Natures Message

How we look How we act

Proof that our physical appearance indicates our potential behavior.

By Bill Whiteside

DeHarts
Santa Clara, CA

Copyright, 2000 by Bill Whiteside Third Printing 2002 ISBN 0-9703907-0-X

All Rights Reserved Printed in the United States of America

No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any informational storage and retrieval system without written permission from the author, except for in the inclusion of brief quotations in a review.

Other Books By Bill Whiteside

People Reading in Sales

How to successfully predict the potential behavior of clients in the new age of selling. Step by step People Reading suggestions during the process of sales interactions, or daily life!

27 Ways to Pick the Right Person for the Right Job

How to select a person for the right position based on a minimal understanding of Personology and vocational skill sets.

Personology: Discovering Your Personality with Sandie Lampe

and John S. Willaimson. Fabulous book covering 48 traits in 235 pages with illustrations, photos and personal stories. You can find additional order information for Natures Message or any of these other books on page 151, About the Author.

Acknowledgments

This book is possible because of the archival contributions of Dr. Edward Vincent Jones and Robert, Elizabeth, and Daniel Whiteside. Their work continues to mold the foundation of Personology and their remarkable dedication to the principles and theories of it bring it to life. Thank you to my great parents, mother Margery and father Walter, and my terrific brother Robert for their devotion to the Whiteside family way. Bundles of love to my glorious daughter Rebecca who is my best friend and a fellow zany person. The apple does not fall very far from the tree. I want to thank my wife Linda for her support. Writing a book is not easy on a relationship. She continually shows me that unconditional love exists at the human level. I truly cherish our life together and it gets better and better every day. And, a special Thank You! to people around the globe who provide the laboratory personologists work inobserving, cataloguing, interpreting and appreciating our behavioral differencesevery day.

Introduction

Everyone is different. Each person lives a life of distinction and singular purpose unlike any other. No two people are exactly alike in structure or behavior. Everyone wants to know why we think, speak, and act as we do. Everyone intuitively knows that an individuals body structure and physiology help determine their personality. Everyone has an intense desire to discover the links between genes, appearance, and behavior. We have been studying ourselves for centuries. Within the last 150 years, this journey has taken its greatest strides. Many great men and women continue to develop theoretical reasons for every facet of human behavior. Some of them look for the external forces that shape us while others concentrate their research on our inner workings. We seek the answer to this majestic question: Why are we who we are? This book is about the science of Personology. Personology shows who we are and why we do what we do in a concise, accurate, and objective manner. It is the study of individual structure and its relationship to potential behavior. Personology originated over 60 years ago yet very few people understand or accept it. Dr. Edward Vincent Jones formulated the basic premises of Personology in the 1930s. Fueled by his passionate curiosity, Jones developed an innovative, systematic way to explain our uniqueness and help us determine the extent of our capabilities and tendencies. Personology describes how our genes express themselves in our structure and behavior. Every person receives a natural, unique set of

genetic gifts (or traits) from their ancestors. That genetic package contains the necessary data combinations that make each person distinct from all others. Personology presents a clearer explanation for why we do and say what rightfully suits our native build. Personology breaks the parts of a personality into finer pieces. It offers simple explanations for the complexities of human behavior. Each of us has the same number of characteristics or traits to varying degrees. Each trait has its place, large and small, in the total picture. Some traits accentuate other traits while some cancel others in their outward expression. Together our traits form the behavioral patterns that make us who we are. A personological analysis diagrams the expression of each trait and helps identify an individuals behavioral gifts and challenges. Since each of us confronts different issues every day, this book gives the reader suggestions on how to bring order to their life using Personology and better understand themselves and others. For instance, Personology reduces the inclination to judge someone elses actions as good or bad. We find that people are just built that way. What people do with their genetic gifts (traits) determines their level of contentment. Personologists know people can learn to direct the outward expression of their traits and, consequently, improve their life situation. On the surface, identifying and interpreting the traits in Personology looks simple. However, understanding the traits and using Personologys recommended counseling method is a complex process. Assessing the dynamics of trait interaction takes years of observation and practice. Nevertheless, just about anyone with an interest in human behavior can learn it.

