S.No.

Mobile store 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22

Time Zone usman road

Timings

Age

Sex Handset

Motive of visit

10:00 AM- 1:30 PM

2:00 PM- 5:00 PM

5:00 PM - 7 PM

10:30 11:15 11:30 11:42 11:50 12:10 13:00 13:15 13:18 13:25 14:50 15:10 15:25 15:30 15:40 16:20 17:05 17:25 18:10 18:15 18:35 18:45

52 34 29 25 35 25 38 27 42 61 28 46 23 37 37 45 40 26 31 22 49 29

M M M M M M M M M M M M M F M M M F F M M M

yes

yes

yes yes yes yes yes

yes yes yes yes yes

Activations

Motive of visit Recharge

Others

Customer Brand Specific Handset Operator Nokia Airtel Tata Vodafone Airtel Tata Tata Airtel

Set repair sony set service Charger purchase Mobile pouch Tata Indicom

Nokia Nokia Nokia Nokia Nokia Nokia Nokia Sony Nokia Nokia Nokia Sony Nokia Nokia Nokia

Airtel Airtel Airtel Aircel

Airtel Airtel Aircel Airtel Bsnl Airtel Airtel Vodafone Airtel

Tata docomo Vodafone top-up Mem card SD

Actual Purchase

Area

Other services at home Airtel,Bsnl Tata,Reliance,Bsnl Airtel Vodafone,Tata,Idea Airtel,Aircel Tata,Aircel Tata,Airtel Airtel Airtel Airtel,Bsnl Airtel,Reliance Airtel,Tata,Aircel Aircel,Bsnl Bsnl,reliance

Nokia Sony

Nokia Nokia,Samsung Nokia Nokia Sony

Nokia Nokia Sony Sony Nokia Nokia Nokia Sony

T.Nagar Teynampet T.Nagar Kilpauk Kodambakkam T.Nagar Virugambakkam Velachery Adyar K.k.nagar Pallavaram Valsarvakkam T.Nagar T.Nagar Medavakkam Tambaram Anna nagar Ashok nagar Kodambakkam K.k.nagar Tambaram Adyar

Vodafone Airtel,Aircel Airtel,Bsnl Airtel Vodafone

Customer's Best Preferred Plan postpaid 50p/min Tata 1p/sec 75p/min airtel 20p/min vodaf. to vodaf. 50p/min airtel to airtel Tata 1p/sec 1p/sec 249 booster (lifetime val.) - 10p/min 50p/min airtel to airtel 10p/min airtel booster postpaid 50p/min 1p/sec 50p/min Bsnl rate cutter 30p/min booster Normal lifetime valid. 50p/min 1p/sec 50p/min outgoing 20p/min to vodafone

Monthly Expense 1500 400 700 300 1200 400 500 150 200 700 300 350 700 600 450 300 300 500

Demo Graphic Analysis TIME Time Zone Analysis Time Time Zone span(hrs) 10:00 Am - 1:30 PM 3.5 2:00 PM - 5:00 PM 3 5:00 PM - 7:00 PM 2 Total Mobile store 10 6 6 22

Time Zone Analysis Time span

10:00 Am - 1:30 PM 2:00 PM - 5:00 PM

27%

27%

Insights 1) 10-1.30 PM & After 5 PM zone contributing approximately 46% & 27% respectively in a day which shows , people tends to do shopping either while going to work or while returning home. After noon hours seems too be quite silent for business.

2) One can observe that customer density (customer/span) is max after 5 PM, so we can have promoters in retail outlets around this time zone. AGE Age Wise Segregation 20-35 36-50 > 50 12 8 2

Age Wise Segregation

20-35 9% 36-50 0%

36% 55%

Insights 1) The frequent visitors at the outlets seem to be the youth , hence any plan should be directed towards them & made catchy ( boosters/rate cutters/sms packs ) . 2)Roaming might play an important factor within age groups 30-45 as this is the main working class

2)Roaming might play an important factor within age groups 30-45 as this is the main working class

Business Size : operator Brands

Operator Business

Operator Business Airtel Vodafone Aircel Tata

19%

9 3 1 3

6%

19%

56%

PULSE RATE PREFERENCE RATE 1p/sec 10p/min(booster) 20p/min(booster) 50p/min 75p/min No. 5 2 2 7 1
75p/min 50p/min
20p/min(booster)

PULSE RATE PREFERENC

10p/min(booster) 1p/sec 0 1 2

Insights 1) The Nokia handset seems to be dominating in all spheres. Hence co-promo might turn out to be profitable i.e free sim cards/increased validity plans could be provided with purchase of nokia handsets. 2) Leading GSM provider is Airtel , we could thus pose to be their stiff competitors by matching thier rates & bringing in similar offers/deals. We should also ideally monitor thier progress & share in the telecom market Few More Insights

1. The customers feel that Tata Docomo has revolutionised prepaid services but poses a problem when it comes to service & signal network. This could be taken care of. 2. The general pulse rate preferred by customers is around 50 p/min & the new 1p/sec plan is soon catching up ! 3. Also the average monthly usage expense turns out to be around rs.500

1. The customers feel that Tata Docomo has revolutionised prepaid services but poses a problem when it comes to service & signal network. This could be taken care of. 2. The general pulse rate preferred by customers is around 50 p/min & the new 1p/sec plan is soon catching up ! 3. Also the average monthly usage expense turns out to be around rs.500

me Zone Analysis Time span(hrs)

2:00 PM - 5:00 PM 5:00 PM - 7:00 PM

46%

27%

& 27% respectively in a day ork or while returning home. usiness.

fter 5 PM, so we can have

Age Wise Segregation

36-50 0% > 50

55%

ny plan should be directed towards them ms packs ) .

45 as this is the main working class

45 as this is the main working class

Airtel
Vodafone

Aircel Tata

PULSE RATE PREFERENCE

No.

o-promo might turn out to be profitable chase of nokia handsets. 2) Leading rs by matching thier rates & bringing in share in the telecom market

ervices but poses a problem when it 2. The ew 1p/sec plan is soon catching up ! 500

ervices but poses a problem when it 2. The ew 1p/sec plan is soon catching up ! 500