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Why SIP Makes Sense
Why SIP Makes Sense
Why SIP Makes Sense
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Abstract
Written specifically for IT decision makers in medium to large-sized businesses, this white paper presents an overview of the Session Initiation Protocol (SIP) standard, its drivers, benefits, and barriers to implementation. The paper presents several business applications for SIP trunking and discusses the advantages of SIP as an enabler for Unified Communications. Because SIP has become the de facto industry standard for IP telephony development, the paper concludes that businesses and enterprises of all sizes will be well served if they consider SIP as part of their evolving network strategy.
The growing proliferation of Unified Communications (UC) technology in the workplace is enabling anytime, anywhere communications.
Driving the adoption of UC is the growth of IP telephony, which has already overtaken TDM in the enterprise. According to industry analysts, 74.2% of telephony ports shipped worldwide in 2009 were for IP systems, expected to reach over 90% 2016.
This three-part migration facilitates a number of advantages, including increased enterprise productivity through improved support for distributed workforces, timelier and higher quality responsiveness to customers, and reduced capital expenses (CAPEX) and operating expenses (OPEX) for telecommunications infrastructures. And it gets even better. Using SIP helps reduce the cost of networking, plus SIP trunks free the customer from being locked into a specific system vendor or network provider now and in the future.
IP Systems numbers include converged and native IP. Frost & Sullivan, Worldwide Enterprise Telephony Platform and Endpoint Markets, June 2010.
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Frost & Sullivan, World Unified Communications Markets: Business Models Evolve as Technologies Mature, February 2010.
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a functional adjunct to the Public Switched Telephone Network (PSTN). However, as the migration to Internet Protocol (IP) continues, SS7 protocols are being replaced with IP protocols, most notably the Session Initiation Protocol, or SIP. Service providers have upgraded their network platforms to provide value-added features and applications that differentiate their offerings and complement the SIP standard. One such feature is virtual numbers, a significant benefit for companies with a distributed workforce and customer base. Business continuity and network disaster recovery can also
SIP is flexible and extraordinarily dynamic. Its functionality can be extended to any number of applications, including enhanced signaling for valueadded services, VoIP, and XMLtagged applications.
be elements in a SIP environment, affecting not only customer service, but also providing network managers with additional ways to improve network availability. This paper presents an overview of the ongoing SIP migration, including an explanation of what it is, how it works, and why it is important to businesses today.
SIP is designed to be completely independent of the transport layer and can operate over the Transmission Control Protocol (TCP), the User Datagram Protocol (UDP), or the Stream Control Transmission Protocol (SCTP). SIP-based clients (devices) use TCP or UDP protocols to connect to SIP servers. The primary driving force behind SIPs development and deployment was the perceived need to develop a signaling protocol for IP-based networks that can support the standard call processing functions found in the PSTN. The SIP protocol itself does not define these features, but enables their creation in network elements, such as proxy servers and user agents. These features include digit collection, call ring, ring back, busy tone, and fast busy or reorder. And while the manner in which these functions are delivered in an IP-based SIP environment is somewhat different from the PSTN, the overall result is identical.
Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are registered trademarks of XO Communications, LLC.
Frost & Sullivan, Trends in Communication Services and Solutions for Small Businesses and Branch Office, 10 Sep 2008.
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Because SIP unshackles users physical location from their logical address, they can have fully integrated corporate communications regardless of location. They can also integrate instant messaging and desktop collaboration applications.
Figure 1. The caller places a call to a specific agent in call center (yellow arrow, lower right), but because the agent is out of the office, SIP routes the call to their remote location (blue arrow, lower left), thus avoiding a service disconnect with the customer.
