TITLE OF THE PROJECT

A project report on Analysis of Market Share on the Basis of Market Survey at JHALDA ZONE for COCA COLA.

JUSTIFICATION OF THE PROJECT

We just mention that the very foundation of an enterprise is the project. Hence the success or failure of an enterprise largely depends upon the project. In simple words, a project is an idea or plan that is intended to be carried out. The dictionary meaning of a project is that it is scheme, design, a proposal of something intended or devised to be achieved. Now a project can be defined as a scientifically evolved work plan devised to achieve a specific objective within a specified period of time. Here, it is also important to mention that while projects can differ in their size, nature, objective, time duration and complexity, yet they partake of the following three basic attributes: i. ii. iii. A course of Action Specific objectives, and Define time perspective Every project has a starting point, an end point with specific objectives.

MARKET SHARE Market:

Traditionally, market refers to physical place where buyer and seller meet to buy or sell good. Describe a market as collection of buyers and seller who transact over a particular product. Types of market share: Resource Market: (Raw material market, labour market). Manufacture Market: (Consist of manufacture of goods and services). Intermediary Market: (Distributer, wholesaler and retailer).

Market Share Analysis:

Market share is the percentages of the total sale by company in completion with the competitor n the market for this purpose the company has to track its market share. Types of Market Share: Overall Market Share: It is the company sales expressed as a percentage of total market sales. Served Market Share: Served market share is the sales expressed as a percentage of total sales to its served market. Relative Market Share: Relative market share can be expressed as market share in relative to its largest competitors.

Overall Market Share = Customer Penetration X Customer Loyalty Customer Selective X Price Selectivity

Project Analysis of Market Share:

Customer Penetration:
Percentage of all customers who buy from the company

Customer Loyalty:
Purchase from the company by its customer expressed as a percentage of their total purchase from all supplier of the same product.

Customer Selective:
Size of the average customer purchase from the company expressed as a percentage of the size of the average customer purchase from an average company.

Price Selectivity:
Average price charged by the company expressed as a percentages of the average price charged by all companies.

Project Duration
Everything has a start and ending time, it means everything is done in time duration. Like this my institute provides me two months i.e.(60 days) to complete the project work successfully.

Objective of the Study

Determining the market share of coca cola in the area of Jhalda zone. Determining the possible of improvement in the market share. Giving suggestion for further improvement in the quality of the cold drinks of coca cola. From the collect data, obtaining the market share of coca cola and other brand in the last years. From a project a student can know about the organisations atmosphere.

SCOPE OF THE PROJECT

The report of a project study has a huge significant in various fields. So the project report which is prepared by me on coca cola these significant are act as the scope or functional areas of my project. So the important scopes of this project are listed below: The Marketer: The first and foremost scope of the report, it helps the marketer. The project report which is prepared by me on behalf of the coca cola will help him to make decision regarding the marketing of its product. The project report will act as the blueprint for his marketing plans and policies. Future Researchers: The project report will also help those future researchers. My project report may use as the secondary data for the future researchers who will survey in this field. They use these data to make their project effective one.

 Other Industry Researchers: My project will also help those future researchers who are belongs to other companies within the same industry also to the other industry. They may use this to analyze the competitiveness. They use this as a secondary data to find out there companys competitive advantage. Collecting feedback from different dealer about the quality of COCA COLA.

RESEARCH METHODOLOGY
Every project report is based on some of research work which has some objectives by applying different methods. If the method and approach is correct than the researcher becomes successful regarding the research.

SOURCES OF DATA COLLECTION

The data was collected from various people in Jhalda zone, their responses through questionnaire and personal interview about the total annual sales of different brands of cement.

SOURCES OF DATA
There are two sources of data, i.e. A) PRIMARY DATA. B) SECONDARY DATA.

A) PRIMARY DATA: Primary data is those data, which are collected from fields of inquire, this data is called primary data

Types of primary data:

OBRESVATION: - It is a tool or method of data collection to the researcher. It serves as a formulated research purpose and is systematically planned and record in mind and is subjected to check on validity. PERSONAL INTERVIEW DATA: - This is an important tool of collecting primary data. Under this method, the interviewer has a face to face or verbal interaction with the respondents and shoots out a series of question to them and records their reply. In this project, sources of primary data are the customers of the cement.

QUESTIONARIE: - In this method a questionnaire is sent to the person concerned with a request to answer and retain the same. It consists of number of question printed in a definite order on a form or set. While framing the questionnaire, researcher must keep in mind the speed, accuracy, purpose and nature of questions. B) SECONDARY DATA: SECONDARY data is those data, which are collected by someone else originally for their own purpose and will be the research for his study. In this project the sources of secondary data are the internet and some other books.

