A SUMMER INTERNSHIP & MINI PROJECT REPORT ON Preference of Investors towards E-Broking in Various SBHs in Surat AT

ANANDRATHI SECURITIES LTD. SUBMITTED BY: PAYAL S. DESAI GTU ENROLLEMENT NO.: 097710592018

SUBMITTED TO: SHRI M.H. KADAKIA INSTITUTE OF MANAGEMENT AND COMPUTER STUDIES (MBA PROGRAMME) AFFILIATED TO: GUJARAT TECHNOLOGICAL UNIVERSITY, ABAD GUIDED BY: MR. VIKAS PANDYA IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER STUDIES 1

BATCH: 2009-2011

SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER STUDIES

SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER STUDIES

SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER STUDIES

DECLARATION
I Payal Desai, a student of MBA, at Shri M.H.Kadakia College, hereby declare that the summer project Preference of Investors towards E-Broking in Various SBHs in Surat work presented in this report is my own work and have been carried out under the supervision of Mr. Vikas Pandya lecturer at Shri M.H.Kadakia Institute of Management & Computer studies.

I further declare that the personal data & information received from any respondent during survey has not been shared with any one and is used for academic purpose only.

DATE:

SIGNATURE DESAI PAYAL S.

PLACE:

MBA

SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER STUDIES

ACKNOWLEDGEMENT
I am grateful that I have got an opportunity to work as a trainee in AnandRathi securities Ltd, Surat.

It gives me immense pleasure to present my deep sense of gratitude to my project guide Mr.Vikas Pandya who has provided me great help and continuous encouragement and proper guidance throughout my project.

I should like to present my high indebtness to Mr. Vikas Mishra (Branch manager), Mr.Tejas Panchal (Employee), and all others employees in company who has provided me this great opportunity to work in this organization and discover what we have gained in 1 year of MBA course and helped me to make out where I stand in this competence era.

I like to thank Mr. Vikas Mishra (Branch Manager) without whose recommendation the visit to ANANDRATHI would not have been possible.

I am grateful to our Dr.Anil Saraogi (Director of MBA Department) all other faculty members for their constant encouragement in successfully completing the project work.

DESAI PAYAL S. MBA

SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER STUDIES

EXECUTIVE SUMMARY
The objective of the study was to find out the Preference of investors towards e-broking in various SBHs. The need for this study is to know the future potential customer and can make a strategy for the capture the market.

This project carries out two parts. One part is general information about company and industry. Second part is related to mini project.

The general information includes company profile and industry profile. It also involves company milestones, Vision statement and other details about ANANDRATHI. April 2000, the market was bullish and a large number of players ventured into on-line trading. As many as 79 members took permission for Internet trading. Anandrathi securities provides following services: Equity Broking Derivative IPO Depository services of CDSL Research Insurance Broking Mutual fund Distribution

SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER STUDIES

The second introductory part of the study is focused on theoretical framework of study topic Preference of Investors towards E-Broking in Various SBHs in Surat.It involves theory about what is Ebroking, emergence of e-broking in India, etc.

In this project first, I make questionnaire and collect primary data by using Personal Interview or field survey method. Here sample size is taken 100 because of time constrain. After collecting data, analyze and interpret them by using charts.

Samples were collected from different walks of the life, which includes professional, government people, business people, employee, hose wives, farmers, etc. The study ends with major findings and conclusion and recommendations.

SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER STUDIES

INDEX
Ch. No. 1 2 3 4 5 TOPIC COMPANY PROFILE INDUSTRY PROFILE INTRODUCTION OF COMPANY LITERATURE REVIEW RESEARCH METHODOLOGY Research Objective Benefit of Study Research Design Research Environment Data Collection DATA ANALYSIS FINDINGS & CONCLUSION
9

Page No.

6 7

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9 10 11

RECCOMENDATIONS BIBLIOGRAPHY ANNEXURE

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AnandRathi (AR) is a leading full service securities firm providing the entire gamut of financial services. The firm, founded in 1994 by Mr. AnandRathi, today has a pan India presence as well as an international presence through offices in Dubai and Bangkok. AR provides a breadth of financial and advisory services including wealth management, investment banking, corporate advisory, brokerage & distribution of equities, commodities, mutual funds and insurance - all of which are supported by powerful research teams. The firm's philosophy is entirely client centric, with a clear focus on providing long term value addition to clients, while maintaining the highest standards of excellence, ethics and professionalism. The entire firm activities are divided across distinct client groups: Individuals, Private Clients, Corporate and Institutions.

MILESTONES 1994:
Started activities in consulting and Institutional equity sales with staff of 15.

1995:
Set up a research desk and empanelled with major institutional Investors

1997:
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Introduced investment banking businesses Retail brokerage services launched

1999:
Lead managed first IPO and executed first M & A deal

2001:
Initiated Wealth Management Services

2002:
Retail business expansion recommences with ownership Model

2003:
Wealth Management assets cross Rs1500 cores Retail Branch network exceeds 50 Insurance broking launched launch of Wealth Management services in Dubai SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 12 STUDIES

2004:
Retail Branch network expands across 100 locations within India Commodities brokerage and real estate services introduced Wealth Management assets cross Rs3000crores Institutional equities business relaunched and senior research team put in place.

2005:
Retail Branch network expands across 130 locations within India Real Estate Private Equity Fund Launched

2006:
AR Middle East, WOS acquires membership of Dubai Gold & Commodity Exchange (DGCX) Ranked amongst South Asia's top 5 wealth managers for the ultra-rich by Asia Money 2006 poll Ranked 6th in FY2006 for All India Broker Performance in equity distribution in the High Net worth Individuals (HNI) Category Ranked 9th in the Retail Category having more than 5% market share Completes its presence in all States across the country with offices at 300+ locations within India

2007:
Citigroup Venture Capital International picks up 19.9% equity stake Retail customer base crosses 100 thousand Establishes presence in over 350 locations

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I am doing project on broking firm so my industry profile is the past, present & future scenario of stock market.

STOCK:
In business and finance, a share (also referred to as equity share) of stock means a share of ownership in a corporation (company). In the plural, stocks is often used as a synonym for shares especially in the United States, but it is less commonly used that way outside of North In the United Kingdom, South Africa, and Australia, stock can also refer to completely different financial instruments such as government bonds or, less commonly, to all kinds of marketable securities.

STOCK EXCHANGE :
A place where stocks, bonds or other securities are bought and sold. Stock Exchanges are an organized marketplace, both corporation or mutual organization, where members of the organization gather to trade company stocks and other securities. The members may act either as agents for their customers, or as principals for their own accounts. Stock exchanges also facilitate for the issue and redemption of securities and other financial instruments including the payment of income and dividends. The record keeping is central but trade is linked to such physical place because modern markets are computerized. The trade on an exchange is only by members and stock broker do have a seat on the exchange. SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 15 STUDIES

HISTORY
History of Stock Exchanges in India In 1860, the exchange flourished with 60 brokers. In fact the 'Share Mania' in India began when the American Civil War broke and the cotton supply from the US to Europe stopped. Further the brokers increased to 250. At the end of the war in 1874, the market found a place in a street (now called Dalal Street). In 1887, "Native Share and Stock Brokers' Association" was established. In 1895, the exchange acquired a premise in the street which was inaugurated in 1899.