A full course of study to become a certified counselor of the Personology Institute takes at least two years of thorough study and examination. Students make a minimum of 25 practice analyses under the guidance of a professional personologist. Other levels offered by the Personology Institute include certification for teaching and training. The structure of this book is purposefully different. It reflects the dynamics of the topic. As you will see, there are pertinent quotes in the text instead of footnotes and a bibliography, the normal practice of documenting sources. However, the expert quotations are applicable to the discussion and, in order for the reader to keep a focus, contribute to the discussion. Although experts in contemporary culture offer innovative and revolutionary solutions to a variety of lifes problems, most people resist changing their comfortable, mainstream views on human nature. Mysterious explanations for human behavior captivate us. We prefer to look into peoples upbringing to locate the problem/explanation for unusual behavior. Consequently, we believe that if we improve our exterior life situations, we can fix problems at every level of existence. Most people prefer contemporary problems. In spite of the popularity of the environmental approach, Personology does not take issue with any traditional, psychological view.
The trick to learning a new paradigm is to set aside your current one while youre learning rather than attempt to fit the new knowledge into your existing model. Richard Brodie, The Virus of the Mind, 1996 The bibliography? There isnt one. Im too lazy. ORourke, Eat the Rich P. J.

this outside-in approach to understand individual behavior and solve

However, this book highlights the important differences between Personology and other sciences. The comments are not critical, per se, and any overt criticism is unintentional. A discussion favoring alternative points of view can make many traditionally educated scholars of psychology, sociology, and medicine uncomfortable. However, they should be at ease with the information in this book. The foundation of Personology arises from the same principles and scientific method used to justify other scientific beliefs. Some people will think that the contents of this book fly in the face of conventional wisdom. Because of the emphasis on genetics, anatomy, and cellular proportions, Personology appears to focus totally on the nature-side of human behavior. As you will see, this is not entirely accurate. This book documents the history and authenticity of the structure/ function approach. It is a long-awaited proof statement. Please forgive any gender insensitivity if it occurs. Modern man or mankind or an occasional him are general references, in the broadest sense, to human beings of both sexes.

What Personology Isnt

Nothing in Personology takes issue with the theories, methods, or terminology of any other contemporary social science. For instance, personologists do not measure IQ, refer to personality types, or deal with dysfunction, disorder, disease, or neurosis. Personology helps individuals deal with everyday situations. Nothing in Personology attempts to explain racial or ethnic differences. While there may be obvious differences in structure between people, Personology is flexible enough to allow for it. Each individual maintains a separate identity and a specific capacity for success. Even though Personology points out our genetic gifts and their impact on our lives, personologists have no opinion on the benefits or dangers of genetic engineering, eugenics or other controversies related to these or other dimensions of this science. Nothing in Personology attempts to explain facial or bodily expressions, face recognition, neurolingusitic programming, or the traditionally accepted versions of non-verbal communications studied by psychologists. It is interesting stuff, but we refer interested parties to experts in those fields. Nothing in Personology attempts to explain cloning or its impact on society and makes no prediction or claim of understanding about this area. However, personologists may have an interest in the anticipated expectations of those involved. A good question would be: Do parents expect a certain appearance of their genetically selected offspringalong with projected behavioral tendencies and the absence of disease or deformity?

Personology is not phrenology brought up to date. In Personology, the general proportions of the whole body are measured, rather than just the cranium. Only a small

Personology is a distinct and separate methodology. While many personological foundations appear to resemble phrenology, characterology, and/or physiognomy, there are only a few remote similarities. If any correlation remains, it stood the test of Personologys validation process. Personologists do not debate amongst themselves about trait wording or descriptions. Every personologist understands and interprets the traits identically. Discrimination or separation is

number of the Personology traits involve the cranium and, instead of bumps, most of them involve general proportions and general faculties. A very good analysis would be made of a person if they wore a football helmet. Robert Whiteside, 1967

not the intent of Personology. Either one of these situations contradicts the essence of Personologys founding principles. Personology immediately self-destructs when used in an incorrect manner. An analogy: A hammer has a specific and ideal design for pounding nails. However, you can hurt other people with one. Hurting others is an unintended use and outside of the purposeful design of the hammer. Therefore, a hammer is only dangerous if used in an unintended way. Many people think they already have an understanding of Personology or something similar to it. To my surprise, I continually meet educated people with predetermined biases about structure / function. They might refer to it as quackery or a pseudo-science. Their beliefs must result from a limited exposure to a less than complimentary explanation of phrenology, physiognomy or any other version of structure/ function. Personologists hear comments like:

Most of that stuff was discarded one hundred years ago. Genetics and behavior from physical characteristics? Good luck. Does this have anything to do with astrology? You cant tell that much about people just by looking at them. No responsible person believes there is a correlation between appearance and behavior. What possible use could this have? Arent you just psychic?

