITICS NATION
MSNBC INVESTIGATES
MORNING JOE
PIERS MORGAN TONIGHT
HARDBALL WITH C. MATTHEWS
ANDERSON COOPER 360
NANCY GRACE
MORNING EXPRESS W/ MEADE
ERIN BURNETT OUTFRONT
SITUATION ROOM
CNN NEWSROOM
COSTCO CRAZE, THE
DAILY RUNDOWN
THE APPRENTICE
DR. DREW
JANE VELEZ-MITCHELL
JANSING & CO.
JOHN KING USA
MARTIN BASHIR
STARTING POINT
NOW WITH ALEX WAGNER
SHOWBIZ TONIGHT
HLN LOCAL EDITION
MSNBC LIVE
AMERICAN GREED
NEWSNATION
WAY TOO EARLY
DYLAN RATIGAN SHOW
SQUAWK ON THE STREET 930A
60 MINUTES ON CNBC
EARLY START
ANDREA MITCHELL REPORTS
SQUAWK ON THE STREET 2
HOW I MADE MY MILLIONS
PRIME NEWS
EARLY START
SQUAWK ON THE STREET 9A
FIRST LOOK
HLN NEWS
SQUAWK BOX 8:30A
J CREW & MAN DRSSD AMER
DR. DREW
HLN LOCAL EDITION
SQUAWK BOX 8A
EVENING EXPRESS
HLN SPECIAL REPORT
MAD MONEY (repeat)
SQUAWK ON THE STREET 3
SQUAWK BOX 7:30A
MAD MONEY
KUDLOW REPORT
STREET SIGNS
POWER LUNCH
CLOSING BELL 3P
FAST MONEY HALFTIME RPRT
CLOSING BELL 4P
SQUAWK BOX 7A
FAST MONEY
SQUAWK BOX 6A
STOSSEL
OPTIONS ACTION
LOU DOBBS TONIGHT
MONEY IN MOTION
WORLDWIDE EXCHANGE
VARNEY & COMPANY
WILLIS REPORT
CAVUTO
FOX BUSINESS
FOX BUSINESS
CAVUTO
FOX BUSINESS
FOX BUSINESS
COUNTDOWN TO CLOSING BELL
WILLIS REPORT
IMUS IN THE MORNING
MONEY W/ MELISSA FRANCIS
AFTER THE BELL
BEST OF IMUS IN THE MRNG
FBN SPECIAL REPORT

DAYS
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWT___
MTWTF__
MTWTF__
MTWTF__
M___F__
MTWTF__
MTWTF__
MTWT__S
MTWTF__
MTWT___
MTWTF__
M___F__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MT_TF__
MTWTF__
____F__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWT__S
MTWTF__
MTWTF__
MT_T___
MTWTF__
MTWTF__
MTWTF__
M______
MTWTF__
MTWT__S
MTWTF__
MTWT__S
MTWTF__
MTWTF__
M_WTF__
MTWT__S
MTWT__S
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWT___
MTWTF__
M__T___
____F__
MTWTF__
____F__
MTWT__S
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWT__S
_TWT__S

TIME
06:00A -11:00P
06:00A -11:00P
11:00P -12:00A
06:00A -11:00P
07:00P -08:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
11:00P -12:00A
03:00A -04:00A
06:00A -11:00P
05:00A -06:00A
10:00P -11:00P
11:00P -12:00A
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
08:00P -09:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
11:00P -12:00A
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
05:00A -06:00A
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
05:00A -06:00A
06:00A -11:00P
05:00A -06:00A
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
05:00A -06:00A
05:00A -06:00A
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
11:00P -12:00A
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
03:00P -11:00P
06:00A -11:00P
03:00P -11:00P
06:00A -11:00P
05:00A -06:00A
06:00A -11:00A
11:00P -12:00A
11:00P -12:00A
11:00A -12:00P
02:00P -03:00P
03:00P -11:00P
12:00P -01:00P
01:00P -02:00P
03:00P -11:00P
03:00P -11:00P
06:00A -11:00A
03:00P -11:00P
03:00P -11:00P
05:00A -06:00A
05:00A -06:00A

HH
HH
COV AA% AA (000)
2.2
2134
1.6
1556
1
959
1.3
1311
1.3
1233
1.4
1341
1.4
1388
0.9
915
0.8
760
1
1020
0.9
932
0.7
701
1
1016
0.9
876
0.8
819
0.3
322
0.4
378
0.7
678
0.4
406
0.4
410
0.4
415
0.6
569
0.3
264
0.4
351
0.4
414
0.6
577
0.4
374
0.3
313
0.2
212
0.3
309
0.4
406
0.3
322
0.2
218
0.3
323
0.2
171
0.3
258
0.3
266
0.3
266
0.3
319
0.4
377
0.2
212
0.3
282
0.2
207
0.2
185
0.3
247
0.2
147
0.3
317
0.2
165
0.4
354
0.3
265
0.2
178
0.2
158
0.3
285
0.3
251
0.1
123
0.2
216
0.1
140
0.2
229
0.1
134
0.1
145
0.2
211
0.1
119
0.1
109
0.1
106
0.2
171
0.1
141
0.2
170
0.1
90
0.2
223
0.1
133
0.2
173
0.2
149
0.2
185
0.2
192
0.2
200
0.2
204
0.2
203
0.1
106
0.2
185
0.1
74
0.1
79
0.1
141
0.1
78
0.1
126
0
40
0.1
86
0.1
35
0.1
43
0.1
67
0.1
40
0.1
51
0.1
47
0.1
40
0.1
45
0.1
39
0.1
85
0.1
42
0.1
40
0
10
0
10

P2+
AA (000)
2792
2011
1204
1672
1570
1629
1716
1076
921
1230
1131
833
1206
1051
981
386
455
815
475
471
481
670
307
382
490
686
443
347
241
362
468
364
258
364
200
281
294
299
371
425
227
314
226
208
275
168
355
168
405
278
206
157
314
259
144
234
142
245
137
165
233
131
117
113
190
152
186
99
229
144
188
167
192
199
208
209
214
112
196
76
100
147
96
133
40
97
41
54
73
44
59
51
46
49
46
97
44
43
11
10

Program Name Averages, M-F 6a-12a, Su-Th 5-6a, FNC M-F 3-4a. Only scheduled programs with 5+ telecasts included.

Ranked On:
A25-54
AA (000) #Tlc
524
63
437
57
367
59
365
57
349
65
345
64
343
65
302
195
272
62
271
130
253
131
243
51
230
64
229
64
227
130
214
14
198
64
187
63
185
64
158
63
148
50
146
64
141
22
139
64
137
65
136
129
129
63
120
130
114
195
104
64
104
130
104
454
102
11
98
64
96
7
95
53
95
76
89
64
88
64
88
64
86
130
83
64
83
64
81
565
78
70
77
34
77
64
76
63
74
64
73
63
72
25
72
65
71
64
67
63
64
6
64
49
63
64
61
63
60
65
59
327
57
63
56
5
56
64
55
47
55
63
54
30
54
49
51
59
50
63
49
63
49
64
41
63
38
63
37
62
37
63
37
63
35
63
35
63
33
51
30
63
28
14
26
12
26
127
25
12
18
63
18
128
16
50
15
15
15
20
12
20
12
106
11
20
10
20
10
64
10
125
8
252
7
15
6
64
3
47
2
17