LIST OF STOCK EXCHANGES IN INDIA

Bombay Stock Exchange National Stock Exchange Regional Stock Exchanges Ahmedabad Stock Exchange Bangalore Stock Exchange Bhubaneshwar Stock Exchange Calcutta Stock Exchange Cochin Stock Exchange Coimbatore Stock Exchange Delhi Stock Exchange Guwahati Stock Exchange Hyderabad Stock Exchange Jaipur Stock Exchange Ludhiana Stock Exchange SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 16 STUDIES

Madhya Pradesh Stock Exchange Madras Stock Exchange Magadh Stock Exchange Mangalore Stock Exchange Meerut Stock Exchange OTC Exchange Of India Pune Stock Exchange Saurashtra Kutch Stock Exchange Uttar Pradesh Stock Exchange Vadodara Stock Exchange

The major 2 stock exchanges in India are: (a) Bombay Stock Exchange (b) National Stock Exchange

Bombay Stock Exchange (BSE)

BSE Sensex BSE 100 Index BSE 200 Index BSE 500 Index BSE MIDCAP Index BSE SMLCAP Index BSE TECK Index BSE PSU Index SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 17 STUDIES

 BSE AUTO Index BSE BANKEX BSE CG Index BSE CD Index BSE FMCG Index BSE HC Index BSE IT Index BSE Metal Index BSE Oil & Gas Index Scripwise Movement Sector wise Capitalization Scrip wise Weightages BSE GroupWise Movement BSE Top Gainers BSE Top Losers BSE Indices Highlights BSE Trading Highlights A very common name for all traders in the stock market, BSE, stands for Bombay Stock Exchange. The oldest market not only in the country, but also in Asia. In the early days, BSE was known as "The Native Share & Stock Brokers Association." It was established in the year 1875 and became the first stock exchange in the country to be recognized by the government. In 1956, BSE obtained a permanent recognition from the Government of India under the Securities Contracts (Regulation) Act, 1956. In the past and even now, it plays a pivotal role in the development of the country's capital market. This is recognized worldwide and its index, SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 18 STUDIES

SENSEX, is also tracked worldwide. Earlier it was an Association of Persons (AOP), but now it is a demutualised and corporative entity incorporated under the provisions of the Companies Act, 1956, pursuant to the BSE (Corporatization and Demutualization) Scheme, 2005 notified by the Securities and Exchange Board of India (SEBI).

Awards of BSE:

The World Council of Corporate Governance has awarded the Golden Peacock Global CSR Award for BSE's initiatives in Corporate Social Responsibility (CSR). The Annual Reports and Accounts of BSE for the year ended March 31, 2006 and March 31 2007 have been awarded the ICAI awards for excellence in financial reporting. The Human Resource Management at BSE has won the Asia - Pacific HRM awards for its efforts in employer branding through talent management at work, health management at work and excellence in HR through technology Members who are not in Mumbai can also call up this (Toll-Free: 1600

22 6661) number without dialing the area code of Mumbai from there local telephone line (not a STD line). Currently the facility is available to 101 cities in India where MTNL has toll free services. For more details & information, please visit our Website: www.bseindia.com

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BSE Office: Bombay Stock Exchange Limited Phiroze jeejeebhoy towers Dalal Street, Mumbai- 400001, India Tel.: + (91)-(22)-22721233/4 Fax: + (91)-(22)-22721919

Benefits of Listing:
Listing provides an opportunity to the corporate / entrepreneurs to raise capital to fund new projects/undertake expansions/diversifications and for acquisitions. Listing also provides an exit route to private equity investors as well as liquidity to the ESOP-holding employees. Listing also helps generate an independent valuation of the company by the market. Listing raises a company's public profile with customers, suppliers, investors, financial institutions and the media. A listed company is typically covered in analyst reports and may also be included in one or more of indices of the stock exchanges. An initial listing increases a company's ability to raise further capital through various routes like preferential issue, rights issue, Qualified Institutional Placements and ADRs/GDRs/FCCBs, and in the process attract a wide and varied body of institutional and professional investors. SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 20 STUDIES

 Listing leads to better and timely disclosures and thus also protects the interest of the investors. Listing on BSE provides a continuing liquidity to the shareholders of the listed entity. This in turn helps broaden the shareholder base. Companies listed on BSE generally find that the market perception of their financial and business strength is enhanced.

Guidelines for listing:

Listing means admission of securities to dealings on a recognized stock exchange. The securities may be of any public limited company, Central or State Government, quasi governmental and other financial institutions/corporations, municipalities, etc. The objectives of listing are mainly to: provide liquidity to securities; mobilize savings for economic development; Protect interest of investors by ensuring full disclosures.

The Bombay Stock Exchange (BSE) has a dedicated Listing Department to grant approval for listing of securities of companies in accordance with the provisions of the Securities Contracts (Regulation) Act, 1956, Securities Contracts (Regulation) Rules, 1957, Companies Act, 1956, Guidelines issued by SEBI and Rules, Bye-laws and Regulations of BSE. BSE has set various guidelines and forms that need to be adhered to and submitted by the companies. These guidelines will help companies to expedite SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 21 STUDIES

the fulfillment of the various formalities and disclosure requirements that are required at various stages of

Public Issues
o o

Initial Public Offering Further Public Offering

Preferential Issues Indian Depository Receipts Amalgamation Qualified Institutions Placements

National Stock Exchange (NSE)

The National Stock Exchange of India (NSE) was incorporated in November 1992 as a tax-paying company. It is recognized under Securities Contracts (Regulation) Act, 1956 in 1993 as a stock exchange. In June 1994, it commenced operations in the Wholesale Debt Market (WDM). In November, the same year, the Capital Market (Equities) segment commenced operations and the Derivatives segment in June 2000.

NSE Facts:
It uses satellite communication technology to energies participation from around 400 cities in India. NSE can handle up to 1 million trades per day. SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 22 STUDIES

 It is one of the largest interactive VSAT based stock exchanges in the world. The NSE- network is the largest private wide area network in India and the first extended C- Band VSAT network in the world. Presently more than 9000 users are trading on the real time-online NSE application.

Listing:
NSE plays an important role in helping an Indian companies access equity capital, by providing a liquid and well-regulated market. NSE has about 1319 companies listed representing the length, breadth and diversity of the Indian economy which includes from hi-tech to heavy industry, software, refinery, public sector units, infrastructure, and financial services. Listing on NSE raises a companys profile among investors in India and abroad. Trade data is distributed worldwide through various news-vending agencies. More importantly, each and every NSE listed company is required to satisfy stringent financial, public distribution and management requirements. High listing standards foster investor confidence and also bring credibility into the markets. NSE lists securities in its Capital Market (Equities) segment and its Wholesale Debt Market segment.