I understand the reluctance. No one, especially people with reputations to consider, is eager to look foolish. Image is very important in the academic community. If we can put preconceptions aside, we begin to see how Personology can make substantial contributions to the field of human understanding.

Origin and Proof of the Traits

During the years from 1920 to 1940, Edward Vincent Jones began the process of identifying , naming , and categorizing the original traits of Personology. It was strictly a trial and error process. It was a matter of first noticing a particular behavior, and then looking for the related phenotype (surface physical indicator for the trait). Robert Whiteside possessed a background in psychology and statistics and began to prove Jones traits using modern statistical validation methods in the early 1950s. Led by Robert, members of the Personology Foundation of San Francisco analyzed and surveyed a base population of 1,050 Northern California and Oregon adults to prove the authenticity of traits in Personology. The existing 68 personality traits proved statistically significant at the one per cent level. This means that the chances of the trait proving wrong are only 1 out of 100. This scale or percentile-rank shows, in effect, where an individual would stand among a hundred persons and scores a particular trait in that way. The
If we start generalizing, we become pedantic (too scholarly) and lose the human element. We need to move into specific traits and daily life actions in order to retain the flavor of Personology. We are specific individuals and we do specific things. Keep it simple. Divide and conquer. As Aristotle said, We are never faced with the universal. We always are faced with the particular. Robert Whiteside, 1982 Personology helps turn peoples idiosyncrasies to useful purposes. Edward Vincent Jones, 1944 Just show them it works. Robert Whiteside, President Emeritus,

contingency coefficients for the traits ranged from .29 to .81. In 1958, the Foundation conducted another statistical survey. In this survey, 500 business and social associates made 10,925 individual judgments on the accuracy of a personological evaluation of associates based on structure/function factors. The overall results of the survey were 81% agreements, 3% disagreements, and 16% doubtful.

Measuring Techniques
Personologists use special instruments to measure some traits. The design of the instruments guarantees accuracy in gauging cell proportions and replaces the use of straight linear measurements. A Personology expert may judge some traits without benefit of a mechanical instrument. While the measurement process may be less precise in this case, it is not a critical issue. The important point is that the expert senses and determines the dimensions of certain features with a well-trained eye. The majority of the traits are visible on the face, with more than one-third of them located in the eye or within an inch of it. Half a dozen trait indicators (such as hand dexterity) are in the hand. General head proportions lead to the judgment of many important factors. Other traits require measurement of general body proportions. The three examples below illustrate the process and techniques used in measuring all Personology traits: A. Trait: Foot Dexterity (Body Balance) (see photos/drawings on pages 58-59) Trait Definition: rating the degree of natural nimbleness and surefootedness of an individual. This trait is in the Physical Trait Area. The

greater the percentage of the torso in overall height, the lower the center of gravity of the individual. Trait Measurement: Researchers compare torso length to the height of the person excluding the neck and head. The actual measurement process involves (a) the standing height to the 7th cervical vertebra and (b) the sitting torso height to the 7th cervical vertebra. The standing height is divided into the sitting height (torso). The result is the torso percentage. The torso percentage range usually falls between 42 and 48. For 1,050 adults statistically measured in the base population, the mean score was 45.526% and the standard deviation was 1.626 %. B. Trait: Physical Insulation (Texture) (see photos/drawings on page 58) Trait Definition: basic timing of nerve response. This trait indicates a persons natural sensitivity to their environment on the physical level. The expression of this sensitivity involves all of the five senses. Some individuals have fine baby-like hair and thin porcelain-like skin. Other people, through their genetic inheritance, have coarser hair and thicker skin. Trait-Measurement: researchers measure the hair on the head in order to gauge physical insulation. This trait is part of the genic syndrome. The hair, skin, and nervous tissue are cellularly homologous and differentiate quite early in the human embryo. Researchers grade random samples of individual hairs (on both sides of the head) with a micrometer in order to determine both the mean in thickness as well as the standard deviation. For the base population of 1,050 adults, the mean thickness of the hair fiber was 1.977 thousandths of an inch and the standard deviation was 0.443. C. Trait: Apparent Emotionality (Outward Emotionality)

