Questionnaire

1. Name of the respondent:. 2. Address: Phone no: 3. Occupation: (a)Service 4. Age group (a) 20 to 25 years (d) 36 to 40 years 5. Monthly income: (a)Rs. 15,000 to 25,000/(c) Rs. 35,000 to 45,000/(b) Rs 25,000 to 35,000/(d) Above 45,000/ (b) 26 to 30 years (e) above 40 years. (c) 31 to 35 years (b) Business (c) Students d) Others

6. What are the different brands of cars you are aware of? a) Hyundai (e) Skoda (b) Maruti (f) Ford (c) Chevrolet (g) TATA (d) Toyota (h) Mahindra

7. How did you aware of different brands of cars? (a) Newspapers (e) Friends (b) Magazines (f) Family members (c) T.V. add (d) Trade fairs

(g) Others please specify.. 8. Do you own a car? (a) Yes (b) No.

If yes please respond to Part A. If no please respond to Part B.

PART A 1) Which Brand of cars do you possess? (a) Hyundai (e) Toyota (b) Fiat (f) TATA (c) Maruti (g) Mahindra (d) Chevrolet (h) Skoda (i) Ford

2) Who influence your decision in purchasing cars? (a)Self (e) Others. (b) Family (f) Dont own a car (c) Friends (d) colleague

3) What was your mode of payment while purchasing the car? (a) Cash (b) Bank finance (c) Private finance

(d) Others Please Specify 4) Are you satisfied with the overall performance of your existing car? (a) Yes (b) No

If No, Kindly specify the problem 5) Are you satisfied with the after sales service of your car? (a) Yes (b) No

If No, Kindly specify the problem 6) Are you planning to purchase a latest model of car? (a) Yes (b) No

If Yes, Kindly specify the Brand .. 7) Which of the following technical features do you accept from your new car that does not exist in the old car? Sl. No. 1. 2. 3. 4. 5. 6. 7. Technical features High engine power High fuel efficiency Breaks Tyres & Wheels Power Steering Suspension Power window Yes No

PART B 1) Which brand of cars would you like to purchase in near future? (a) Hyundai (e) Toyota (b) Fiat (f) TATA (c) Maruti (g) Mahindra (d) Chevrolet (h) Skoda (i) Ford

2) Which model of cars would you like to purchase in near future? Model Name .. 3) Please indicate relative importance of the follow ing factors, which you will consider before purchasing your new car? Sl. Attributes Very No. Important a) Price b) Financial assistance / credit facility c) Fuel efficiency d) Style / looks e) Comfort and convenience f) Durability g) Brand image h) Advertising i) After sales service 4) What mode of finance will you prefer for purchasing a new car? (a) Cash (b) Bank finance (c) Private finance Important Not so important

(d) Others

5) Do you want avail any promotional scheme while purchasing the new car? (a)Yes (b) No

If yes please indicate the relative importance of the following promotional scheme. (Please put a tick in each row) Sl. No. a) b) c) d) e) Scheme Price discount Exchange offer Free gift Installment facility Interest free installment Very Important Important Not so important