Presentation By Abdul Khader Roll No-09

Marketing at the Crossroads

(Marketing Mastermind, Feb-2011)

Definition of Marketing
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (American Marketing Association)

Engaging Moms in a Multi-Screen World

INTRODUCTION
Moms move market Critical Target Audience Top of mind is Increasingly Challenging Media Experiences - Home - Work - Everywhere in between

Strike the Right Note

Moms are receptive to marketing on every screen
More open to advertisements compared to non-moms

Each Screen retains a core function and distinct

personality

Each Screen plays a key role

Each Screen Matters

More Active and Connected to Multi-Screen

Most positive about multi-screen experiences

68 % Access Similar content across Screens

72 % report that their screens combine to create a Cohesive, better-together experience

Ideology of Multi-Screen Moms

Moms value consistent cross screen advertising experiences 77% moms say similar content across screens makes the content more useful More relevant and informative 67% of multi-screen moms report they have higher opinions of consistent content providers

Key Takeaways for Marketers

Develop multi-screen advertising strategies for moms. Moms value cohesive, connected experiences that extend across the screens they use everyday. Marketers need to work with their media partners to stay in tune with moms media behaviour.

Thank you