Trait Definition: apparent outflow of emotion in the moment. Humans vary in their open expression of emotions. Individuals with a high score on this trait (above left) show their feelings more easily and obviously. They are more openly affectionate and sentimental, and will tend to make excuses for others they like. A person with a lower score on apparent emotionality (above right) appears more business-like in their dealings with others. They may appear impersonal or even cold. This individual has feelings and emotions, but they are slow to surface. Trait Measurement: the larger the sizes of the iris in proportion to the white (sclera) of the eyes, the higher the score on this trait. The color of the eye appears to be of no significance. The relative size of the iris and sclera signifies the traits intensity. In measuring the trait of Apparent Emotionality, the personologist assigns a numerical value ranging from 1 to 9. The actual number selected is a subjective matter on the part of the counselor as a ruler in measuring this trait-indicator. For the base population of 1,050 adults, the mean score is 4.888 and the standard deviation is 0.711.

Origin of Personology Traits

Where did Personologys traits come from and to what extent did Edward Vincent Jones rely on previous structure/function techniques in developing Personology? Excellent questions! A focal point of my

research centered on finding any possible correlations between Personology and previous attempts at structure/function. In other words, did Jones use the traits of other methods or create his own? Jones did the same research and saw where most of the previous methods fell short. So, he developed his own system through his own observations. Therefore, there are very few direct links between Personology and other structure/function methods. The trait locations, terminology, and principles of Personology are, to the greatest degree, pure Personology. This means that it is a stand-alone science. Jones, the Whitesides, and their followers broke new ground when they selected Personologys trait locations, descriptions, and definitions. The other methods only hint at the exact trait wording that exists in Personology. Although some trait locations are occasionally alike, phrenology, physiognomy, and characterology tended to group many aspects of behavior together and connect a variety of tendencies to a structurally unrelated behavior pattern. For instance, in characterology, there are extensive evaluations about the varieties of nose shapes, subsequent groupings of noses, and broad, non-specific definitions that attempt to explain the subsequent behavior associated with each shape. I read Katherine Blackfords very rare ten little green books. These essays, written in 1918, contain all 23 of her lessons on characterology. Although her work made a distinct impression on Jones, he did not carry over its foundation to Personology. In Robert Whitesides 1951 notes, he wrote a review of Blackfords 1918 booklets. He noted, Oversimplifiesextra traits(Personology) shows how Blackford breaks down not safe to use because combines too many traitsnever says anything about what to do about itdoesnt deal with possible trait interactionhow one can cancel out the other. Jones influenced his

students in such a way that they would also exclude previous methods from Personology. In his 1920 book Characterology: An Exact Science, L. Hamilton McCormick wrote: Individuals who possess arched noses are more commanding in words than deeds, as their great strength lies in their forceful voices and tempers, owing to which they are adept in compelling obedience. (He) must accomplish his endeavors quickly for he is lacking in patience, and when steady, persevering effort is requisite to accomplishment and details are to be considered, success with him is doubtful. Ordinarily, however, they are not physically aggressive. This account contains six different trait descriptions, five of which, in Personology, reside somewhere other than the nose. The placement of thinking and action functions to an area of the anatomy that pertains to automatic functioning is a critical error. This is a good example of the kind of obstacles Jones came across trying to adapt his beliefs to one of the classical systems. Jones originally selected 150 traits but only 68 received validation in the initial research. The number of traits rose to that level because of his optimistic determination to analyze behavior. He studied physiology, biochemistry, psychology, etc., for years. He converted his theories about mental function to principles found in Personology. He developed parallel theories about brain lateralization and mixed dominance. Jones theory about cell proportions (instead of exact trait location like phrenology) was a huge departure from previous structure/function attempts. Jones wrote in 1949: From a study of thousands of subjects in all walks of life of all nationalities and ages, it became evident that the physiological differences were related to behavior and aptitude potentials.

Intensive research was undertaken in institutions to determine, if possible, the personality extremes and ascertain if these external characteristics were revealed as amplified or in the extreme in such individuals as were in institutions and the study proved they are. The rest was easy.

