ABHILASH NAIR PG-D ROLL NO 36

RETAIL INDUSTRY IN INDIA

Indian retail business values at around US$ 550 billion as of now and about four per cent of it accounts for the organised sector. A report by Boston Consulting Group (BCG) has revealed that the country's organised retail is estimated at US$ 28 billion with around 7 per cent penetration. It is projected to become a US$ 260 billion business over the next decade with around 21 per cent penetration.

GOVERNMENT INITIATIVES Finally paving way for foreign retailers like Wal-Mart, Tesco and Carrefour to open independent retail stores in India, the Government has initiated steps towards allowing 51 per cent FDI in multi-brand retail and raising FDI limit in single brand retail from 51 per cent to 100 per cent.

ABOUT US
Hyper CITY provides a truly international shopping experience, where customers can shop in comfort in a large, modern, & exciting environment. It offers a wide and contemporary range of innovative products, sourced from both local and international markets. The product range covers: Foods, Home ware, Home Entertainment, Hi-Tech, Appliances, Furniture, Sports, Toys & Fashion.

Features & Facilities

Consumer finance-enables easy purchase of consumer durables Disabled access to store & toilets -socially responsible - wheelchair facilities available Trial rooms-enables you try before you buy Free gift wrapping-makes gifting convenient & hassle-free Faster check-outs without queues-30 checkout counters

Specialty Areas Exclusive imported food-From Waitrose, UK Gaming Zone-with latest gaming equipment Demo Kitchen-get product demos, taste recipes created by master chefs Home Theatre Demo Room-for sound-proof audio testing

STORE LOCATION NEAR MALAD,VASHI, HYDERABAD ETC

VISION To be an integral part of customer lives, by offering them high quality shopping experience through great products at even better price

In one place you get every consumer item right from food and grocery, house appliances, home, entertainment etc.

HOME ENTERTAINMENT-SONY TV I visited the store Hyper city and the department I chose was Home entertainment(TV) and the brand Samsung. I met the Floor manager. He initially refused but then after requesting he agreed to give his valuable time and answered few questions. 1. What kind of space do you provide for TV ? the

Ans: We provide the maximum space for Videocon as they sell more in todays time and rest space is given to sony Samsung etc 2. What kind of visual merchandising is done/ type of display done for the product?

Ans: They work with architecture design professionals who make an intelligent use of shelf takers , high points , focal point displays , signage , danglers and window display. These professionals design stores with sensitive reference to local culture , events and festivals. 3. Ans: 4. Ans 5. How the product is placed on the shelf? Its shelf spaced on the top right corner. What is your monthly estimated sales? The manager refused to disclose the information. How do you promote the brand inside d store? Is it based on your company or as per the brands company?

Ans Promotion takes place as per brand as it based on the awareness of product in the minds of the consumers. It is based on the relevance of customers lifestyle. 6. Ans. 7. Are there any schemes or offer which is going on nowadays on the product? Yes there is biggest sale going on these days. There is discount up to 7%.

How much cost is incurred on visual merchandising?

Ans. The manager refused to disclose the information regarding the cost of visual merchandising. 8. What is the frequency of you buying the product (From supplier)? The frequency of buying the product is on-going process.

9.

How much time does it take for the stock to get updated on the shelf after ordering?

 After ordering the stock it takes 3days to get updated on the shelf as first the order has to be checked , then is there any defect on the product need to be checked and then it must be placed on the shelf.

10.

Do you have any after sales facility for customers in case of defects or color exchange?

Yes , we do have after sales facility for customers in case of defects, provided customers gets the product within 1 week of purchasing. We provide credit facility which is valid for 6 months of time in which customer can buy any product of their choice.

11.

What is the pricing strategy of the product? The pricing strategy is done by keeping in mind the major factors : Cost Competition The different type of pricing are promotional pricing and seasonal pricing.

12.

Are there any seasonal effects on sales? Yes there are seasonal effects on sales. What according to you is the unique selling proposition of this brand? USP IS The pure quality design which it offers

What are the different kinds of promotion activities done by your company? They advertise more during sale when there is discount on their product. They advertise in news papers and magazines whenever there is sale. And regular customers mobile number is stored to inform them about the various offer in their store. How much retail space have u allotted to it? The retail space allotted to this brand is 2/3 as people prefer nuon brand as they are frequently purchase by the consumers.

PERSONAL CARE:PHILIPS TRIMMERS

The next department I chose was Cosmetics and the brand I chose was Revlon. The questions asked by me are as follows: 1. What kind of shelf space do you provide for cosmetics? There is a separate section for personal care products. The different brands like Hitachi Philips etc and eual shelf space are shared by all brand. 2. How the product is placed on the shelf? The product are placed under the glass and it is on the centre as females get attracted easily and tends to go towards the product. 3. What is the profit margin and the monthly sales turn over? He refused to answer this question as it is confidential. 4. Are there any schemes or offer which is going on nowadays on the product? Yes there is biggest sale going on these days. There is discount up to 10%. 5. Are there any seasonal effects on sales? No, there are any seasonal effects on sales. 6. Do the customers get attracted towards the product? Yes, the customers get attracted as it placed in such a way that consumer go towards it and buy the product according to their needs. 7. What is the different kind of promotion activities done by your company? Advertising is done in various newspapers, magazines and on internet. And heavy advertisement is done during sale. 8. What is the frequency of you buying the product? The product is bought on as and when required and we try and backup our stock. 9. How much cost is incurred on visual merchandising? The manager refused to answer the question. 10. Have you ever encountered any complaint about the product? Not yet.

11. On what basis are trimmers selected? Whom is it targeted specially to? The trimmers are selected according to different customers as there are different kinds of people and their different taste so we have to select according to their needs. It is targeted to both male and females. 12. How many employees r associated with this brand? There are 2 employees who are handling this brand.

Do you have any after sales facility for customers in case of defects or color exchange? Yes , we do have after sales facility for customers in case of defects, provided customers gets the product within 1 week of purchasing. We provide credit facility which is valid for 6 months of time in which customer can buy any product of their choice. 7. What are the different kinds of promotion activities done by your company? They advertise more during sale when there is discount on their product. They advertise in newspapers and magazines whenever there is sale. And regular customers mobile number is stored to inform them about the various offer in their store. 1. How much retail space have u allotted to it? The retail space allotted to this brand is 2/3 as people prefer nuon brand as they are frequently purchase by the consumers.

LEARNINGS