NSE Office:
National Stock Exchange of India Ltd. Exchange Plaza Plot no. C/1, G Block Bandra-Kurla Complex Bandra (E) SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 23 STUDIES

Mumbai - 400 051 India Tel: +(91)-(22)-26598100 - 8114 Fax: +(91)-(22)-26598120 E-mail: cc_nse@nse.co.in

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INTRODUCTION OF COMPANY:
MANAGEMENT STRUCTURE

Chief Executive Officer Board of Directors

Regional manager (Surat)

Regional Manager (Valsad)

Regional Manager (Navsari)

General Manager

General Manager

General Manager

Branch Manager

Branch Manager

Branch Manager

Employees

Employees

Employees

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AR VISION:

MANAGEMENT TEAM:
AR brings together a highly professional core management team that comprises of individuals with extensive business as well as industry experience. Our senior Management comprises a diverse talent pool that brings together rich experience from across industry as well as financial services.

Anand Rathi | Founder & Chairman

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Prior to establishing his own company, Mr. Rathi headed Indian Rayon & Industries, as Senior President. He has held a series of responsible positions with the Birla group and was also instrumental in setting up of Birla Global Finance. In his 40 years of being in the corporate world, Mr. Rathi has held several key positions on various regulatory and professional boards, including, President, Bombay Stock Exchange (BSE), and Member, Central Council of Institute of Chartered Accountants (ICAI). As President of BSE, Mr. Rathi played a key role in the expansion plan of BOLT, the online trading system of the Exchange and setting up of the Trade Guarantee Fund. He was the moving force behind setting up of the Central Depository Services (India) Ltd.He is a gold medalist Chartered Accountant.

Pradeep Gupta | Co-founder & Vice chairman With over twenty years experience in the securities market. Cofounder and key driver of the Retail and Institutional Equities business of the group.

Amit Rathi | Managing Director A rank holder Chartered Accountant and an MBA from Leonard N. Stern School of Business; New York University joined the group in 1998. He was SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 27 STUDIES

instrumental in establishing the groups private wealth management and investment banking businesses. Calling him a financial guru, the Times of India group, listed Amit in 2008 amongst the top 51 young Marwaris in India (under the age of 40).

P G Kakodkar | Director Former Chairman of State Bank of India. Director in Financial Technologies (India). Director in Sesa Goa Ltd. Director in SBI Funds Management Pvt Ltd & the Multi Commodity Exchange of India Ltd and a M. A. in Economics.

Dr. S A Dave | Director Former Chairman Securities & Exchange Board of India (SEBI) and Deputy Director of the RBI. Former Chairman Unit Trust of India (UTI). Member of General Committees of Government of India & Financial Reforms and Chairman CMIE 1998 till date. And a M. A. (USA) with Ph D in Economics.

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C D Arha | Director Formerly Secretary in the Union Ministry of Mines. Special Secretary & Additional Secretary in the Ministry of Coal. Resident Chief Information Commissioner AP (Right to Information Act). Commissioner Civil Supplies (AP). Chairman & MD, APSEC. With a M .A. (History) and diploma Management & Administration of Rural Development.

Ajit Bhushan | Director Managing Director City Venture Capital London over 17 years experience with City. Joined CVC international in 2001. Worked on Strategy and business development for Citibank in CEEMEA region and managed Cash Management Business for City in Poland and India. B Tech (IIT Delhi) and an MBA (IIM Ahmadabad).

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CAREER:
Why Anand Rathi as a career option? At AnandRathi we nurture talent. ARs ability to provide world-class financial services is a result of its talented manpower pool. A strong focus on our human resources operations is closely integrated into the firms business strategy. At AnandRathi we believe in providing an entrepreneurial environment, with a strong focus on result orientation. At each level, AnandRathi employees have a pre-defined career path and hence an opportunity for continuous growth. We also believe in a complete meritocracy in deciding on promotions and reward systems. We are a learning organization committed to continuous skill enhancement and training of all our employees. We have a dedicated training cell that focuses on enhancing behavioral and technical skills of employees across the group. Each employee has a predefined, mutually set training calendar that is followed for the entire year. In essence we lay emphasis on attracting, retaining and developing world-class talent. If you aspire to be a part of this challenging and dynamic work force, explore current career opportunities at AR.

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CONTACT US: Corporate Address: 11th Floor, Times Tower Kamala City, Senapati Bapat Marg, Lower Parel. Mumbai - 400013, India. Tel : +91-22-4047 7000 Fax: +91-22-4047 7070

PRODUCTS& SERVICES:
Products Equities I Bonds I Mutual Funds I Derivatives Managed Investment Services / PMS Commodities FX Trading Life Insurance General Insurance Alternative Assets Private Equity Funds Structured Products SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 31 STUDIES

 Real Estate Opportunities Fund Special Situation Opportunities Offshore Structures & Global Investmen

Services Creation of a customized financial strategy Diversification of assets based on a formal process of asset allocation Active tracking, monitoring and review of portfolios Creation of private trusts Tax planning Estate planning Structuring of family wealth General Insurance Online/Offline Services

VARIOUS DEPARTMENTS IN ANANDRATHI

There are various departments in co which are as follows:

1. MARKETING DEPARTMENT
There are various type of marketing activities include in this department such as Indoor marketing

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Indoor marketing endorses and promotes products and services by concentrating efforts in a target groups location and environment. Businesses and organizations are aggressively tapping indoor marketing media and opportunities to increase brand awareness. One example is the indoor billboard capable of targeting by age, gender, lifestyle and income. Marketing message delivered over an indoor billboard is guaranteed to receive a set number of audiences attention because it is usually installed inside wet room stalls. Advertising in private locations provides the audience brief but uninterrupted moments viewing marketing messages in a clutter-free and relaxed atmosphere. Outdoor marketing

Any marketing done outdoors that publicizes your business's products and services. Types of outdoor advertising include billboards, bus benches, interiors and exteriors of buses, taxis and business vehicles, and signage posted on the exterior of your own brick-and-mortar location. Outdoor marketing works well for promoting your product in specific geographic areas. While billboards, bus benches, and transit advertising can be very effective for the small-business owner, any successful outdoor campaign begins with your own location's signage.

3csand 4 ps of outdoor marketing Customer Applying his principle to outdoor marketing requires different thought than developing a TV or radio spot then deciding on which stations to play it. SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 33 STUDIES

For instance, you must understand where does your customers travel, shop, work, eat and enjoy life outside of the home? Moreover, what are their likes and dislikes? You must truly get to know your customers because this information will be crucial in your outdoor marketing efforts and specifically in determining exactly where to place your ads.

