UNIVERSITI KEBANGSAAN MALAYSIA

National University of Malaysia

GRADUATE SCHOOL OF BUSINESS (UKM GSB)

Proj ect 2 @5 %

ZCZB6523 : Commence Date Deadline Date : Lead Lecturer : Written assignment : Contact Number: E-mail :

Strategic Management 23rd June 2012 7th July 2012 (Hard & Soft Copy) Dr Steven Liew 1,000 words 012-9752555 lwchoy3@gmail.com

Learning Outcome (LO) Mapping Task LO1 Develop the ability to integrate the various functional disciplines in analyzing corporate policy and strategic issues or Develop the ability to critically examine business issues of corporations Stimulate students to take an integrated perspective in examining corporate level issues Ap Realize the skill to formulate and processes short & long term strategy well #1 Cognitive domain: Evaluation [High Order of Thinking Skills] Affective domain: Characterisati on Blooms Taxonomy

LO2 LO3

#2 #3

LO4

#4

Your Task: The Business Vision & Mission

1. Give three examples of an effective mission statement reflects the
anticipations of customers and reveals the utility that various products or services offer customers.

ZCZB6523 Strategic Management

UNIVERSITI KEBANGSAAN MALAYSIA

National University of Malaysia

GRADUATE SCHOOL OF BUSINESS (UKM GSB) 2. Evaluate critically the process of developing a mission statement of your
organization 3. King and Cleland recommend organizations carefully develop a written mission statement for six reasons. List and describe five of these reasons.
E XPECTED O UTCOME The objective of this assignment is to appraise individual students capabilities of analysing the issues faced in todays volatile strategic business environment

ZCZB6523 Strategic Management

ZCZB 6523 Strategic Management Grading Scheme (to be attached and placed behind assignment cover paper) DISCUSSION AREA MARKIN G WEIGHT AGE (%) Task 5 1 effective mission statement Not at all 2 effective mission statement Poor 3 effective mission statement Average 4 effective mission statement Good 5 effective mission statement Excellent F <40 D 40- 54 C 55- 69 B 70-79 A 80-100 Award

1) Give

three examples of an effective mission statement reflects the anticipations of customers and reveals the utility that various products or services offer customers.

1 2) Evaluate critically the 5

process of developing a mission statement of your organization

developing a mission statement

Not at all

developin ga mission statemen t

Poor

developi ng a mission stateme nt

Average

developin ga mission statemen t Good

developi ng a mission stateme nt

Excellent

3) King and Cleland recommend organizations carefully develop a written mission statement for six

1 Well documented mission

2 Well documente d mission

3 Well document ed

4 Well documente d mission

5 Well document ed

reasons. List and describe five of these reasons.

statement Not at all

statement Poor

mission statement Average

statement Good

mission statement Excellent

Total

15