William Linto

willlinto@gmail.com
willlinto.com
linkedin.com/in/willlinto
770-654-9312
w
Relevant Experience
Butin Integrated Communications April 2014 June 2014
Independent Contractor Social Media and Analytics Atlanta, GA
Created and curated content for food and consumer brand pages on Facebook, Twitter,
Instagram and Pinterest
Managed four Facebook communities, ranging from 15,000 to more than 100,000 fans
Utilized social listening tools to compile monthly and quarterly insight reports
Edelman June 2013 Dec 2013
Digital and Grassroots Intern Washington, D.C.
Led implementation of client email campaign and CRM database management
Analyzed and reported results of digital grassroots and employee engagement campaigns for
multiple clients, including Fortune 500 companies to trade organizations
Wrote, coded and delivered action-oriented emails to more than 50,000 advocates
Developed training materials and led training sessions for junior and mid-level staf
Monitored social media with HootSuite and Radian6 and reported on digital ad campaigns
TV Land (Viacom Media Networks) Dec 2012 June 2013
Freelance Content Creator New York, New York
Wrote tweets for Hot in Clevelands cast members, guest stars and ofcial account
Evaluated and improved digital strategies to drive tune-in and engage online community
Digital Production Intern May 2012 Aug 2012
Assembled digital promotion plan for AFI Life Achievement Award Show, contributing to
double-digit increases in website trafc and more than 139,000 Facebook impressions
Crafted a SEO linking guide to optimize web content and press releases for search engines
Managed video assets in Alias database and written content on social platforms and website
Researched Pinterest platform and created guide for future use of TV Lands boards
UGA Ofce of Sustainability Jan 2012 March 2013
Communications and Outreach Intern Athens, GA
Improved external communication with news releases and weekly email updates
Developed strategic PR plan to increase awareness of the Ofce at UGA and in Athens
Used Expression Engine and Wordpress (CMS) to update and maintain website
Helped develop a new website, focusing specifcally on appearance and navigation
Campus and Community Involvement
Public Relations Student Society of America (PRSSA), Vice President, 2012-2013;
Member 2009-2013
P-APR certifed (entry-level public relations accreditation program), Fall 2012
Washington D.C. Agency Tour, Spring 2012
PRSSA Mentoring Committee, Member and Mentor to 5 underclassmen, 2011-2013
Honors/Awards
National Gold Key Award Recipient, 2013
PRSSA Member of the Year, 2012-2013
Presidential Scholar, Fall Semester 2011; Deans List, Fall and Spring Semester 2009-2013
Creative Consultants Junior Account Executive of the Year, 20102011
Skills
HTML, social media, SEO, email marketing, website management, strategic planning,
research and analytics, graphic design, writing and editing
Profcient with Apple and Microsoft platforms and productivity programs, including Excel
Experienced in Adobe CS (Photoshop, InDesign, Illustrator and Dreamweaver), Salesforce,
Radian6, HootSuite, ExactTarget and MailChimp
Education
Te University of Georgia, Grady College of Journalism Aug 2009 May 2013
A.B.J. Public Relations, summa cum laude Athens, GA
New Media Interdisciplinary Certifcate; Minors Anthropology and Communication Studies