Competition You are not the only one who wants your potential customers. Undoubtedly, you have competition. To effectively communicate to those customers, you will need to differentiate your company from your competition and focus on your strengths and on their weaknesses. Furthermore, be sure to expand your idea of competition. You not only have direct competitors (i.e. Ford dealership vs. Toyota dealership), but you also have indirect competitors (i.e. Ford dealership vs. Mass Transit). Broaden your horizon and give adequate thought as to their strengths and weaknesses. Think like a consumer. If you understand your customers, you will know where to advertise to reach them and your competition may not. Don't be afraid to directly compare your strengths to their weaknesses in your outdoor advertising. Make your competitors defend themselves. The business arena is not the place to play nice guy. Company

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First and foremost list what your company can do well and, more importantly, what it cannot. It is quite painful to admit that you do not excel in all areas of your business but it is better to understand it now and not misstep and let your customers down by promoting something that you can't delivery on. Once you have this list, can you effectively communicate what your company does utilizing outdoor media? Can you get across your primary focus and your main strengths? Can you make it simple enough? Focus on your top two strengths that intersect with the top wants of your target customers and place your ads where they frequent. Furthermore, depending on what you want to communicate, you will need to choose the appropriate outdoor media of which there are many. Price If your company cannot afford to advertise on traditional billboards, which can average $2,000 per month for a major highway billboard, then you should look into other forms of outdoor and out-ofhome media. You can advertise at bus stops, in malls, on diner placemats, and of course my favorite, on receptacles. The price for this media can range anywhere from $50 to $500 per month depending on which you choose and where they are located. If you are a smaller company with a small budget for advertising, alternative out-of-home media, as opposed to the traditional highway billboard, will be most effective for you. You will not be able to take the shotgun approach and advertise everywhere. You will have to be more like a

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sniper and target your customers (not literally, of course) using the information you've gathered when analyzing your customers. Place Where you advertise will be dictated by how you analyzed your target customer. Thus it is vitally important to truly understand your customer otherwise you could develop a fantastic message that falls on deaf ears. If your target customers are college students, you should place your message around bookstores, coffee shops, bars, and late night eateries. If your target customers are professionals, then you should place your ads on mass transit, highways into town, bus stops, and lunch-time eateries. If your target customers are stay-at-home moms, you should place your ads in malls, shopping centers, and grocery stores. Take note of your best customers and you'll know exactly where to place your ads. Product Your product will most likely have many features. Depending on where you are advertising and which segments of your customer base will see your message, you will want to showcase different features of your product or service. If your message is in an upscale part of town, you will want to focus on your service and how you are customeroriented. If you are placing your message in a lower-scale section of town, then you'll want to focus on value and your guarantee. Promotion In promoting or advertising your product or service, you can choose many avenues. The most common form that is most prominent SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 36 STUDIES

is, of course, the television commercial. However, internet advertising has become extremely popular since most people now have access to it.

Referral marketing:

Referral marketing is a structured and systematic process that maximizes word of mouth potential. Referral marketing does this by encouraging, informing, promoting and rewarding customers and contacts to think and talk as much as possible about their supplier, their company, product and service and the value and benefit the supplier brings to them and people they know. Referral marketing takes word of mouth from the spontaneous situation to a proactive and highly productive solution, where maximum referrals are generated due to professional customer-focused strategies. Online referral marketing, using digital marketing as a platform, is the internet based successor to traditional referral marketing. Given the advances in tracking customer behavior online through the use of web browser cookies, online referral marketing provides a higher degree of accountability.

2.

PERSONNEL DEPARTMENT:
Personnel manager plays very important role between employers and

employees. . Person working in the organization are considered as the blood and heart of the organization. The success of unit mainly depends upon the personnel function in any organization. SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 37 STUDIES

Human resource management is a separate and an important department in ANANDRATHI. The objective of this department is as below To ensure satisfaction to the workers so that they are freely ready to work. To attain maximum individual development. To improve efficiency of the human resources. It is divided into two parts which are as follows: i) Human resource department: HR dept includes salary administration, incentive plans, compensation, policies related to various plans, performance appraisal, succession planning, HR development.
ii) Administration department:

Recruitment Selection Training Transfer Promotion MANAGEMENT OF VARIOUS BRANCHES 3. PRODUCT SUPPORT DEPARTMENT It includes various product related support activities are done. Such as SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 38 STUDIES

Equity support Commodity support Loan support Equity IPOs support Mutual funds support Debt products
Others support for their various product

4. CUSTOMER RELATIONSHIP MANAGEMENT DEPARTMENT:

This department is work as betterment of client in the company. It makes good relationship between client and company. There is customer relationship manager who solve client problem on online and telephone. It also gives information about their new products and services.

5. RESEARCH DEPARTMENT:
Our research expertise is at the core of the value proposition that we offer to our clients. Research teams across the firm continuously track various markets and products. The aim is however common - to go far deeper than others, to deliver incisive insights and ideas and be accountable for results. AR research processes incorporate quantitative areas well as qualitative analyses. This multi-pronged approach helps us to provide superior riskadjusted returns for our clients. SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 39 STUDIES

AR analysts provide objective and decisive research that is designed to enable clients to make informed investment decisions. The team covers entire spectrum of financial markets from equities, fixed income, and commodities to currencies. They also cover the global markets, to give clients an unparalleled macro-view of the investment opportunities across the globe. India Budget FY10 India EcoTrix Indian Monsoon

6. RISK MANAGEMENT SERVICES DEPARTMENT:

This department is giving help to their client about future decision for buying and selling of shares. So, RMS department predict risk involve in market and it is done by SMS alert. It provides information about client position regarding position set by SEBI.

7. FINANCE DEPARTMENT:
Finance department works for their companys account related work and other financial analysis and management of funds. It works as providing SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 40 STUDIES

various financial product related work and clients funds are manage. It is also doing work like client finance related services and manage their funds.

A MINI PROJECT REPORT ON

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Preference of Investors towards E-Broking in Various SBHs in Surat AT ANANDRATHI SECURITIES LTD.

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INTRODUCTION OF E- BROKING
Internet trading in India made its debut in April 2000. Through this mean of trading, investors can buy and sell share on-line through internet.

SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 43 STUDIES

To start internet trading, an investor has to register himself with a broker offering online services. He has to open a bank account as well as a Demat account with the broker. The broker is responsible for the risk management of his clients. The orders get logged directly on the trading platform within the assign limits designed by broker to the clients. Even if the clients order exceeds the assigned limits, the order gets rerouted to the brokers server for authorization or rejection. The broker can change the parameters on-line. His software allows real time market information display, client information display, bank account management and a transaction history display. In April 2000, the market was bullish and a large number of players ventured into on-line trading. As many as 79 members took permission for internet trading. Around 2.15 lakh investors have registered to trade on-line. There has been a sharp increase in Volumes after the rolling settlement was introduced. The average daily on-line trading volumes rose from Rs 10 crore in June 2001 on the National Stock Exchange to Rs 60 crore in December 2001. This increase of 600 per cent was in the midst of bearish market conditions. Online trading has driven down the transaction costs substantially and increased the liquidity options available to an investor to enter or exit from the stock at his own wish. The Internet has provided a wide range of information to the investor which has enabled him to take calculated risks. The US has the largest number of cyber investors-approximately 15 million. On-line trading has grown tremendously in the US where roughly 40 per cent of retail stock brokerage business is conducted through the Internet.

SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 44 STUDIES

History of Online Trading:

Online stock trading is very old concept for big institutions that trade through private networks owned by Reuter's "Instinet" and a system called "Posit" since 1969. But it becomes Internet based for laymen only in late 90s. There are serious players like E*trade, DATEK online etc. All this companies ask you to start account with US $5000 and you can buy and sell stock using these funds. They also issue you a checkbook, which you can use to make payments from this account. Or use their ATM card to withdraw cash from your stock trading account. Today practically every big name brokerage firm offers online stock trading as it reduces their costs. Earlier they had army of brokers on phone with clients executing trade, which is done by computers accepting orders from clients directly. This firm now offers human access to high net worth accounts, and to rest at charge per trade.

