I !i in good central-axis composition the coDtcnts are s.rboodin.tcd to -beautiful line arrangement'" The whole is.

a "form" thot is predeterminedond there- , ..:

fore musr be

,*;t*a*n
We believe

happen today, but the rigidity dfcentral-axis setting hardry alows work to be carried out with the degree oflogic we now demand. Thc central axis r

:?Aiflnry
.
,

inoqganic.._-laekiqg,,.jctrrrc{rrr9,

it is mong to ""orrg.it.*t "" ifth.r. i.rl'rl-.Tolt poi't in the center ofa line *rat wouldjustif s,uclr an arrangemcnl Suclr
ofcourse do not exist, beca13 w1 rca&\ starting at one Sdc 6furoi"ru fo, example read from left to right, the Chinese f-ritop to botto_.rri ;ght to left). Axial a*angements are illogical because the distance ctftbe "u""rs.d central parts from the beginning and end ofthe wor,il seguenies is not usually cgual but constandyvaries 6bm liird

t Mf

.,

points

i ; 1i"".

But not only the preconceived idea ofaxid arrangement but also all other preconceived ideas-like thos. of the

pseudo-Gonstnrctivistr-are

diametrically opposed to the essence of the NewTfpognphy. Every piece typognphy that originates in a preconceiv.a ia." oiro*r,

of

wronq. The New Typography is &stinguished from the old by the 6ct 1 t}at its first obicctive is to dcvclop io ri"ibL fo.out of thc fuactions ofi:hc texL It is essential to give pure and direct erpression to the contents ofwhatever is printed;just as in the worlcs of technology and natury tform" *,r* b. created out of function Only then .* *. a typognphy that e{presses the spirit of modern man. The function ".hiJ. j."__""*,i." -ofprint.a emphasis (word value), and the logical

oi*t,.t."L

urra,

,.rt ,.q.rlo". ofthe contents.

OLD TVPOERAftIY
letf Ne$spiptr
8dd, because:

NFN Trto6Ke prt

adve.tisemenl (X0achncr Neueste Nachrichten)

moec$$ry

ornamenls, too maoy liods of type dnd tyge sizes Cf), centered dsign I'hich make5 readiog ditticull rnd is unsigh|y.

_ . .lusbiklung,. Ptlt ttc lrrtolrnlrcl.

l{:r rr frrrii rr niticlr(,

"
Xr"rc

rigiL' The same advertirement,

rede5igncd by Jan Tschichotd, 6ood, because: no gse ot ornamen!.

lnh. Therese Sobel tltnd

ten,
UrSC

Dr. Sabel

PFly.l. l.rlt'lrlnnlirrr

Ausbilduno

/ Kaulmflnnische
xur'c
arb.r
T"t. 9106d

cleil iype,
5

few

tiz6

(in alt, mty

d,lfrrent ryp5).gNd tegrb,l.ty, 966 afreuence.

CaPkOn5 3nC

J A h re S k

Ilalbiahrcshursc r

T.tcfoa 9106, lr..!r, uL, nttt t cnt lino h.d s..ttso

tU t

KaufinEa.rrt 4
I

,l

.Dr. Sabel hD-rh.m. Mnrh.n,

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tnr

tr

aa-, 6. Agill

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not

Mldcil Xrlllrteettrno.
crd

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g.ginn

B.gim,a, Aprll

l. I.,

tjuslrllrOns trOm

Net ffpogaaphy

irc

A"d,,r::g:1;":l:"i,:,W:,:'i,Wi

Ny Jan [s:nrchctd

Unld^clit b_E;nr.lt&rr.4 A^m.td. tir.( h, ArB.^.hm. Zrrlsng*rd,ngqE. p.?

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