5. Virtual Numbers
A fifth advantage is the ability to utilize virtual numbers, an assignable telephone number that has no physical phone line associated with it. In most cases, virtual numbers are forwarded to either a VoIP account or to an alternate fixed or mobile number. For example, virtual numbers are perfect for sales forces, business travelers, small businesses, and field service personnel. With virtual numbers, businesses can also create a local identity in markets that the company serves. Example: Imagine a business serving customers in multiple, far-flung locations, such as Dallas, Los Angeles, and New York City. The company seeks to create a local identity in these markets by publishing phone numbers with local area codes instead of toll free numbers. They would also like to route the call to specific individuals supporting each market. The company, which is headquartered in Chicago, might purchase virtual Direct Inward Dialing (DID) numbers from their service provider with area codes in Dallas, Los Angeles, and New York City, giving customers the impression that the company has a local presence in those locations a major element of a customer-friendly contact strategy (see Appendix A).
Because as many as 91% of employees work outside of headquarters offices, collaborative applications that overcome the challenges of distance are key.
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The installed base of fully integrated UC solutions is forecasted to grow from 2.1 million users in 2009 to approximately 50 million users by 2015. 5
Irwin Lazar, Nemertes Research, Leveraging Convergence for Collaboration: Meeting the Challenges Of The Virtual Workplace, 2007.
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Frost & Sullivan, World Unified Communications Markets: Business Models Evolve as Technologies Mature, February 2010.
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SIP Trunks
SIP trunks are one of the more remarkable offshoots of the SIP family of capabilities and one of the more important enablers of SIP-dependent applications. SIP trunks are nothing more than virtual circuits configured and delivered over an Internet connection, typically via the private IP backbone of a VoIP-enabled carrier, as shown in Figure 2.
Figure 2. SIP trunks enable convergence to one IP connection over a standards-based connection, eliminating the need for TDM-IP gateways.
SIP trunks are often used in conjunction with an IP PBX as replacements or evolutionary next stages from traditional ISDN PRI or analog circuits. In fact, many analysts believe that SIP trunks will ultimately replace T1 facilities in business networks. SIP trunks not only make network deployment more flexible, but also make possible the seamless assurance of operational continuity in the event of a network failure. Their popularity, which is growing rapidly, is largely due to a collection of factors, including cost savings and overall reliability. Some of the more relevant cost benefits are as follows.
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Companies that are not ready to replace their legacy TDM PBXs but wish to deploy SIP trunks can deploy media gateways at branch offices to convert TDM voice communication into IP voice traffic (and vice versa), instead of installing a brand new IP system.
Figure 3. Real-time IP dynamic bandwidth allocation gives priority to voice traffic but makes additional data bandwidth capacity available when phone lines are not in use.
Gartner, User Experiences Reveal Best Practices for Deploying Unified Communications, 21 June 2011.
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Security
Thanks to new encryption capabilities such as SIP Transport Layer Security (TLS) and Secure RealTime Transport Protocol (SRTP), security vulnerabilities are no longer a major issue for SIP implementations. Just as most enterprise organizations encrypt the data that transverses their network, they are requesting that VoIP providers encrypt voice and data packets transmitted over their VoIP networks. Encryption provides customers with an added layer of protection to maintain privacy of VoIP communications and helps prevent unauthorized access to voice conversations. Business-grade service providers offer enterprise SIP customers a choice of either or both of the industry signaling standards for encryption: SIP TLS and SRTP. TLS is based on the earlier Secure Sockets Layer (SSL) method of encryption and uses cryptography to provide endpoint authentication and communications privacy over the internet. SRTP was developed by a small team from Cisco and Ericsson and defines a profile of RTP, intended to provide encryption, message authentication and integrity, and replay protection to the RTP data.
