TOPIC : CONSUMERS BUYING BEHAVIOUR ON TVS TWO WHEELERS WITH SPECIAL REFERENCE TO SREE BHADRA MOTORS IN ADIMALY.

QUESTIONNAIRE GENERAL INFORMATION: Name of the Respondent: __________________ Place: __________________________________ Gender: Age (In years) Marital status: Occupation: Married Professional Businessman Retired Male Female : Below 20,20-30,30-40, 40-50, above50 Single Student Employed Others __________

Income Level of the family: (per month) Below Rs.5,000 Rs. 5,001-10,000 Rs. 10,001-15,000 Rs.15,001-20,000 Above Rs. 20,000

1. What is the first company that comes which is think of bikes? TVS Herohonda

Yamaha Others____________

2.Which brand of bike you are using now TVS Herohonda Yamaha Others___________

3.What is the reason Milage Design Comfortable travelling Other_____________

4. Is this the first vehicle?

Yes

No

5. If No, which brand of vehicle you owned earlier, Please mention ______________________ What is the reason for changing the vehicle: ________________________ 6. How long you have been using this vehicle? < 3 months 1-2 yrs. 4-6 months > 2 yrs. 7months-1yr. > 3 yrs.

7. What are the brands you considered before buying this vehicle? Bajaj Enfield Hero Honda Honda

 Kinetic LML

TVS

Yamaha

8. How often do you use the vehicle? Very often Daily Weekly once Once in two days based on needs

9. How many kilometers do you cover in a month? 0-100 kms 501-1000 kms 101-250 kms more than 1000 kms 251-500 kms

10. What maintenance procedure you adopt in servicing your vehicle? Periodical Monthly once Once in 3 months Once in 6 months Only after a break down

11. Where do you leave your vehicle for servicing? Dealers Sub dealers Others

12. If others, please mention the reason for not servicing the vehicle with the Dealer/Sub dealer? Servicing is very costly at the dealers point No timely delivery Quality of service is not up to the mark NO friendly approach by the service men NO extra services provided Long distance for me to meet the dealers point Others, please mention ________________ 13. In your opinion, the overall after sales service delivered by the dealer is Excellent Average Very Good Poor Good

14. How many free services were provided by the dealer for your bike? 1 2 3 >3

15. Are you satisfied about the quality of free services provided by the dealers? Highly Satisfied Dissatisfied Satisfied Neutral Highly Dissatisfied

If dissatisfied, please tell the reason for the same