Press Release Embargo: 1pm 3 August 2012

Tennents Launches MAP Year for Young Scots

New Apprentice Programme for Best and Brightest in Hospitality Business
Young Scots between the age of 16 and 24 working across Scotlands pubs, hotels and restaurants are being given the chance to take a MAP Year to enhance their career prospects , courtesy of Scotlands per-eminent brewer, Tennent Caledonian. The new MAP initiative - a Modern Apprentice Plus programme that will nurture and fast track 25 of the hospitality industrys brightest and most ambitious young Scots each year was unveiled today (Friday 3 August) as part of the brewers ongoing investment in raising the bar across the on-trade in Scotland. MP for Glasgow Central Anas Sarwar was in attendance at the companys Wellpark brewery to officially launch the MAP programme alongside Tennent Caledonian Commercial Managing Director Steve Annand and C&C Group Corporate Affairs Director Paul Bartlett. Funded and managed by Tennent Caledonian with support from Skills Development Scotland, applications for the prestigious new initiative are open from today, for young Scots already working in the industry. Starting in September this year, the MAP will offer candidates an exceptional year of training excellence, building on the Scottish Governments standard Modern Apprenticeship framework with an enhanced programme of specialist courses, intensive work experience and senior-level mentorship. Tennent Caledonian has designed the programme to give apprentices the skills, insight and experience that they believe are the keys to success for the future of the highly competitive hospitality industry delivered through courses but also, for the first time, through direct mentorship from industry experts, including the Tennents team behind Scotlands most successful alcohol brands. The programme will be run across 27 days and will offer the core range of SVQ courses included in standard Modern Apprenticeship training, covering Hospitality, Food Hygiene, Health & Safety, Customer Service and Licensing. However it is the MAPs unique range of specialist courses and prestigious opportunities that set it apart in the industry:

Enhanced course options: the chance to really specialise with top-level training courses such as Beer & Cellar Management, Licence Retail Operations, Professional Bartenders City & Guilds, Wines & Spirits Educational Trust Intermediate Wine, Award in Professional Cookery

Intense work experience and mentorship: the chance to work closely and regularly with some of the best people working at senior level in the drinks and hospitality industry today, both within Tennent Caledonian and with a range of their partner businesses. A new opportunity that will equip apprentices with broad skills, expertise and best practise.

Trade visits: as well as seeing behind the scenes at the brewery, broad industry insight will be offered through visits to see production first hand at whisky distilleries, cider mills and vineyards.

Rigorous testing and assessment: a new final exam and close continual assessment to push candidates to get the very best from their MAP year. There will also be recognition for one MAP apprentice of the year at the end of the year.

The new initiative will be managed from the Tennents Training Academy, the centre of training excellence established at Wellpark Brewery in 2010 which was applauded by First Minister Alex Salmond during a tour of the facilities earlier this year. MP for Glasgow Central Anas Sarwar commended the new MAP programme and the benefits it will bring to young people in the industry across Scotland. Im very pleased to be at Wellpark today to launch the new Modern Apprentice Plus programme, which is a good example of one a Scottish business pioneering within their industry and delivering world class ideas and opportunities. As we all know, jobs and training are an increasing challenge for many young people, and so it is extremely promising to see Tennent Caledonians commitment to this initiative which will nurture 25 talented young people and provide them with an important boost in their career within the hospitality sector. Not only will this bring great individual reward for each of the apprentices who are lucky enough to take part, but the MAP programme sees Tennents making an important investment into their industry and the future vitality and success of pubs, bars and many other outlets around the country, as these enhanced skills filter through over the years. Steve Annand, Commercial Managing Director of Tennent Caledonian commented: The launch of the new Modern Apprentice Plus Programme is an exciting next step for our business in terms of our

ongoing investment in and commitment to building a vibrant and strong hospitality industry for Scotland in the future. Our industry is already packed with talented young people and the MAP will recognise the very best and give them a fantastic boost for their careers, whatever area of our business they hope to succeed in. We are also very excited that Tennent Caledonian will be taking an active role in the mentorship programme, and Im hopeful that the activities we have planned will give invaluable insight into how the beer business works at every level. The MAP programme has been designed to offer the very best opportunity for young people in our business, so we are now looking for the best candidates to take part and would urge anyone with enthusiasm, drive and a passion for our industry to get their applications in. John Gilligan (59), Sales Managing Director of Tennent Caledonia has worked his way up the Scottish drinks industy over the years. But he spent the first decade of his career working as a joiner and credits his success today to an early opportunity to take up a position as a joiner's apprentice. John commented: 'Completing my apprenticeship was without question, the best thing I've ever done. It brought discipline into my life, gave me confidence and the belief that I could always work and make a living for my family. First-hand experience of working alongside people with real skill and drive brought out the best in me and I think that can be true for whatever career you choose. We're looking forward to welcoming the first batch of Tennent's Apprentices to Wellpark in September and I will have a special interest in helping to nurture their skill and ambition throughout their MAP year.' Applications are now being invited for the programme at www.tennentstrainingacademy.com. The course will start in September and an awards event, recognising one outstanding MAP candidate in the first year, will also be included in the programme.

For further information on Tennent Caledonian and the Modern Apprenticeship Plus programme please contact Burt Greener Communications / 0131 220 0003, Kathryn Dunlop Kathryn@burtgreener.co.uk Gina Edwards / Gina@burtgreener.co.uk

Notes to editors

Tennent Caledonian The Tennents business has been brewing since 1740 at the historic Wellpark Brewery in the east end of Glasgow built by H&R Tennent and today the oldest running commercial concern in Glasgow Founded in 1885, Tennents Lager is known as an industry pioneer, recognised as being the first commercial lager to be produced to scale in Scotland (and one of the first in the UK) and at the forefront of introducing canned and draught lager to the UK The brand is renowned for its iconic Red T logo and for its innovative marketing campaigns, including some of Scotlands most memorable and entertaining advertising In November 2010 the business opened its Tennents Training Academy on-site at Wellpark. This state-of-the-art facility provides high quality industry training that is accessible for the entire industry not just for Tennents customers In October 2011, Tennent Caledonian launched a major new beer brand for Scotland Caledonia Best made with 100 per cent Scottish barley In March 2012 Scotlands First Minister the Right Honourable Alex Salmond MSP opened a new 4 million bottling line at Wellpark Brewery In April 2012 Tennent Caledonian launched a new premium export lager for the Scottish market: Tennents Original Export brewed in Glasgow using the finest natural ingredients. In July 2012 Tennent Caledonian was awarded a series of gold, silver and bronze medals at two of the toughest global beer quality challenges: the Monde Selection in Belgium and the International Beer Challenge. Three of the businesss new brands fared well in the competitions, with five medals awarded for Tennents Original Export (UK market), and Tennents Scotch Ale / Tennents Extra (Italian market). This summer three of Tennent Caledonians flagship products will be part of a unique Scotland House showcase for the 2012 Olympic Games. As the eyes of the world turn to London, Tennents Lager, Caledonia Best and Tennents Original Export will be amongst the very finest food and drink on offer in the city over the coming days. The Scotland House initiative is hosted by the Scottish Government with partners including Scotland Food & Drink.