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Stratergy Meaning and Definition
Stratergy Meaning and Definition
A strategy is a plan of action designed to achieve a specific goal. Strategy is all about gaining (or being prepared to gain) a position of advantage over adversaries or best exploiting emerging possibilities. As there is always an element of uncertainty about future, strategy is more about a set of options ("strategic choices") than a fixed plan. It derives from the Greek word strategia.
DEFINITION:
A general direction set for the company and its various components to achieve a desired state in the future. Strategy results from the detailed strategic planning process.
STRATERGIC MANAGEMENT:
Strategic management is a field that deals with the major intended and emergent initiatives taken by general managers on behalf of owners, involving utilization of resources, to enhance the performance of rms in their external environments. It entails specifying the organization's mission, vision and objectives, developing policies and plans, often in terms of projects and programs, which are designed to achieve these objectives, and then allocating resources to implement the policies and plans, projects and programs. A balanced scorecard is often used to evaluate the overall performance of the business and its progress towards objectives. Recent studies and leading management theorists have advocated that strategy needs to start with stakeholders expectations and use a modified balanced scorecard which includes all stakeholders.
Merger and acquisition strategies are the roadmap for the corporate development efforts of an organization. The strategies on merger and acquisition are devised to transform the strategic business plan of the organization to a list of target acquisition prospects. The merger and acquisition strategies offer a framework, which evaluates acquisition candidates and helps the organization to identify the suitable ones. Many big companies continuously look out for potential companies, preferably smaller ones, for mergers and acquisitions. Some companies may have their core cells, which concentrate on mergers and acquisitions. Merger and acquisition strategies are devised in accordance with the policy of the organization. Some may prefer to diversify or to expand in a specific field of business, while some others may wish to strengthen their research facilities etc.
business in, the skills and resources that you would require, the financial targets, and the risk amount etc.
first through organic means and second through theinorganic way. The inorganic way of growth is through acquisitions of those companies that makebusiness sense to TCS. The companies should add great value to TCS. Like for instance TCSacquisition of CMC is helping it taking a sharper look at the domestic IT business. Both thecompanies have synergies in the government sector, since both the companies are well known fordoing work for the government.TCS as part of its strategy to look at growth options has set up an internal team which will focus onlyon acquisition strategies .Below are some of the acquisitions of TCS in the recent past:
Feb 2006: Tata InfoTech (TIL) Limited was merged into TCS Limited. TIL was a softwareservices company like TCS with operations in the UK, U.S, and Australia among others. Themerger gave TCS a broader customer base and deeper penetration into key geographies. Theacquisition was touted as providing TCS more ability to provide full-service to customers inaffected markets.
March 2006: TCS, through its subsidiary,Diligenta, acquired a basis in part of UKs PearlGroup. Pearl is the 2nd largest player in the UKs life insurance and pension BPO industry,giving TCS a new stake in BPO work for the UK market.Right after Pearl, TCS picked up Comicron in Latin America to offer banking solutions in both IT and BPO services in that market, and now Spanish language capability. Experience gainedhere will again allow TCS to expand further into new markets with BPO offerings, especiallyin the rather large and under-addressed Spanish-speaking world. Oct. 31, 2006: Similar to the financial stakes made above, TCS again expanded its bankingproducts and consolidated its European operations after acquiring a 75% equity stake in itsSwitzerland-based partner, TKS-Teknosoft. TKS was the marketing agent for TCS in Europe. Here it is to be seen that TCS has acquired most of the companies following proper stratergies. The company made a thorough research in acquisitions of various companies. This acquisitions gave TCS a bigger market to takeover and a huge possibilities in various foreign markets for further bussiness.