Business Plan A Chain of toys Retail outlets

Presented by Saurabh shah

Company profile
Name of the company JOY TOY RETAIL LTD. Commencement 13th march 2013. Nature of business Retailing of Toys and Games Promoters Mr. Saurabh Shah, Ms. Hiral Shah Number of members 5 members Area of operations Mumbai, Ahmedabad, Pune, Surat,

Baroda and in 10 other cities of Gujarat and Maharashtra

Market Structure
Target Market Age group of 1-18, family with upper middle class income Market growth There is 20% of growth in this sector annually and the sales of this sector is Rs. 1200 millions Competition Malls- Big Bazar, Life style, Hamleys, Archie's and Funskool

Services and Products

Educational toys Games Gaming accessories Soft toys Gaming Console

Investment Planning
100 million by investors 40 million by the promoters 35 million from bank loan 25 million from others

Organizational Structure
Purchase manager Purchase Department Logistic manager Stock manager Accountants Legal advisors Sales manager Sales Departmet
Marketing manager Technicians Grivenance hangling manager

Chief Financial Officer

Managing Diractor &CEO

Customer Relation

Feedback Review manager

Projected sales
YEAR EXPECTED SALES Millions Rupees) 240 275 (in 2013-14 2014-15

2015-16
2016-17 2017-18

300
320 400

Projected profit
YEAR EXPECTED Profit (in Millions Rupees)

2013-14 2014-15 2015-16 2016-17

35 52 34 48

2017-18

62

SWOT ANALYSIS OF JOY TOY

Strength Weakness

High Range of products. Space of the stores display Available range from age group of 1- 18 Customer personalized service Finance support

Lack of experience Not renowned name

Cont.
Opportunities Threats

Growing market size of 20% plus Untapped market in Surat, Baroda and Pune. High demand of toys due to the population

Labor problem Change in expectation of demand Government Rules and Regulations

THANK YOU