Annexure - 1

STUDY OF 7 Ps OF EDELWEISS CAPITAL LIMITED AND VALUES OF COMMERCIALISING

Research Report submitted to Entrepreneurship Development Institute of India in partial fulfillment of the requirements for the award of

Post Graduate Diploma in Business Management

Submitted by

Saurav Deb
Register No.: 11JJEPG1124 under the guidance of

Prof. R. Srinivasan
Professor Jain College Bangalore

Entrepreneurship Development Institute of India Ahmedabad 2011

Annexure 2

DECLARATION
I hereby declare that the research entitled STUDY OF 7 Ps OF EDELWEISS AND VALUES OF

COMMERCIALISING

submitted

to

Entrepreneurship

Development Institute of India in partial fulfillment of the requirements for the award of PGDBM, is a record of independent research work carried out by me under the supervision and guidance of Prof. R. Srinivasan, Professor, Jain College, Bangalore. This work has not formed the basis for the award of any Degree and has not been submitted previously to any other College/University.

Bangalore

August __, 2012

Saurav Deb

Annexure 3

Annexure 3

Prof. R. Srinivasan Professor Jain College Bangalore

CERTIFICATE
I certify that this research entitled STUDY OF 7 Ps OF EDELWEISS AND VALUES OF COMMERCIALISING submitted to Entrepreneurship Development Institute of India in partial fulfillment of the requirements for the award of PGDBM, is a record of independent research

work carried out by Mr. Saurav Deb under my supervision

and guidance. This work has not formed the basis for the award of any Degree and has not been submitted previously to any other College/University.

Bangalore August __, 2012

Prof. R. Srinivasan Research Mentor

Annexure 4

Contents
Page No. List of Tables List of Graphs Chapter I 1.1 1.2 1.3 1.4 Introduction Defining the market for Edelweiss Understanding the market place and Consumers Designing customer driven strategy What are the 7 Ps of Edelweiss? i iii 1 10

Chapter II 2.1 2.2 Chapter III 3.1 3.2 3.3 3.4 3.5

Company Profile

11 20

Research Methodology Statement of the Problem Scope of the study Objectives of the study Hypothesis of the study Methodology 3.5.1 Data collection 3.5.2 Selection of Sample 3.5.3 Plan of Analysis Limitations of the study Data Analysis 4.1 4.2

21 24

3.6 Chapter IV

25 75

Chapter V 5.1 5.2 Chapter VI 6.1 6.2 Bibliography Appendices A B

Findings

76 80

Conclusions & Recommendations

80 85

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LIST OF TABLES
Sl. No. 1 2 3 Table No. 3.1 3.2 3.3 Title of table EVA values of companies Analysis of EVA values Annual basis Classification of companies based on EVA Page No.

LIST OF GRAPHS
Sl. No. 1 2 3 4 Graph No. 3.1 3.2 4.1 4.2 Title of graph Page No.