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Research 2012 DA Attitudes
Research 2012 DA Attitudes
Research 2012 DA Attitudes
impressions today
5 trillion
6.000.000
5.000.000
172 billion
impressions in 1996
1996 1997 1998 1999 2000 2001 2002
impressions
4.000.000
3.000.000
66%
2004 2005
of adults in the US and the UK say they receive too many promotions and are exposed to too many adverts
2006 2007 2008 2009
2.000.000
1.000.000
0 2003 2010
7%
0.1%
today
USA UK
3. BUT WAIT!
66% 66%
would unsubscribe
from a brands promotions if they thought the messages they were receiving were too frequent of consumers
28% 37%
respond negatively
to future messages from that brand of consumers would
20% 27%
their product or service
LESS THAN
of consumers
11% 10%
on social media sites
would protest
of consumers
SMARTPHONE
39%
24%
4%
66%
MOST UNACCEPTABLE?
of consumers say they are turned off by unwanted
15%
9%
2%
of consumers prefer a SHORT TEXT-ONLY MESSAGE, like a Tweet, a Facebook message, a Google Adwords message, an SMS etc
34%
consumers more likely to respond to promotions that are specic to the time they are sent consumers more likely to respond to promotions with attention grabbing phrasing
14%
7%
COMMUNICATION CHANNELS
IS BECOMING OBSOLETE
VARIOUS DEVICES.
of consumers use more than one device to PLAY GAMES of consumers dont mind or know which platform they prefer to receive promotional messages over
THROUGH
INTERNET
TABLET
2%