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2.Creating Shared Value 創造共享價值
2.Creating Shared Value 創造共享價值
2.Creating Shared Value 創造共享價值
Shared
Value
1 January 2011
UnileverWal-Mart
shared
value
McKinsey Award
FSGHarvard's
Kennedy School of Government
2 January 2011
GoogleIBM
externality
10
20
300
January 2011 3
Milton Friedman
organic
growth
4 January 2011
vs.
Strategy
2006
January 2011 5
IBM
Wells Fargo
Ecomagination
2009180
150
WaterHealth International
Acumen FundWorld
Bank
Dow Chemical
Revolution Foods
C.K. Prahalad
15
Waste
Concern
R.A. Mashelkar
Innovation's Holy
www.icic.org
6 January 2011
Vodafone
M-PESA
GDP11
Thomson Reuters
2009
60
vs.
microfinance
January 2011 7
2016
1.75
vs.
Coca-Cola
2004 9
2012 20 Dow
Chemical
Jain Irrigation
41
8 January 2011
iTunesKindleGoogle
Google Scholar
Nespresso
2000 30
Nespresso
Hindustan Unilever
45,000
15
Project Shakti
January 2011 9
15
200220082.5
2.71
phase-in period
TechnoServe
Root
10 January 2011
Capital
Olam International
25
17,000
95
clusters
2000
282
precompetitive issues
140
January 2011 11
Surat
12 January 2011
Nespresso
Rainforest Alliance
Yara
Yara
Yara
Yara
35
Yara
January 2011 13
Research Triangle
Urbi
rent-to-own
Yara
14 January 2011
positive
feedback loop
vs.
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January 2011 15
2.5
16 January 2011
January 2011 17