What is E-broking (online stock trading)?

E-Broking means electronic broking. E-broking is an internet enabled system that allows the user to buy and sell shares on the exchange directly. SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 45 STUDIES

E-Broking is executed through internet. You have required some margin money to E-Trading on BSE/NSE. Brokers have taken their trading rooms to the Internet, known as online brokers, they allow you to buy and sell shares via Internet. This research gives the all answers like why, when what, who, how etc. In this competitive era there are many stock broking companies enters every year and all brokers comes with different schemes and different charges.

So, it is necessary to know all the answer of the questions likes, Awareness regarding different stock broking houses. Awareness regarding E-broking services. Dos and Dons of E-Broking. It also gives the answer of which trading alternatives use. There are 2 types of online trading service:

1) Full-Service Broker:
The full-service category includes all the names that spring to mind when we think of brokers: Anandrathi securities, Angel Broking Limited, Share khan, Kotak Street, ICICI Direct, Adinath securities, HDFC and many others. They provide a variety of services, such as personal advice,
SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 46 STUDIES

retirement planning and tax tips. Full-service brokers offer a wider selection of investment products such as derivatives and insurance, as well as access to the company's research. All this comes with a hefty price tag. Full-service brokerages are expensive, furthermore, full-service brokers are compensated based on how much you trade, not the performance of your portfolio. This can lead to your full-service broker advising you to trade when you don't need to. When this becomes excessive, it is called churning.

2) Discount Brokers:
Discount brokerages charge a reduced commission and do not provide investment advice fees are kept low because discount brokers offer fewer products. Brokers are paid on salary and not on commission. The business model is built on having an effective system and quality service in order to put through the most volume.

INTERNET TRADING IN INDIA:

SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 47 STUDIES

In the past, investors had no option but to contact their broker to get real time access to market data. The Net brings data to the investor online and net broking enables him to trade on a click. Now information has become easily accessible to both retail as well as big investors. The development of broking in India can be categorized in 3 phases: 1. Stock brokers offering on their sites features such as live portfolio live quotes, market research and news to attract more investors. 2. Brokers offering online broking and relationship management by providing and offering analysis and information to investors during broking and non-broking hours based on their profile and needs, that is, customized services. 3. Brokers (now e-brokers) will offer value management or services such as initial public offerings on line, asset allocation, portfolio management, financial planning, and tax planning, insurance services and enable the investors to take better and well-considered decisions. manager,

In the US, 82 per cent of the deals are done online. The European online broking market is expected to be of $8 billions and is likely to raise five fold by 2002. In India, presently Internet trading can take place through the order routing system, which will route client orders to exchanges trading systems for execution of trades on stock exchanges (NSE and BSE). This will also require interface with banks to facilitate instant cash debit or credit and the depository system for debit or credit of securities.

Objectives of Internet trading:

Increase transparency in the markets. SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 48 STUDIES

 Enhance market quality through improved liquidity. Reduce settlement risks due to open trades, by elimination of mismatches. Introduce flexibility in system, to handle growing volumes easily and to support nationwide expansion of market activity. Besides, through Internet trading three fundamental objectives of securities regulation can be easily achieved, these are: Investor protection, creation of a fair and efficient market and, reduction of the systematic risks.

About BSE & NSE:

BSE ONLINE TRADING SYSTEM BOLT:
Bombay Stock Exchange (BSE) switched over from the open outcry trading system to a fully auomated computerized mode of trading known as BSE Online Trading (BOLT) System in 1995. This system, which is both order and quote driven, was commissioned on 14 March 1995 and in May 1995 it was introduced for all the securities listed on BSE. It started with screen based trading and in September 1997, switched over to direct online access facility. In the initial stages, BOLT was available to brokers of the stock exchange based in Mumbai. But Expansion of BOLT nationwide required: 1. Permission of SEBI 2. A nationwide network which is secured and operational at all times.

SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 49 STUDIES

BSE secured SEBIs permission in 1997, and as a result, BSE brokers were free to install their trading terminals in cities where there were no stock exchanges or BSE was required to sign a memorandum of understanding at centers where there were other exchanges located to be able to install BOLT terminal. BSE added a nationwide network to its existing network to more than 200 cities. Source: - www.bseindia.com/about us.com

NSE: ONLINE TRADING SYSTEM:

NSE was incorporated on 27 November 1992 to facilitate interaction with smaller exchanges in the country to make them viable and active. It is completely Automated in terms of both trading and settlement procedures. NSEs trading system is known as NEAT (National Exchange for Automated Trading). It is fully automated screen-based trading system, which enables brokers and trading members around India to trade simultaneously. NEAT has replaced the ring and brokers no longer concentrate on the floor of the exchange to trade. An investor is thus able to buy or sell securities through the brokers connected to NEAT network. The trading software selected by NSE is in use by several exchanges around the world. The telecommunications network is the backbone of its trading system designed to provide continuous availability to the brokers. It is one of the largest interactive VSAT-based stock exchanges in the world. Broker to broker trade is through online terminals. The terminals of the brokers on the wholesale SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 50 STUDIES

debt market are linked to the central computer. The brokers on the capital market trade through a satellite network that is owned operated and managed by NSE using VSAT (Very small aperture terminals) technology. Source: - www.nseindia.com/about us.com

PROCEDURE FOR INTERNET TRADING:

Step-1: Those investors interested in doing the trading over internet system they should approach the brokers and register with the Stock Broker. Step-2: After registration, the broker will provide to them a login name, password and a personal identification number (PIN). Step-3: Actual placement of an order. An order can then be placed by using the place order window as under: o First by entering the symbol and series of stock and other parameters such as quantity and price of the scrip on the place order window. o Second, fill in the symbol, series and the default quantity.

Step-4: It is the process of review. Thus, the investor has to review

the Order placed by clicking the review option. He may also re-set SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 51 STUDIES

to clear the values. Step-5: After the review has been satisfactory; the order has to be sent by clicking on the send option. Step-6: The investor will receive an ``Order Confirmation'' along with the order number and the value of the order. Step-7: In case the order is rejected by the Broker or the Stock Exchange for certain reasons such as invalid price limit, an appropriate message will appear at the bottom of the screen. At present, a time lag of about ten seconds is there in executing the trade. Step-8: It is regarding charging payment, for which there are different modes. Some brokers will take some advance payment from the investors and will fix their trading limits. When the trade is executed, the broker will ask the investor for transfer of funds by the investor to his account.

message

SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 52 STUDIES

Above figure shows the Internet trading procedure.

SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 53 STUDIES

SERVICES OF THE INDUSTRY:

E-broking Services

On-line trading facilities on BSE / NSE (Cash and F&O), NCDEX and MCX through our 3 unique e-trading software are especially designed for traders as well as investors. Trading in securities / commodities using the Internet platform is a convenient option. Different industries provide you an opportunity to trade on BSE / NSE (Cash and F&O), NCDEX and MCX from the comfort of your home or office. Internet trading platform gives you state-of-the-art trading facility, order and trade confirmation, e-contracts and 24X7 on-line web enabled back-office system at the click of a button.

