Marketing Practices

Chiquita has been damaged by, inter alia, the unnecessary payment of millions of dollars, loss of reputation in the community as well as the securities market, all as a result of unacceptable business practices

http://www.article13.com/A13_ContentList.asp?strAction=GetPublication&PNID=1219 http://mindgatemedia.com/lesson/chiquita-bananas-illegal-involvement-with-the-colombianparamilitary/ http://eyecrazy.blogspot.in/2011/12/chiquitas-epic-marketing-fail.html http://www.law.com/jsp/cc/PubArticleCC.jsp?id=1195639472310 http://www.ipolitics.ca/2012/04/10/ethical-oil-claims-victory-in-chiquita-boycott-but-has-it-reallyworked/ http://www.ethicaloil.org/news/ethical-oil-banana-stages-demo-outside-of-safeway/ http://www.mindfully.org/Pesticide/chiquita/chiquita31.htm http://en.wikipedia.org/wiki/Chiquita_Brands_International http://www.mindfully.org/Pesticide/chiquita/index.html

Strength Distribution Moving towards ethical practices Corporate Social responsibility Healthy products

Weakness Drug smuggling Deforestation Exploitation of labour and family Monetary support to Terrorists Bribing to government Bureaucracy

Opportunity Adoption of the Ethical practices Strong political influence Brand Building Emphasis on Values and Mission Transition from Global agreement with the local and international food units
Lindner family's charitable donations

Sustainable farming techniques and allows products to be certified for environmental standards.

Threats
tabloid journalism

Loss of goodwill and Brand value Loss of skilled labour Human rights violation

atrocious misrepresentations

Boycott from the customer of chiquitas Products

Chiquita and its subsidiaries are engaged in pesticide use that threatens the health of workers and residents at the company's

Opposed by Social Activists Facing a raft of American and Colombian Lawsuit

lax security on its Colombian docks.