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  • Key Premises of Mag Marketing Dan K.

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    Time and skills are valuable assets that should be invested efficiently to maximize success. Selling against resistance is ineffective and unpleasant, while people prepared and receptive are more likely to buy. The key is to appear magnetic to others by positioning yourself as smarter, more popular, and trendier than customers feel themselves to be. Products are rarely inherently magnetic, so sellers need magnetic qualities to avoid competing solely on price. Pursuit is acceptable if combined with magnetic elements that attract customers rather than make them feel hunted.

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    Time and skills are valuable assets that should be invested efficiently to maximize success. Selling against resistance is ineffective and unpleasant, while people prepared and receptive are more likely to buy. The key is to appear magnetic to others by positioning yourself as smarter, more popular, and trendier than customers feel themselves to be. Products are rarely inherently magnetic, so sellers need magnetic qualities to avoid competing solely on price. Pursuit is acceptable if combined with magnetic elements that attract customers rather than make them feel hunted.

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    20 views1 page

    Key Premises of Mag Marketing Dan K.

    Uploaded by

    ed-o
    Time and skills are valuable assets that should be invested efficiently to maximize success. Selling against resistance is ineffective and unpleasant, while people prepared and receptive are more likely to buy. The key is to appear magnetic to others by positioning yourself as smarter, more popular, and trendier than customers feel themselves to be. Products are rarely inherently magnetic, so sellers need magnetic qualities to avoid competing solely on price. Pursuit is acceptable if combined with magnetic elements that attract customers rather than make them feel hunted.

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    of 1

    1S_@ KEY PREMISES OF

    MAGNETIC MARKETING
    < 1
    TIME and TALENT (SKILL) or 'SALE EVENT' is enormously valuable - and how efciently and productively it is invested and managed will determine, more than any other factor, success vs. failure. Selling AGAINST RESISTANCE is poor use of time and unpleasant. But those who feel HUNTED will always defend themselves with RESISTANCE. (The more they feel they are Discoverers, the less resistance.)

    People PREPARED to accept ideas/accept a provider/buy/have a good experience are more likely to do so than those who are unprepared.

    WHO you are selling to is more important than anything else.

    Must appear to be Magnetic to others. People want the one others want - especially the one others feel are smarter than they are/more popular than they are/more "with it" than they are.

    News-Flash: products or services are rarely inherently Magnetic, and most who can't get past selling "stuff" inevitably sell by price

    <7

    Pursuit is OK - and (increasingly) necessary (even though appar ently incongruent) - but it needs MAGNETIC ELEMENTS.

    GKie

    INSIDER'S CIRCLE

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