STATISTICAL TECHNIQUES
The researcher after collecting all the necessary data has applied different statistical techniques to analysis the data to understand the market share of coca cola the researcher has collected data regarding the total scale of past years of all the brands of cold drinks in JHALDA ZONE district. The techniques used by me are 1. Bar chart. 2. Pie chart.
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ALANTA BEGINNING
The statue of liberty was in process of construction in New York Harbour by many workers in 1886 but eight hundred miles away a great American symbol was about to be unveiled. John pemberton was among the list of people who changed history, a pharmacist. One simple after noon he was mixing up a fragrant caramel coloured liquid and when it was done he carried it few doors to Jacob pharmacy. Here he again combined the mixture with carbonated water and gave samples to customer to taste. This new drink was special. So he decided to put it on sale for five cents a glass. Frank Robinson, a pembertons book keeper named it coca- cola and wrote it out in his distinct scripe.From that day till today coca-cola is written in the same way. As year went by coca-cola began to grow and a century later it got the capacity to produce more than 10 billion gallon of the syrup. In 1888 pemberton died without knowing its success of the beverage that he created. In three year, 1888-1891, Atlanta business grows up to$ 2300.The first president of the company was Candler, was the first to bring real vision to the business.

INGREDIENT Carbonated water Sugar Caffeine Phosphoric acid Natural flavouring

A can of coke contains 39gm of carbohydrates, 50 gm of sodium,0 gm of Fat, and 150 calories.

REVENUE As per the annual report of 2005, the company had sold product in more than 200 countries. The report also reveals that more than 50 billion beverage serving of all types consumed worldwide daily. The latest figure in 2011.

VISION, MISSION & VALUE As we all know that the world is dynamic it keeps on changing. To continue to do business over the next ten years the company should also match itself with the changes. It must look understand the changes and move itself swiftly to prepare for what to come. The vision creates a long term destination for the business and it gives a Road Map for winning together with our bottling partners.

VISION The vision acts as a guide to the Road map and tells business what we need to do in order to achieve sustainable quality and growth. *People: It wants to create a place where people can be inspired to do their best. *Portfolio: Bring the world a portfolio of quality beverage brand that anticipate and satisfy people desire and need. *Partner: A winning network of customer and supplier, together they create enduring value. *Planet: Be a responsible citizen by helping in building and supporting sustainable communities. *profit: Maximizing long term return to share holder while being mindful of our overall responsibilities.
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MISSION The missions of coca-cola company are as follows: To refresh the world. To inspire moment of happiness and joy. To create value and make a difference.

VALUE The values how they behave in the world. The values of the company are as follows: Leadership: To have the courage to shape a better future.

Collaboration: Leverage collective genius.

Integrity: Be real.

Accountability: If it is to be, its up to me.

Passion: Committed in heart and mind.

Diversity: As inclusive as the brand.

Quality: what we do, we do

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Brand portfolio:Name Launched Discontinued Notes picture

Coca-cola

1886

The original version of coca-cola.

Caffeine-free coca-cola

1983

Cola-cola cherry

1985

The caffeine free version of cocacola. Was available in Canada starting IN 1996.Called cherry cocacola(cherry coke)in north America until 2006.zero-calorie variant(coca-cola cherry zero) also current available.

New coke/cocacola II

1985

2002

Still available in yap and America Samoa.

Coca-cola with lemon.

2001

2005

Still available in America Samoa, Austria,Belgium,Brazil,china, Taiwan,Norway,United kingdom,United states.singapur,spain,Switzerland, Germany,hong kong,ice land.
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Cocacola venilla

2002

2005

Still available in: Austia,Austalia,china,Germany, Hong kong, New zeland(600ml only)Malyasia,Sweden and Russia. was called vanilla coca-cola(vanilla coke)during initial u.s It was reintroduced in June 2007 by popular demand.

2007 Colacola c2 2003 2007

Was only available in Japan, Canada and the united states

Cocacola with line Cocacola zero.

2005

Available in Belgium,natherlands,Singapore, Canada,the united kingdom,and the united states.

2005

Cocacola M5

2005

Only available in federation of bosnia and Herzegovina,germany,Italy,spain, Maxico and Brazil.

Cocacola

2006

Middle Was replaced by vanilla coke in june 2007 of 2007

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BOARD OF DIRECTORS
INDIA ADVISORY BOARD (IAB) Coca-cola India has set up India Advisory Board to guide the company on various issues including future strategies, corporate corporate citizenship, and corporate governance. Mr.Naresh Chandra (chairman): Former Ambassador of India to us during the trying times of comprehensive Test ban Treaty, dealing with the nuclear tests. Recently, he headed the Government of India committee on corporate governor of Gujarat, senior advisor to the Prime minister. In 1990 he in the Indian civil service.

General V.P. malik (Retd): General Mallik is the former chief of Indian Army, a force of over 1.1 million people. He Oversaw intensified anti-terrorist operations In Jammu and Kashmir and North East India. He was awarded the Ate Vishista seva Medal, The highest national award for distinguished Gen. V.P. Malik (retired), chairman Services in India in 1996 Of coca-cola Indias advisory council.

Mr. Deepak Parikh: Chairman & managing director, HDFC, members,

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for Environment & sustainability (ACES) along with other ACES

Indias largest housing finance Company officials With a balance sheet size of US $6.1 billion. Rain Parikhs vision is to make HDFC the GE school, Capital of India. In recent years he has been The unofficial crisis consultant to the

School authorities & coca-cola

Dedicating a community project of

water system at Rajpal DAV Public

Dayanand vihar, New Delhi.

