Advertising agency Profile Advertising agencies create most advertisements and are the core of the advertis ing

industry. Some companies, however, have their own advertising departments wh ich function much like an agency. The development, production, and placement of a single ad can be a time-consuming process involving a large number of people w ith a variety of business and creative skills. Advertising agencies not only cre ate the advertisements but also pay for the cost of placing the ad in a newspape r or magazine or on television or radio. A large advertising agency or departmen t may employ hundreds or thousands of people, including advertising and marketin g specialists, designers, writers known as copywriters, artists, economists, psy chologists, researchers, media analysts, product testers, librarians, accountant s and bookkeepers, and mathematicians. As Per the Media 2nd year 2nd semester assignment of Advertising I have presente d below the Profile of one of the advertising agency of Nepal. Profile: Multinational Advertising Agency Introduction: Commenced in 2058 BS, Multinational Advertising has been is the slow and steady professional communication management in Nepal. With a list of clients, Multinat ional Advertising has been effectively providing communication solutions as mark eting support to various brands and services. Multinational Advertising agency h as also done its share in providing communication support to a good number of so cial marketing product campaigns either directly or in association with strategi c partners. The agency was established from a private sector. The mission of the agency is d ived into two parts Making and Presenting. Either company makes the ad by themse lves from the very first phase of concept development or simply the company take s the responsibility of only presenting the already prepared advertise. It also plays a mid role between the clients and media. Located in putalisadak Multinational Advertising agencies make money in a variet y of ways. The agency buys time for an ad on the radio or on television or in a newspaper or magazine. Agencies also charge clients for the cost of producing th e ads. Increasingly, agency now is charging clients a straight monthly or hourly fee for all of their services or is combining a fee with some kind of commissio n. Agencies have turned to this approach because clients are asking them to addr ess a range of marketing issues rather than just producing ads. The fee arrangem ent pays for the time devoted to these larger marketing issues. Team/Infrastructure: The agency is divided into a number of departments, such as account service, res earch, media planning and buying, the creative department, and production and mo st of all head. Multinational advertising agency currently has 13-14 employees. They are further sub-divided into these departments: Managing director.. 1 Accounting department..1 Marketing Department....1 Research Department.1

Editors...2 Creative department2 Production department2 Reception and Office Clerk2

The agency assigns an account executive to act as link between it and the client . The account executive manages all of the services conducted on behalf of the c lient and coordinates the team assigned to the client's business. The account ex ecutive directs the preparation of the advertising strategy, which includes deci ding how and to whom the product or service will be presented. The account execu tive also assigns priorities, oversees the budget, reviews and approves all reco mmendations before they are taken to the client, and makes sure that the agency meets all deadlines. Clients: The agency has been running since long a time and the clients number has been flu ctuating a lot. Currently two types of clients are presently linked with the age ncy. They are: Government Sector: Education Ministry Home Ministry

Private sector: Ayur Herbal Products Kurkure Lays Vacancy announcement Shehenag Hussain boutique

These are the current clients of the agency. The agency having got any kind of r ecognition or awards till now but the company is proud of its work. Some of the famous Advertisement of this agency is Ayur Herbal Shampo Advertisement. Shehenag hussain Boutique.

Source: Mr. Robin Shrestha Owner of the agency. Mr. Ram Sagar Thapa Marketting Department. Phone No. 9803144868