Conclusion and Beginning

The science of Personology is not just trait identification followed by descriptions of potential action. It is much more than that. Part of the course of study is a full exposure to professional counseling techniques and principles of performance and confidentiality. Every personologist either observes the rules or their efforts will prove to be ineffective. They will be misusing this great and tender gift. We should always remember that people do things for their reasons, not ours. My father always told me that the easiest and fastest way to lose a friend was to tell them something for their own good. Since we want to concentrate and maximize the positive aspects of our trait array while we minimize the effects of the more negative aspects, we should always make sure our side of the street is clean. You might say in response, Thats a nice philosophy, Bill. But, exactly how do I do it? I would respond, It has to become more than a
A better way than judging people is to look for all the good in them. If you look hard enough and long enough, you ought to be able to find some good in every person. We learn that our job is to try to bring out the good, not criticize the bad. Every person is used to being judged and criticized. That has never helped anyone get better. We should tell people they can change. We encourage their good points and counsel them about their We are not brought into existence by chance nor thrown up into earthlife like wreckage cast along the shore, but are here for infinitely noble purposes. Katherine Tingley

challenges. People are not converted by criticism. Robert Whiteside, 1964

philosophy. It has to become a way of life. I say recognizing others for who they are, acceptingbetter yet, allowingthem to be who they are, and adjust my behavior accordingly has to become a WAY OF LIFE. I say that this philosophy has to take a twofoot drop from my head to my heart. Heres a way to put this in the right place. Whatever is on our own 10-acres is our business (Actually, it is 7acres. We begin with 10. As we interact with others, the circles overlapleaving us our own territory of 7). Employing this principle helps assign ownership and divide responsibilities. Robert believed that others should not interfere with the activities taking place on our property. We alone are answerable for our beliefs, behavior, choices, and what we allow. How is this philosophy so central to Personology? Understanding it helps us find our boundariesand the boundaries of others. Robert wrote, If a person wants to shave with the cold hard steel instead of an
I have found several background principles and numerous phrases that save a lot time when trying to explain the dynamics of Personology. First and foremost among these is the 10-acres concept. Robert Whiteside, 1954

electric razor, the other person better stay out of it. If one person prefers to dress a particular way, the other person will have to adjust if they disapprove. But, go easy on your traits (low Tolerance, high Forcefulness) that get you off your ten acres. People get together on the mutual

3-acreswhere they meet, date, make decisions, plan trips, watch TV, and go about lifes work. In relationships, things go much better if both

parties adopt the live and let live philosophy. When we want to cross someone elses boundary, we should ask ourselves: Is this really any of my business? Should I just keep my nose out of it and let them make their own decisions/mistakes? If we stop to reflect in this way, we are practicing Roberts Ten-Acre Principle. When we stay on our own turf, we end up with plenty of time to work on our own traits. Many people make sincere efforts every day to help others. Sometimes, however, certain situations left alone will really turn out OK without any outside intervention. Certainly, issues arise that demand our attention (they must be on your 7-acres). When this happens, we should try and simply do the right thingall sides considered. Yes, others try to come on to our property. Nevertheless, when we establish reasonable behavioral boundaries, we begin to use our traits to their best purpose. In addition, we allow others to do the same. In the richness and diversity of creation, no two snowflakes have the same pattern. There is nobody exactly like younot with the same fingerprints, the same laugh, the same voice, the same way of comforting a friend, throwing a baseball, pouring tea or dancing the tango. Each of us has an abundance of talents in some field. Some traits seen as negative turn into gifts if properly directed. It is in the ways in which we differ that our inherent individuality shows. In some particular area, we each have the capacities to excel. Some are qualities of dexterity and stamina. Some are artistic trends.
Either mankind is alone in the galaxy, or he is not. Either alternative is mind boggling. Lee DuBridge, former Presidential Science Advisor

Some are knacks of analyzing or inventing. Some are abilities for finance and ownership. Some are personality attributes, such as magnetism, friendliness, warmth, and showmanship. Perhaps a person has clever fingers and the knack for mechanics. Then, their sibling is a born with an ear for music and true pitch. A personological trait is like a sharp knife in the kitchen. An important job often needs the right tool. It is what we do with it that counts. We can either cut things up or carelessly cut ourselves. We can live up to the potential of
Try to look at life as a beautifully well-organized dynamic. Trust the Universe. Trusting means that the circumstance that you are in is working toward your best and most appreciated end. There is no when to that. There is no if to that. It is. Gary Zukav, The Seat of the Soul, 1989

our gifts by directing our traits into constructive expression. We can learn to direct them better and better as we go through life. Traits are the individual factors that provide our own special charm, and draw to us our kind of friends. Progress is not a matter of changing our individual behavior. It

is a matter of learning to express our true self so that we can achieve our goals more quickly and knowingly make the proper adjustments to other people. Growth is from the inside out. We achieve it deliberately, through our conscious functioning. We achieve it by extending ourselves. No one else can learn to type for us or control our temper. Personology deals with our native individual factors and shows the relationship between our build, feelings, and actions. People have different cell proportions of personological significancejust as they have different fingerprints.