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E911 Requirements
SIP and Unified Communications extend the mobile nature of VoIP by enabling communications on a range of wireline and wireless devices that are not tethered to a physical location address. Todays VoIP-enabled, Internet-based phones offer multiple features for convenience of use that allow callers to use phones from virtually any Internet connection. While this technology has many benefits for end users, it has created many challenges for emergency communications call centers that were designed to receive calls from landline phone services associated with a fixed address. So, how does a carrier provide E911 services to remote locations; and what are the legal requirements for providing back up and E911? Interconnected VoIP service providers are required to comply with enhanced 911 rules adopted by the FCC that are designed to integrate nomadic interconnected VoIP services with the existing PSTN emergency 911 system. Careful planning and proper service
Interconnected VoIP service providers are required to comply with enhanced 911 rules adopted by the FCC that are designed to integrate nomadic interconnected VoIP services with the existing PSTN emergency 911 system.
provisioning help to ensure phone users in all locations have accurately set up E911 capabilities. To provide E911 service to distributed users on a centralized, shared SIP trunk, the callers telephone number must be provisioned so that the E911 service is programmed to ring to the caller assigned local emergency dispatch call center, rather than to a center miles away, across the region or across the country. Nomadic, or wireless 911 users require a different solution from a fixed-IP E911 solution because the VoIP service provider normally delivers the service to a stationary location. Providers that offer enterprises a nomadic E911 capability enable employees to move their phones and still get the proper address information transmitted to the Public Safety Answering Point (PSAP), as long as the nomadic VoIP user keeps their information up to date. Updated information must be provided by the user via location update functionality provisioned by the service provider.
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The XO Advantage
Investigate your SIP trunking options and savings potential. XO Communications offers a full line of IP telephony offerings, including SIP trunks, Managed IP PBX, Cloud Communications, and VoIP solutions that integrate MPLS IP-VPN and on-net dialing plans. XO SIP and ESIP provide direct IP access to the XO private, OC-192 IP network, so you get the most from your centralized or decentralized IP PBX Solution. Need to serve many markets from a single location? XO SIP Service offers virtual inbound Direct Inward Dial numbers that allow customers outside your calling area to make local calls to reach you, giving you a local presence in markets where you want to be one of many reasons why SIP makes sense in todays evolution to Unified Communications.
XO Communications offers a full line of IP telephony offerings, including SIP trunks, Managed IP PBX, Enterprise Cloud Communications and VoIP solutions that integrate MPLS IP-VPN and on-net dialing plans.
Appendices Appendix A:
Data
XO
SIP
PSTN
SI P XO
Phone
XO SIP Network
XO
P SI
Servers
Phone
XO Certified IP PBX
Internet
XO SIP Service virtual DID numbers enable a company to establish a local identity in several markets they serve. Additionally, calls can be routed to the appropriate individual assigned to each number.
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Appendix B:
Before Enterprise SIP
Branch 1 Branch 2
Provider 2
Branch 3
Provider 3
Branch 4
Provider 4
ILEC #1 PRI
Provider 1
DIA #1
+
Headquarters
Provider 8
DIA #2
ILEC #2 PRI
Provider 7
Provider 5
Provider 6
+
Regional Ofce
+
Branch 8
+
Branch 7
+
Branch 5 Branch 6
BEFORE: Enterprises had to work with more than one local carrier to provide separate Primary Rate Interface (PRI) lines or IP connections to each location.
Headquarters
Failover
Branch 4
XO Communications
Branch 5
Branch 8
Branch 7
AFTER: XO Enterprise SIP provides high-capacity SIP trunking to one or more primary locations, thereby eliminating lines and equipment, gaining business continuity options and sharing capacity for sessions across the entire enterprise.
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About XO Communications
XO Communications is a leading nationwide provider of advanced broadband communications services and solutions for businesses, enterprises, government, carriers and service providers. Its customers include more than half of the Fortune 500, in addition to leading cable companies, carriers, content providers and mobile network operators. Utilizing its unique combination of highcapacity nationwide and metro networks and broadband wireless capabilities, XO Communications offers customers a broad range of managed voice, data and IP services with proven performance, scalability and value in more than 85 metropolitan markets across the United States. For more information, visit www.xo.com. For XO updates, follow us on: Twitter | Facebook | Linkedin | SlideShare | YouTube | Flickr
Copyright 2012. XO Communications, LLC. All rights reserved. XO, the XO design logo, and all related marks are trademarks of XO Communications, LLC.
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