Research
Top Quality Research

Value added services of top quality retail focused research and advice based broking in equities.

SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 54 STUDIES

Daily Services
Market Outlook at 9:30 AM

A crisp pre-market report that arms our clients with sensitive information before the opening bell. Key corporate developments, policy announcements, geo-political news and views are analyzed for their impact on the market. Technical Report at 6:00 PM

This report analyses trading patterns, historical background, market position of key stocks and offer short term (1 to 5 days) as well as medium term (10 to 20 days) views. Tracking individual scrips as well as the Sensex and Nifty, its insight cuts through the market maze.

Fundamental Services
The Sunday Weekly Report

This weekly report is ace of all the reports. It offers a comprehensive market overview and likely trends in the week ahead. It also presents top picks SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 55 STUDIES

based on an in-depth analysis of technical and fundamental factors. It gives short term and long term outlook on these scrips, their price targets and advice trading strategies. Another unique feature of this report is that it provides an updated view of about 70 prominent stocks on an ongoing basis.

The Industrial Watch

This report provides an in-depth look at specific industries, which are likely to outperform others in the economy. It analyses their strength and weaknesses and ascertains their future outlook. The final view is arrived at after thorough interaction with industry experts.

Stock Analysis

Stock research has performed very well over the past few years and angel model portfolio has consistently outperformed the benchmark indices. The fundamentals of select scrips are thoroughly analyzed and actionable advice is provided along with investment rationale for each scrip. Flash News

Key developments and significant news announcement that are likely to have an impact on market / scrips are flashed live on trading terminals. SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 56 STUDIES

Flash news keeps the market men updated on an online basis and helps them to reshuffle their holdings.

Commodities Services
Agro Tech Speak

Mainly gives the investors insight into and a forecast for agro commodities viz. pulses (urad channa etc); reports on oil complex (soyabean castor etc.) along with spices with reports on kapas guar seed. Call Evaluation

A report designed for evaluating the calls given by the research team where the reports are classified in 3 broad categories viz. achieved, triumph, not achieved along with the trade recommendations.

Commodities Tech Speak This report mainly equips the investors dealing in MCX segment in commodities like gold, silver, crude oil, copper etc with the market insight and expert recommendation on the trading strategies.

Technical Services
SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 57 STUDIES

Intra-day Calls

For day traders provides intraday calls with entry, exit and stop loss levels during the market hours and our calls are flashed on our terminals. Our analysts continuously track the calls and provide the recommendations according to the market movements. Past performance of these calls in terms of profit/loss is also available to our associates to enable them to judge the success rate.

Investment Advisory Services

Private Client Group Offers personalized advisory services to investors and actively assists them in managing their portfolio. Technicians can seek guidance on specific stocks in their portfolio and can get proactive advice for timely exit and fresh investments. The portfolio advisory process starts with understanding each investor's risk / reward / expectations. In order to systematically diversify the holding of clients across varied sectors and with an intention to give them handsome returns, devised the concept of the modern portfolio:

Commodities
Provide you a platform to participate and trade in Commodity Futures with both the leading Commodity Exchanges and offer you immense benefits.

SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 58 STUDIES

FACTORS TO KEEP IN MIND WHILE SELECTING ONLINE BROKERS:

Brokerage cost:
It is important to weigh up the subscription and trading costs charged by an online broker against benefits offered by the site. All online brokers display their charges on their sites. Some make sure you find the charges easily, while with others you will have to search a bit.

Safety:
Please make sure site has 128-bit encryption to ensure safety of transaction online. LKP securities, 5paisa.com, ICICI Direct.com is few sites with 128-bit encryption. You normally get a secured login id and password. It is always advisable to frequently change trading password. Ideally online trading site should be fully integrated. The greater the backward integration, the better it is for the customer. Ideally broking account, demat account and bank account should be linked electronically.

Rate refresh:

SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 59 STUDIES

Rate refresh has to be real-time with no time lag. The speed and reliability comes with huge investment in technology. It is always advisable to check rates of online broking sites with BSE/ NSE terminal rates.

Speed of execution:
System has to be fast and reliable that does just one jobexecutes your trades. The last thing you need is a site that is heavily congested with the users who are downloading heavy jpeg graphs or pulling the Latest story why market is moving. The site should be one click wonder where squaring off all your positions or canceling all your pending orders takes one click and a confirmation of action.

Trading limit:
For trading, all sites provide 4 times buy and sell limit against margin money put in by customer. For delivery of shares, buying limit is equal to margin money put in by customer. Couple of sites also provides margin funding for buying of shares.

CHALLENGES IN INTERNET TRADING:

For Internet trading to succeed it is imperative to have both, a robust business model as well as a comprehensive technology strategy. Some of the challenges are discussed: Transaction fulfillment--In the Net-based economy, it is both prudent and essential for a broker/intermediary to offer total solution to the clients at a single point. Total solutions would essentially mean offering interfaces SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 60 STUDIES

with banks, depositories, information feeds, etc. for efficiency in trade completion and reducing duplication of client information. The service providers will have to go beyond the stage of mere order execution and emerge as "informed Aries" rather than "intermediaries". This will not only ensure lower trading costs in terms of offering cross services but will also help in maximizing roles. A true Internet trading system should deliver cost effective transaction fulfillment at a single point.

FUTURE OF INTERNET TRADING:

International marketplaces are already witnessing re-alignments and changes with the emergence of Electronic Communication Networks (ECNs) such as INSTINET and ISLAND, which are already contributing substantial business volumes to mainline exchanges such as NASDAQ and the NYSE. Concurrently, exchanges worldwide are looking at striking strategic alliances such as the Global Equity Market (GEM). With net trading in securities and rapid consolidation between multiple stock exchanges, the international securities marketplace is fast becoming a "global village" through the creation of a universal virtual equity market. Therefore the challenge for the technology providers is to develop and deploy advanced e-trading tools and applications using electronic straight through processing technologies.

ADVANTAGES OF E- BROKING:
Single screen order/trade entry, without going through the hassles of giving transfer instruction, writing cheques. SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 61 STUDIES

 Live quotes of NSECash/Derivative, BSE Cash, Commodity. Create multiple market watches, default market watch NIFTY, SENSEX, and Industrial. You can add NSE-Cash, Derivative & BSE script on the same market watch. Get access to various online reports like margin report, Demat A/c details, trades executed, turnover report, and net position report with mark to market profit/loss and realized profit. Online transfer of funds through HDFC Bank. Access to latest research reports, daily market dairy, pivot points, derivative dairy. View top 20 shares by value or volume traded, along with top gainers / losers.