Robert Whiteside knew that Personology would stand the test of time and find its rightful place in contemporary culture. He dedicated his life to helping people understand their genetic gifts by personally doing over 15,000 analyses. Personologists revere his teachings. Everyone that knew him gained from his insight into human nature. Above all, he practiced what he preached. He would say, I put my money where my mouth is. Wherever we turn, contemporary culture is telling us that nothing is fact, everything is relative, and beauty is in the eye of the beholder. Several years ago, serious academicians were in favor of rounding off pi so that it would be easier for students to remember. Is the answer nature or nurture? Which one is more important? What effect does each have on the way we behave? I contend that our natural disposition determines what we allow in from our environment. People make situations. Situations dont make people. Our trait array determines what we respond to, how we react, and what environment we create for ourselves. Since each of us differs in structure and function, we all seek a different life path. What we select and do with it constitutes our personaour essence. For example, some people feel that their childhood conditions created the person they are today. I hear this all the time. A seventy-six year old woman told me recently, Well, Im not happy about that part of me. But, my parents taught me too think this way and thats why I still do it. How sad that she would consciously choose to live her entire life trapped by any kind of negative environmental influences. Many other people claim that unfavorable life experiences or circumstances had little effect on their happiness or chance for success. Certainly, people like Srinivasa Ramanujan and George Washington

Carver felt this way. Their traits provided them the abilities and attitudes to rise above their disadvantaged childhoods. If we are victims of a poor environment, we consciously choose to allow it. We must enjoy it. Each of us has control over that part of our life. If our parents made us smart, we must possess the necessary mental capacity. If we resisted their attempts to make us play the piano, we must not possess the inclination or capacity to play, or we would have taken it up gleefully. What percentage of nature or nurture does the average person operate in during their daily life? The answer lies somewhere between one and one hundred. What percentage have you chosen for your life? Well, that is the important questionis it not? The great need of each person is not to be loved; it is to love. If we want love, respect, honor, and happiness, etc., all we have to do is start giving them. We get what we give. We may not like the content or timing, but they will come. Getting out of life what we put in is a fabulous proposition. So it is in the study of human nature called Personology. Tenet number one is: We should talk to the other persons traits and while we work on our own. Simply put, when we focus our attention on how we can direct our traits in a positive way and concurrently begin accetping others for who they are, we are on the right track. Its the best deal around. Its free, fun, and fulfilling. Take one trait a week and look for confirmation. Youll find it. I sincerely hope you give it a try.

Writing this book has been a very gratifying experience. Most of all, the finished product strengthens my resolve in the validity of Personology. I hope it added to your understanding of human nature. Remember that there is a little bit of good in the worst of us and a little bit of bad in the best of us. It all boils down to traitstheirs and ours. A strong foundation exists today because of the work by Dr. Jones, Robert and Elizabeth Whiteside, Daniel Whiteside, and many others since. They gave us the gift of Personology. Like any other truth, the basic principle of Personology is simple: structure affects function.

About the Author

Bill Whiteside is the President of Innovative Behavior Concepts and a Member of the Board of Directors of the Personology Institute. He is a certified counselor and teacher of Personology and trains people around the globe with his version of reading others: People Reading. After attending one of Bills workshops, most people say that they will never look at others the same way again. Bills fascination with Personology developed naturally through a family relationship. Robert Whiteside, Bills uncle, personally tutored him. Bill has a 25-year career in sales and marketing for two Fortune 500 companies. He consults with businesses that want to revitalize their corporate culture through improved interpersonal communications. However, his greatest thrill is working with individuals who want to understand and fulfil their life purpose. He says, The journey is the destination. And, luckily for us, it is an inside job. We finally get IT when we discover the why of who we are and how we can always choose to change and adapt in positive ways. Bill lives in Folsom, CA. Visit Bills web site (http://ireadfaces.com) to order books and contact him about a personal consultation or People Reading workshop.