HAREET ARORA

WORK EXPERIENCE RPG Enterprise 13 Months June11-Present

Role: Group Management Resource(S&M): Flagship programme for leadership development at RPG Enterprises involving cross-functional stints for grooming young talent to become future business leaders. FPR(South), Channel Zonal Head: Led a 7 member team for opening exclusive outlets in South Zone covering 8 ROs. Expansion(CEAT) Recruited & trained the team on sales strategy & customer conversion. Created an alternative distribution model to augment sales of tractor tyres in Maharashtra. Redesigned the customer engagement model (M&M Framework) for farm category. Assistant Product Led a team of 2 Sales associates in pilot markets for the customer engagement model. Manager, Farm Tyres Created and implemented the formats and procedures to generate market intelligence reports. (CEAT ) Designed the promotional strategy in coordination with Ogilvy & Mather, adapted it to the local ROs and launched the promotional campaign across 11 Regional Offices. Reviewed the discount schemes for dealers based on various parameters, identified and evaluated the factors Business Analyst, responsible for the success of a scheme and calculated its effectiveness. Discount Schemes Designed a standardized process for future analysis of discount schemes.

SUMMER INTERNSHIP
Technopak Advisors Pvt. Ltd.

Apr10-May10

Developed the Entry Strategy for an international fast food chain to set up base in India. Conducted primary research for the client through in-depth interviews of competition, FGDs &
consumer surveys, performed gap analysis of the Indian market and suggested the potential positioning for the brand

LIVE PROJECTS
ABG Retail HAREDA Keane India Technopak Advisors Pvt. Ltd. Qualification PGDM B.E.(IT) XII X

Analyzed customer satisfaction & loyalty at More Megastore vs. competitors & recommended
strategies to improve store offerings.

Targeted fourteen schools in & around Gurgaon to create awareness about energy conservation in
children and development of Urja Rakshaks.

Studied cloud computing & its use in supply chain solutions. Evaluated cloud based supply chain solutions from Indian perspective. Conducted market survey & research targeting tier 2 cities to determine the current trends in the
domestic fast food market. Year 2011 2008 2004 2002

ACADEMIC QUALIFICATIONS
Board/University MDU Rohtak CBSE CBSE Institute MDI, Gurgaon C.I.T.M Faridabad B.B.P.S. Rohini B.B.P.S. Rohini CGPA/% 6.79/10 67.91 78.00 79.80

POSITIONS OF RESPONSIBILITY WORK EXPERIENCE

Sports Club Senior Team Member of the sports club at MDI. Introduced the first edition of Futsal, inter B-school football meet comprising of 22 teams. Organized the inaugural season of Cup of Life, a corporate football event involving 16 teams; brought sponsorship worth INR 5 lakhs for the event. Senior Team Member of the co-operative store at MDI. Introduced new items at the store after identifying the need for them, forecasted the demand to avoid stock-outs & as a result increased the store revenues. Senior Team Member of the web club at MDI. Conceptualized the idea of batch-wise knowledge transfer portal Vidya Sagar and implemented it successfully in the campus. Administrator, author and moderator of the website from Sep-09 to Dec-09. Managed the day to day administration of the website and devised strategies to increase site visits

Prayas Web Com www.techreviews.in

EXTRA CURRICULAR ACHIEVEMENTS

Madura F&L, Business Case Imperium 10, MDI Kritva 10, IMI Chakravyuh 10, 11)

Runner Up, Madura F&Ls Competition on Brand & Retail Identity. Formulated BIP and Retail Identity for Louis Philippe. National Finalist, ELUSIS-The Flagship Event at MDIs Annual fest. National Finalist, Operations Event at IMIs Annual fest. Winners in football and overall runners up for consecutive years at IMT Annual Sports Fest.

E-mail: hareet.arora@gmail.com | Contact No: 9769351675