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  • Pre Tax Gross

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    cuteraha
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    The document shows the revenues, costs, and profits of a company over 12 years. Revenues steadily increased each year from $0 in year 1 to over $61 million in year 10. Gross profits were 21% of revenues. Administrative expenses increased each year. Market testing costs were incurred in years 3-5, and advertising expenses increased most years. The company had net losses in early years as it invested in expansion and testing, becoming profitable by year 6 as revenues increased.

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    The document shows the revenues, costs, and profits of a company over 12 years. Revenues steadily increased each year from $0 in year 1 to over $61 million in year 10. Gross profits were 21% of revenues. Administrative expenses increased each year. Market testing costs were incurred in years 3-5, and advertising expenses increased most years. The company had net losses in early years as it invested in expansion and testing, becoming profitable by year 6 as revenues increased.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    22 views2 pages

    Pre Tax Gross

    Uploaded by

    cuteraha
    The document shows the revenues, costs, and profits of a company over 12 years. Revenues steadily increased each year from $0 in year 1 to over $61 million in year 10. Gross profits were 21% of revenues. Administrative expenses increased each year. Market testing costs were incurred in years 3-5, and advertising expenses increased most years. The company had net losses in early years as it invested in expansion and testing, becoming profitable by year 6 as revenues increased.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 2

    year

    Total Revenew

    1
    0

    2
    0

    3
    1653750

    4
    1736400

    5
    1823200

    pre tax gross profit (21%of reve.)

    347288

    364644

    382872

    402024

    0
    1000000
    105000
    250000

    0
    100000
    110250

    0
    500000
    126263

    139204

    72800

    -351775

    Expantion of distribution

    Cost and Expences


    administrative expenceve
    Market testing cost
    Advertaising expences

    Pretax profit Margin

    -1355000

    -210250

    6
    7
    1914400 2010000

    8
    2110600

    9
    5540500

    10
    11
    5817000 6107850

    422100

    443226

    1163505

    1221570 1282649

    0 1000000

    146164

    153472

    161146

    169216

    177668

    186562

    186562

    78740

    85165

    88572

    92115

    95800

    99631

    103617

    107762

    146700

    151543

    159980

    168839

    178210

    886206

    931391

    -11675

    12
    6413000
    1346730

    195890
    112072

    1038768

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