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Business Model of Amul03 1225259326287040 9
Business Model of Amul03 1225259326287040 9
The Bottom of the Pyramid Structure. Founded by Dr. Verghese Kurien : Father of white revolution in India Successful value for money strategy. A successful cooperative society that always take care of the farmers and loyal customers.
Value Proposition
Tangible-product portfolio.
Continued.
Intangible- Reliability Trademark It is easily found at all retail outlets Amul Have applied for its Amul girl as a trade mark
Value Network
5lakhs retail outlet, 3500 distibutors,47 depots 25lakhs producer member & over 12000 village societies. Channel structure: farmer-manufacturerdistributor-retailer-consumer Liquid milk distributed by vendors Co-operative development programs
Competitive Strategy
Matching demand and supply. Vast and complex supply chain. Developing demand. Introducing higher value products. Umbrella Branding Strategy. e-initiative strategy.
Sales Turnover
***Source: http://www.amul.com/organisation.html
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