One-day connected forum and workshops

14 - 15 November 2012, Melbourne

Smart Social Recruitment

@enterprisecomm

Hashtag: #rightalent

http://tinyurl.com/socialapac

CONNECTED FORUM
Wednesday, 14th November 2012

POST FORUM WORKSHOPS

(Separately bookable)

Thursday, 15th November 2012

LinkedIn

WORKSHOP A
Optus Randstad GM Holden Ltd Ashurst Holding Redlich Ellis Jones Newcomers Network and Global Mobility Network International Human Resources Management Network Hudson Sourcing in your sleep Leveraging LinkedIn to drive your direct sourcing strategy
Facilitated by: Travis Burge, Product Consultant-Hiring Solutions, LinkedIn Rebecca Craig, Product Consultant-Hiring Solutions, LinkedIn

WORKSHOP B
Social Recruitment - engage with confidence
Practical planning of your social recruitment approach: local case studies with measured results
Facilitated by: Kate Crawshaw, Director, Engagement, Ellis Jones

Supported by

Researched by

committed to HR news, opinion and analysis

Interactive Forum Wednesday, 14 November 2012

Technological advancement, a changing employee landscape and the exponential growth in social media has had a huge influence on the recruitment industry. Social media not only offers a viable and cost-effective way to interact quickly with an unlimited number of candidates but it also presents an opportunity to tap into the passive talent community and source candidates with specific skill sets. The main hurdle for businesses to start using social media recruitment is simply the lack of knowledge: how can social media be used effectively to recruit? What are the steps to take and measurements to put in place to make it a success? Hesitancy and lack of support from senior management is also a major challenge that recruitment professionals must overcome. This forum brings together practitioners, thought leaders and educators for an interactive discussion on these issues. Delegates will have the opportunity to hear practical case studies about how other organisations have approached these topical issues. You will explore the following challenges: Unleashing the opportunities of social collaboration platforms and recruitment Integrating social media with traditional recruitment strategies Attracting and retaining the talent with the right skills set Building an online community of talent through successful employer branding Being aware of the legal implications of social recruiting

8:30 9:00

Registration and refreshments Chairpersons opening remarks

12:45

Business Networking lunch

Sue Ellson, Founder and Director of Newcomers Network and the Global Mobility Network; Convenor of the Australian Human Resources Institute International Human Resources Management Network Victoria

1:45

Building a business case for social recruitment: looking at the numbers - An Interactive Panel Discussion Business case to gain key stakeholder buy-in and raising the importance of social media Can the benefits of social media recruitment be captured? How can tangible ROI of social media recruitment be demonstrated? Monitoring and measuring the outcome of social media recruitment

9:15

Using social media, networks and web 2.0 technologies in recruitment strategies - Interactive discussion session Hear a case study introduction from the facilitator, and participate in the discussion to gain a better understanding of the topic. The evolution in the recruitment model and how that impacts your talent acquisition strategy Building a talent model that goes beyond the active job seeker pool and accessing passive talent communities Building a workable and affordable social media strategy

Panellists: Kate Crawshaw, Director, Engagement, Ellis Jones, Suzanne Chadwick, Onsite Resourcing Team Manager Victoria Hudson Kelly Segat, Head of Talent Acquisition, Optus Facilitated by: Sue Ellson, Founder and Director of Newcomers Network and the Global Mobility Network; Convenor of the Australian Human Resources Institute International Human Resources Management Network Victoria
2:30 Understanding and examining the legal implications of social media recruitment Addressing the potential pitfalls and legal issues of using social media Accessing candidate information and the conflicts associated with this Addressing the potential pitfalls and legal issues of using social media Accessing candidate information and the conflicts associated with this

Kelly Segat, Head of Talent Acquisition, Optus

10:00 Building an online community of talent through social media Incorporating social media into the recruitment process Expectations from candidates for an online presence Social recruiting done right: engaging potential employees with the brand Obtaining candidates with specialised skill set through social media recruitment

Steve Shepherd, Group Director, Randstad

10:45 Morning refreshments and networking

Charles Power, Partner, Accredited Specialist Workplace Relations, Holding Redlich

11:15 Integrating social media with traditional recruitment strategies: A Holden case study Examining the business needs for recruitment: how can social media assist? Establishing clear objectives and governance for social media recruitment Engaging and building relationships for greater success Maintaining a consistent brand image during social recruitment 3:15 3:45 Afternoon refreshments and networking Connecting talent to opportunity at a massive scale: LinkedIn tips and tricks As of August 2, 2012, LinkedIn operates the worlds largest professional network on the Internet with more than 175 million members in over 200 countries and territories. This explosion of growth has transformed the way organizations globally find talent, but also the way millions of professionals consume relevant news updates. In this session Travis Burge, Strategic Product Consultant at LinkedIn will share with participants a number of tips, tricks, and tweaks on getting the most from your LinkedIn usage both on your personal Linkedin.com profile, through Groups, Answers and Apps and also via the Recruiter platform for Direct Sourcing.

