Type of Shop: Departmental shop QUESTIONNAIRE 1 What is the name of the shop?

------------------------------2 Are you aware of Sensodyne Paste for sensitive tooth? a. Yes (Pass to Q 3) b. No 3 How do you came to know about it? a. TV b. Doctor c. Customers d. Others 4 Are you selling toothpaste in your shop? a. Yes b. No (Pass to Q 10) 5 Which Brand(s) do you sell in your shop? a. Colgate b. Pepsodent c. Sensodyne d. Others 6 Does customer asking tooth paste for sensitive tooth? a. Yes (Pass to Q 7 - 9) b. No 7 What is the age group of your customer? a. <10 b. 10 20 c. 21- 35 d. 36 45 e. >45 8 Are they switching their brands if it is not available? a. Yes b. No 9 Is it possible for you to convince them by selling other brand than their requirement? a. Majority b. Minority c. Not interested 10 Are you aware of the Margin & Schemes of Sensodyne when compared to others? a. Yes b. No 11 Does price is a big constraint in sensitive tooth pastes when compared to other tooth paste? a. Yes b. No 12 Is it affordable for consumers in this locality? a. Highly Possible b. Possible c. Neutral d. Impossible e. Highly Impossible 13 Please mention how you rate the value of the product as compared to its price? Medical Kirana

a. Excellent b. Good c. Average d. Poor 14 Are you flexible with changes in volume and delivery dates related to the supply of material? a. Yes b. No 15 Does any doctor have prescribed Sensodyne? a. Yes b. No 16 Will you buy Sensodyne in future? a. Yes b. No c. May be 17 If Price get reduced will you buy more quantity? a. Yes b. No