Parle Industrial Report

7/15/12
Parle Industrial Report
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Table of Contents
About the Company: ............................................................................................................................... 1 About the Unit: .......................................................................................................................................3 Market share: ..........................................................................................................................................4 Operations Perspective:..........................................................................................................................4 Salient features in Parle Factory for operations : ...............................................................................4 MARKETING MANAGEMENT:..................................................................................................................5 FINANCIAL ASPECTS: ............................................................................................................................... 5 HUMAN RESOURCE MANAGEMENT .......................................................................................................5 CSR (corporate social responsibility) ......................................................................................................6 Report on Relaxo.6
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About the Company:

Parle Prodcuts emerged in the year 1929 when India was still under the British Rule. This company was started by Shri Mohanlal Dayal Ji, who learned confectionary from Germany. A small factory was set up in the suburbs of Mumbai, to manufacture sweets and toffees. A decade later it was upgraded to manufacture biscuits as well. Since then, the Parle name has grown in all directions, won international fame and has been sweetening people's lives all over India and abroad. Apart from the factories in Mumbai and Bangalore Parle also has factories in Bahadurgarh in Haryana and Neemrana in Rajasthan, which are the largest biscuit and confectionery plants in the country. Additionally, Parle Products also has 7 manufacturing units and 51 manufacturing units on contract. Parle Products has been India's largest manufacturer of biscuits and confectionery, for almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even the remotest villages of India , the company has definitely come a very long way since its inception.
About the Unit:

The unit we visited was the Bahadurgarh Haryana Factory of parle which is producing Biscuits brands of 1 Parle G 2 Monaco 3 Krack Jack We were received by Mr. Vishal Joshi, the HR head of the Parle-Bahadurgarh factory. We were given a detailed presentation about the creation, evolution and functioning of the brand Parle and different processes that are combined to manufacture a host of Parle products like biscuits, confectionaries and chips.
We were then taken around the factory and each process was explained to them in easy to understand and clear manner. We could see how efficiently, hygienically and smoothly Parle was carrying out its manufacturing operation. Later on a question and answer session was held where all questions asked by the management were answered to our complete satisfaction. We were also given complimentary gifts by Parle as a token of appreciation.
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has a mrket share of 60% in the organized sector and that of 40% in the organized
sector. It is giving tough competition to established players like Britania etc. Its Market penetration in urban area is 75% to 85% and that in rural areas is 55% to 65%. If we look at the region wise market share than Parle enjoys maximum share of 28% in the East Zone. While compared with the peers Parle enjoys maximum share of 40% followed by Britania 38% than Priya Gold 15% , ITC 11% and other players 6%. The company has been observing a decent growth rate of 15% to 17% annually over the years.
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The total product mix of Parle consists of 17 products in biscuits category, 14 from sweets and 7 products in snacks category making a total of 38 products rolling out from various factories of Parle.
Operations Perspective:
Production capacity of the plant:
Product 1. Parle G 2. Krack Jack 3. Monaco 4. Total capacity
Capacity (Per Day) 100 tons 50 tons 25 tons 175tons
Salient features in Parle Factory for operations :
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Salient features in Parle Factory for operations :
1. In house printing for the packing wrappers. This has reduced the cost of packaging considerably. 2. Standard of 12 hrs a month breakdown. Maintenance department has to maintain Search This Document this level. 12 hrs a month is the permissible limit for breakdown of machines.
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3. Large and efficient machines ensure the sufficient production to meet the demand. Search History: 4. Proper network of supply chain. There are 90 depots owned by Parle, which Result 00 of to further distributes the products 00 distributors, retailers and then finally to consumers. 00 results for result for 5. The products manufactured in Parle factory are shipped to depots same day at any p. condition. This is done in order to ensure inventory is kept properly. 6. Hygiene factors are maintained. All the employees in manufacturing unit have to follow certain restrictions in order to maintain the hygiene of the products.
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MARKETING MANAGEMENT:
Parle has been a market leader in biscuit market. This has been possible because of the dedicated marketing team of Parle. Amir Khan was selected by Parle as the brand ambassador for Parle products like Monaco, Smart chips, Parle G. Various strategies adopted by Parle are : 1. Emphasis on quality of the products. This has been the main factor for Parle for being the market leader. Products have to pass the specific quality test to be sold in market. Quality of Parle products is such maintained that even WHO has given preference to Parle products over other brands while distributing them to calamity hit areas. 2. Value for money is another approach to invite more and more customers. Parle products are priced aggressively to counter the competition by other brands. 3. Rural market is the priority for the Parle. The major source of revenue for Parle is from rural markets. Products like Kismi Bar, Poppins, Rola Cola, etc which are gradually disappearing from the urban market still are very popular among rural population. 4. Intelligently selecting Amir Khan as their brand ambassador proved to be boost for Parle.
FINANCIAL ASPECTS:
Revenue of the whole parle group around 5000 crores. Break up of that revenue is Biscuits segment4000 crore
Confectionary segment- 1000 crore
HUMAN RESOURCE MANAGEMENT

At Parle, special care is being given to each and every employee of the industry. Following are the special privileges provided to the employees : 1. Incentives in case of daughters marriage is given the employees. 2. In case of death of any employee, all the other employees contribute their one days salary and give to the family of the deceased. 3. Various recreational activities are made available to the workers like Art of Living, etc.
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CSR (corporate social responsibility)
At bahadurgarh plant as a csr activity management has distributed free lunch boxes in the government school,they distributed free hand pump.Parle Centre of Excellence as an institution is dedicated to enrich the lives of people through conducting various cultural programs across all region to facilitate the all round development of the children. Every year, Parle organises Saraswati Vandana in the state of West Bengal during the festival of Saraswati Puja, inviting schools from all across the state to participate. The event is one of much fanfare and celebration, keeping alive the culture and traditions of ages. Our involvement in cultural activities has seen the inception of Golu Galata in Tamil Nadu, held during Navratri. Its gives a platform to all the members of a household to showcase their creativity and being judged by immanent personalities. Thousands of families participate and celebrate the occasion on a grand scale.
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Industrial Visit Report
Relaxo Footware Pvt. Ltd.

Bahadurgarh on 11 October 2010
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Submitted by:
Padia Archin Ramakant
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Padia Archin Ramakant (191039) Section A
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