Ingrid Harvey, Talent Acquisition Manager, GM Holden Ltd

12:00 Strategic management of social media channels: an Ashurst case study Identifying suitable social platforms to reach the target audiences Effectively integrating social media channels: with a focus on LinkedIn, Facebook , Twitter, YouTube Strategies to manage social media content 4.20

Travis Burge, Strategic Recruitment Product Consultant, LinkedIn

Chairpersons closing remarks and end of connected forum

Kelly OShaughnessy, Social Media Strategist, Ashurst

Post-forum workshops Thursday, 15th November 2012

(Separately bookable)

Leveraging LinkedIn to drive your direct sourcing strategy

Registration and refreshments: 8.30 am Workshop time: 9.00am - 12.00 pm Facilitated by: Travis Burge, Product Consultant-Hiring Solutions, LinkedIn Rebecca Craig, Product Consultant-Hiring Solutions, LinkedIn

About the workshop:

In this workshop participants will learn about LinkedIns ecosystem and how organizations globally are shifting to a direct sourcing strategy to reduce their dependency on Agencies and reduce both time to fill and cost per hire. With a strong focus on the data driven insights, Travis and Rebecca will discuss tangible strategies to find the worlds best passive talent via Direct Sourcing Strategies, Build deep Talent Pipelines and develop a World Class Employer Brand.

About the workshop leader:

Travis Burge As a Strategic Recruitment Product Consultant Travis provides expert consultancy to LinkedIns largest global clients looking to transform their recruitment outcomes. Travis leads client engagements and drives customer success through both process and technical consulting, partnering with Global Talent Acquisition Leaders to ensure their teams of sourcing specialists and recruiters have the required competencies and mindset to fully leverage LinkedIn. With a strong background in human capital analytics & workforce planning, Travis focuses on data driven insights to guide client organizations to shift their Recruitment Function toward adopting more cost effective, social media strategies. Prior to working at LinkedIn Travis held various HR Technology roles and has deep experience in Strategic Workforce Planning and Human Capital Analytics. In 2007/08 Travis was seconded to Nokia in Finland and led global implementation of Human Capital Analytics, to enable Nokias Global HR team to make more in the moment data driven Human Capital decisions.

Pre-forum workshops: Wednesday, 26 August 2011

Rebecca Craig Rebeccas role as a Product Consultant within LinkedIns Hiring Solutions business is to partner with clients to help drive success through technology automation, customer education and process consulting. Working closely with our ANZ Enterprise clients, Rebecca is responsible for providing high level thinking around strategic sourcing to increase quality of hire, reduce cost per hire and increase a businesses ability to pipeline the best talent in the market. The product consulting team provides services which include in-depth education on LinkedIn products, strategic advice on recruitment processes, product roll-out and adoption, system implementations, and talent-based insights fueled by the LinkedIn platform. Prior to working at LinkedIn Rebecca worked as a Consultant at Korn/Ferry Futurestep where she provided a strategic talent acquisitive approach to assisting leading organizations in their strategy for attracting, retaining and developing key talent in their respective industry. In this capacity she was responsible for partnering and driving conversations around strategic sourcing to support predictive hiring as well as assessment for selection and development in alignment with workforce and succession planning. Prior to Futurestep, Rebecca was the Head Facilitator and Internal Resourcing Lead at Australia's largest provider of study skills programs.

Practical planning of your social recruitment approach: local case studies with measured results
Registration: 12.30pm Workshop time: 1.00pm - 4.00pm Facilitated by: Kate Crawshaw, Director, Engagement, Ellis Jones

About the workshop:

Leveraging social media not only delivers quality candidates at a fraction of the cost, it ensures you communicate your employer brand in the places most Australians are meeting. Well executed social recruiting strategies also support staff engagement and retention strategies and provide rich, recurring data to improve business models. Whilst social media is absolutely the best thing that ever happened to recruitment, being a successful social recruiter requires a new approach and a different skill set.At both the enterprise and team levels, this workshop will give you the knowledge, expertise and tools to make confident decisions and achieve your recruitment objectives. You will work through relevant Australian case studies, examining companies that make social recruitment effective, unpack the technology and learn the strategy and tactics. Importantly, youll avoid the common mistakes and achieve early success. Following this workshop, you will understand: The concept of social recruiting and its trends How companies put social recruitment into practice How to augment your existing recruitment and employer brand activity with social media The key elements of a social recruiting strategy The key sites and cloud tools to aid social recruitment Techniques to make social recruitment a success How to leverage existing employee and industry social and business networks

About the workshop leader:

Kate Crawshaw is a social media strategist with over 10 years business experience in social media and online communication strategy within recruitment and HR teams. She is passionate about helping people feel engaged, creative and connected to their community and workplace. Kates experience gained in Australia and Europe extends to global benchmark projects in knowledge management, digital communications and social media engagement. She currently leads Ellis Jones online engagement practice of Australian marketing agency, Ellis Jones, an integrated marketing and communication strategist working with private and public companies, governments and non-profit organizations.

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Smart Social Recruitment

14 - 15 november 2012, Melbourne
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