DISADVANTAGES OF E- BROKING:
"Server not found": This may appear on your screens when you are desperately trying to get out of an unprofitable position. Some of the online sites are providing a telephone number for use in case their sites are overloaded or their server down. Cyber attack: In the event of a malicious attack on the systems of your broker you are protected only if the company is taking proper precautions against such attacks and if proper backup is regularly been taken. You may like to choose a brokerage that has a stated security policy and contingency plan in place. Non- availability of personalized advice: If you like to ask your broker "Aaj kya achcha lag raha hai" you may not be able to do so. If you want advice on a particular stock in your portfolio you may not even be able to get that. SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 62 STUDIES

E-broking - Hardware Requirements:

Servers / Desktops SAN / Clusters E-broking - Software Requirements Front Office: Multiple Exchange Trading Real Time Risk Management & Post Trading E-Broking System Back Office: Back Office Solutions for Broker and Sub-brokers SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 63 STUDIES

 Back office / front office co-ordination, billing and accounting software for DPs and CDSL Multiple Exchange Trading: Full support for Multiple Stock Exchanges User-defined and System-defined Templates with Row/Column profiling for Market Watch Real-time Graphs Real-time Portfolio Value Management Optional Real-time Technical Analysis Built-in interface to Microsoft Word, Excel User configurable keystrokes for compatibility with built-in support for many existing Exchange front ends

SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 64 STUDIES

5.RESEARCH METHODOLOGY: 5.1 Problem statement:

The topic, which is selected for the study, is E-BROKING in various firm so the problem statement for this study will be Preference of Investors

SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 65 STUDIES

Towards E-Broking in Various SBHs in Surat. Which Is Help to Know that people know e-broking services or not.

5.2 RESEARCH OBJECTIVES:

There must an objective behind any research. Without objective there is no meaning of research. The purpose of this research is to find out the answers of the respondent that whether they are aware about the E-Broking facility. As each research has some or the other objectives the following are the objectives of this research: Primary Objectives: To study the investors preference towards E-Broking services provided by various Stock broking houses in Surat. b) Secondary Objectives: To know the awareness about E-Broking. To study the features of the E-Broking and emergence of e-broking in India . To know the mode of trading alternative.

To find out the investors behavior towards trading services provided by SBHs. To find out which type of e-broking related value added services provide by broker to their client SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 66 STUDIES

BENEFITS OF STUDY:
We can get the awareness among the investors for E-Broking. We can gave the correct knowledge regarding E-Broking to clients. The investors can do their trading by own without the involvement of stock broker.

5.3 RESEARCH DESIGN

A research design specifies the methods and procedures for conducting a particular study. Generally there are 3 types of research design: a) Exploratory research: An exploratory research focuses on the discovery of ideas and is generally based on secondary data. b) Causal research: Causal research undertaken when researcher is interested in knowing the cause and effect relationship. c) Descriptive research: A descriptive study is undertaken when the researcher wants to know the answer of who, what, why, whom and how. Descriptive studies can be divided into two brand categories: SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 67 STUDIES

1. Cross sectional 2. Longitudinal Cross sectional are two types: - 1) Field studies 2) Survey studies

This project is completed taking into consideration of descriptive research as it consists of survey method.

5.4 RESEARCH ENVIRONMENT

Generally there are 2 types of research environment. They are: (a) Library project (b) Company project I have conducted survey report so it is necessary to take a company project.

5.5 DATA COLLECTION

Data collection is the curious elements of research study the research in depend on what data you are going to collect on your research. a) Primary Data: The data, which are collected for the first time, directly from the respondents to the base of knowledge & belief of the research, are called primary data. The normal procedure is to interview some people individually or in a group to get a sense of how people feel about the topic. SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 68 STUDIES

So far as this research is concerned, primary data is the main source of information. The data collected is through questionnaire & information provided by the respondent. b) Secondary Data: When data are collected & compiled in a published nature, it is called secondary data. So far as this research is concerned, Internet & many magazines and the brochures have been referred as secondary data.

DATA COLLECTION INSTRUMENT

Here primary data collection method is used as Questionnaire was selected as the research instrument for the survey.

Sample Size
The numbers of respondents selected for conducting the survey are 100 investors. These samples are collected on the random basis.

Presentation of Data
The presentation of data is through CHARTS AND GRAPHS which will help in analyzing the response of the investors. SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 69 STUDIES

Findings & Suggestion

The findings & suggestion are given based on the research work done & after analyzing the survey work conducted. It gives results about how many people prefer e-broking services provide by their broker.

SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 70 STUDIES

Here, first data is analyzes by age, gender and occupation wise. Age:

SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 71 STUDIES

From the below graph we came to know about the age group of people who were taken by me as a sample size. Age No. of Respondent < 20 5 21-35 73 35-50 21 >50 1

< 20 21-35 35-50 >50

Interpretation: After analyzing the graph I came to know that among all the respondent 5 of respondents are age of less than 20, 73 of respondents are in age of 21 to 35, 21 of respondents are in age of 35 to 50 and 1 % of respondents are above 50. Gender: After bifurcating the no. of respondent in respect to their gender we came across the following figures: Gender Male Female No. of 62 38 SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 72 STUDIES

Respondent

Male Female

Interpretation: From the above frequency we can say that out of 100 respondents 62 were male and only 38 respondents are female.

Questionnaire questions are tabulated by analyzing data based on responses and interpret them. (1) Where do you invest your money? (You can tick more than one)

SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 73 STUDIES

Particulars Stock market Commodity market Govt. schemes Real estate Mutual fund RBI bonds Others TOTAL

No. of Respondent 55 17 16 13 25 10 3 139

Interpretation: Here of 55 respondents are investing in share market & among them many investors are investing in different types of exchanges so by evaluating the questionnaire we came to the above figures. So, people more invest in share market and second priority give to commodity market to invest their money. (2) )From the following option, which Broking firms are you aware? SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 74 STUDIES

(You can tick more than one) Particulars Indiainfoline Aadinath Share Khan Anandrathi ICICI direct Angel Total No. of Respondent 19 47 78 36 43 9 237

Interpretation: Here majority of respondent are aware about the share khan as they are the long lasting broking firm of this region. SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 75 STUDIES

(3) Are you aware about E-Broking? Response Yes No Total No. of Respondents 57 43 100

Awareness of E-broking

Yes No

Interpretation: As internet is new for current generation. so, majority of respondent are aware about E-Broking.

(4) If yes, then which features of the E-Broking do you like?

SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 76 STUDIES

Particulars Portfolio management System Reduce paper work Speed of execution Control liquidity Reduce settlement risk Others TOTAL

No. of Respondent 6 11 16 9 7 8 57

18 16 14 12 10 8 6 4 2 0

Portfolio management System Reduce paper work

Speed of execution

Control liquidity

Reduce settlement risk Others

Interpretation: Here, out of 100 respondents, 57 respondents are aware of e-broking. So, on the basis of 57 respondents, features of e-broking are analyzed. More people SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 77 STUDIES

say that speed of execution feature; they are doing e-broking. 16 respondents say speed of execution, 11 respondents like reduce paper work and 9 respondents like they control liquidity. And others like not compulsion etc. (5)) In which of the following stock broking houses you invest with EBroking?

Particulars Indiainfoline Aadinath Share Khan Anandrathi ICICI direct Angel Others TOTAL

No. of Respondent 5 8 17 10 8 4 5 57

SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 78 STUDIES

Indiainfoline Aadinath Share Khan Anandrathi ICICI direct Angel Others

Interpretation: Here majority of share holder are like to invest in share khan, the anadrathi securities and other firms would like to expand their firm by the way to the advertisement, publicity, E-Mail, etc & attract the clients. out of 57 respondents, 10 respondents invest their money in sharekhan and 10 respondents doing trading in anandrathi. (6) Which mode of trading alternative do you use? Online Trading Offline Trading No. of M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 79 26 31 SHRI STUDIES Respondent

Online Trading Offline Trading

Interpretation: Out of 57 respondents, 26 are doing online trading & rest are selecting the alternative method so I can say after analyzing the above data I came to know that though there is a fast & computerized generation, people accept to do online trading as the people are quiet busy in their day to day life & the investors are more knowledge that to do online trading. (7)Which types of online trading service are you prefer in your broker? Full service Discount broker TOTAL SHRI M.H.KADAKIA INSTITUTE 17 MANAGEMENT & COMPUTER 80 OF No. of 40 57 STUDIES Respondent

Full service Discount broker

Interpretation: Here, many SBHs provide two types of e-broking services. So that 40 respondents prefer full service and 9 respondents prefer discount broker. (8) Which type of e-broking related value added services are provided by your firm? (You can tick mark more than one)

Particulars Research calls & Reports Trading calls-SMS alerts Phone trade orders Others TOTAL

No. of Respondent 24 20 11 2 57

SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 81 STUDIES

Res earc h c alls & Reports Trading c alls -S M S alerts P hone trade orders O thers

Interpretation: Mostly All Firms Are Providing Different Type Of Value Added Services To Their Online And Offline Client. 24 Respondent Say That Firm Provide Research Calls And Trading Calls. (9) Is there lacking something in E-Broking? Response Yes No Total No. of Respondents 29 28 57

SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 82 STUDIES

Lackness

Yes No

Interpretation: The 29 of respondent feels that there is something lacking in E-Broking according to their experience & in below question they are liable to mention their problem. (10) If yes, then select following option. Particulars Internet traffic No. of Respondent 8

SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 83 STUDIES

Server problems Technical problems Others Total

8 7 6 29

Lackness of e-broking features

Internet traffic Server problems Technical problems Others

Interpretation: 29 respondents feel that there is something lackness of e-broking. Out of 29 respondents, 8 respondents say that internet traffic and server problem is main problem while doing trading.

SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 84 STUDIES

SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 85 STUDIES

After doing research in Surat stock broking firms I have found that, Many people invest their money in Share market. I have found

that 44 respondents invest their money in share market and it is greater than other investment alternatives. 11 respondents invest in real-estate and 19 respondents invest in commodity market, 10 respondents invest in mutual fund, 6 respondents invest in govt. schemes and 7 respondents in RBI bonds. There are various SBHs in surat city. So, people prefer different broking house. In that 26 respondents prefer sharekhan, 19 respondents prefer anandrathi, 20 respondents prefer angel, 14 respondents prefer adinath, 12 respondents prefer ICICI direct and 9 respondents prefer other firm to doing trading. I found that 57% respondents are aware of E-Broking service and 43% are aware about it. In out of 10, 57 respondents aware about e-broking. In that 16 respondents prefer e-broking features like speed of execution is important. So, it advantage for client. 26 respondents out of 57 doing online mode of trading and 31 respondents prefer offline trading. SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 86 STUDIES

 There are some lackness about e-broking. So, many people not doing online trading. It includes such type of lackness are faced while doing online trading like technical problem and server problem, internet traffic etc.

Conclusion
E-Broking facility is highly ill-famed among the investors. Thus it is required to provide in depth knowledge of the market to investors. So, clients are easily getting money. Broking house must try to create massive awareness programmed among the beneficiaries about the benefits for future trading and convince them to do the trading by E-Broking. Broking house also provide various short term and long term online broking schemes offer. So that they will secure their future.

LIMITATIONS OF STUDY: In any study there are two side. Good and bad experience to research topic. There is some limitations about this study. It is as follows. Personal Bias:

SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 87 STUDIES

Some respondents may have had personal bias due to which they may not have given the correct information and due to which the right conclusion may not be have been derived at. Area: The area was limited only to Surat. The result may have varied, if it was conducted somewhere else.

Sample Size: The Sample size taken is only 100; which may not very accurate results. Time Limit: The time limit taken for conducting the research was very less it could also be one of the limitations of the study.

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After taking survey on Preference of Investors towards E-Broking in Various SBHs in Surat, there are recommendations and they are given below: Aware regarding stock broking houses I had found that investors are only good aware with India angel and share khan remember stock broking houses is not much aware to the investors, so they can aware investors through different advertising media. In E-Broking speed of execution approximately equal that execution of EBroking is speedily and not speedily. So they can increase their execution through interact with depository participants. In mode of trading alternatives I had found that 31 percentages are using offline trading and 26 percentages are using online trading. Here investors are not using much online trading because lack of computer efficiency, internet problem and not depth knowledge regarding online trading. So SBHs can provide information regarding online trading and they can aware with online trading. SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 90 STUDIES

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WEBSITES:
http://www.bseindia.com/about us.com http://www.nseindia.com/about us.com Www. Rathionline.com

BOOKS REFERED:
Marketing research, an applied orientation 5th edition - By Naresh K Malhotra Pg no 109,134 Financial Markets & services, Himalaya Publication House - By Gordan Natarajan Pg no 182 Anandrathi weekly magazine

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QUESTIONNAIRE
I Payal Desai am a college student of Shri.M.H.Kadakia Institute of Management and am conducting survey on Preference of Investors towards E-Broking in Various SBHs in Surat. I assure that the data will be used for educational purpose only and that it will not be disclosed to any other source. Name: ___________________________________________ Age (in years): Up to 20 21-35 36-50 Above 50 Address: __________________________________________ __________________________________________ Gender: ______________ Phone No.: ________________

E-Mail:___________________________________

(1) Where do you invest your money? (You can tick more than one) Stock Market Commodities Market Govt.Savings Schemes Real Estate Mutual Fund RBI Bonds

SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER 94 STUDIES

 Others _______________ (2)From the following option, which Broking firms are you aware? (You can tick more than one) Indiainfoline Anadrathi Aadinath ICICI direct Share Khan Angel

(3) Are you aware about E-Broking? Yes No (4) If yes, then which features of the E-Broking do you like? (You can tick more than one) Portfolio management System Reduce paper work Speed of execution Others______________________________________ 5) In which of the following stock broking houses you invest with EBroking? Indiainfoline Anadrathi Aadinath ICICI direct Share Khan Angel

(6) Which mode of trading alternative do you use? Online Trading Offline Trading (7)Which types of online trading service are you prefer in your broker? Full service broker Discount broker

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(8) Which type of e-broking related value added services are provided by your firm? (You can tick mark more than one) Research calls & reports Phone trade orders Trading calls-SMS alerts others

(9) Is there lacking something in E-Broking? Yes No

(10) If yes, then select following option. In case of on online trading Internet traffic Server problems Technical problems Others______________________________________

Thank you....

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