Government of India. He has been member On the malhotra committee on Insurance Reforms, Narasimham committee on banking Reform, Infrastructure task force of the Prime Ministers office, chalked out the rescue plan for UTI and were involved in resolving contentious issues on telecom licensing.

Mr .S M Data: Eminent Management professional, Mr. Datta was formerly Chairman of unllever in India (1990-1996).He has participatet committees of the Government of India in area of Science and Technology, and Food Processing.Corrently, Mr.Datta is chairman of Castrol India Limited, Phillips India Limited & Tata TD Waterhouse Company Private Limited.

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Mr. N K Singh: IS a retired IAS Officer and held several important positions in the Central and Stat Government, including that of Additional Secretary Economic affairs, Revenue Secretary, Expenditure Secretary to the prime Minister as his main Economic Advisor and Memberplanning Commissioning charge of overall macro-economic policies, medium term economic strategy and infrastructure.

Mr. Sunil Munjal: Managing Director, Hero Group, head the worlds largest manufacturer of two wheelers.He is head of Confederation of India Industrial Economic Affairs Committee, and represents the business viewpoint as member of several committees of the Government of India Mr. Amjad Ali Khan: Eminent Musician. Hailed as One of 20th century greaters of the Sarod: Song lines World Music Manager, UK 2003.He is a recipient of the padma vibhusan (highest civilian award), UNICEFs National Ambassadorship, The Crystal Awards by the World Economic Forum, UNESCOs Award.

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Major contribution of coca cola to India 1) A HEALTHY GROWTH TO THE INDIAN ECONOMY
The company has made significant investment to build and continually expand its business in the country, including new production facility, waste water treatment plants, and distribution channel. Coca-cola India is one of the top international investor; it had invested more than I billion US $ in India in the first decade and it further pledged another 100 million US $in 2003 for its operation.

2) CREATING ENORMOUS JOB OPPORTUNITY

As coca cola produced in India, the business system of the company directly employs 6000 people, and approximately 125000 people were indirectly related with the industry through its vast procurement, supply and system. The India operations comprise of 50 bottling operations, 25 owned by the company, with another 25 being owned by franchises. Apart from this 21 contract packers manufacture a range of product for the company. On the distribution front 10-tonne trucks open buy three wheeler that can carry the narrow alleyways of India cities-constantly keep our brands available in every corner of the country

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1) Do you know about cold-drinks? YES 100 NO 00

Yes No

Figure- 1

INTERPRETATION:According to the survey report the 100% of people are known about the coca cola and there is not anyone who does not about the coca-cola among the 100 people of survey.

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2) DO YOU KNOW ABOUT COCO COLA PRODUCT?

YES 100

NO 00

YES NO

Figure - 2

INTERPRETATION:-

The 100 people of the surveying, 100peoples are known about the coca-colas product. The people of the Jhalda are very aware about the coca-colas product. There is not any one found in 100 people who are does not know about the cocacolas product
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3) HOW MANY COCO COLA PRODUCT DO YOU KNOW?

MAAZA 100

SPRITE 100

THUMPS UP DIET COKE 100 30

COCOCOLA 100

120 100 80 60 40

20
0 MAAZA SPRITE THUMPS UP DIET COKE

Figure-3 INTERPRETATION:Among the 100 peoples, 100 people are know about maaza, 100 peoples are also know sprite, 100 peoples are know about thumps up,30 people are know about diet cock,100 peoples are know coca cola .
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4) FROM WHICH SOURCE YOU GET THE INFORMATION OF COCA COLA?

SHOP DISPLAY T.V ADVERTISEMENT 23 56

BANNER FRIENDS 7 14

SHOP DISPLAY
T.V ADVERTISEMENT BANNER FRIENDS

Figure-4

INTERPRETATION:In the 100 people, 23% of people are known by the shop display, 56% of people to the T.V advertisement, 7% of people banner &14% to the friends. There is maximum people are say the TV.
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5) IF YOU KNOW, WHAT NUMBER OF COCA-COLA PRODUCT YOU BUY IN A MONTH IN AVARAGE?

0-10 38

11-20 28

21-30 25

31-40 8

41-50 1

50+ 0

40
35 30 25 20 15 10 5 0 0 to 10 11 to 20 21 to 30 31 to 40 41 to 50 50+

Figure -5

INTERPRETATION:According to the market survey ,in 0-10 number of product of coca-cola 38 people buy in a month in a average,11-20 are 28,21-30 are 25, 31-40 are 8; 41-50 are 1 and 50+ is 0.
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6) IS COCA COLA FREQUENTLY AVAILABLE IN THE MARKET?

YES 90

NO 10

YES NO

Figure-6

INTERPRETATION:Among the 100 responded, 90% of people are says that the coca-colas product are available in the market &10% of it not available.

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7) IF YOU BUY COLD-DRINKS, HOW MANY BOTTLES YOU WILL BUY COCA COLA PRODUCT IN A MONTH?

0-10 42

11-20 31

21-30 23

31-40 4

41-50 0

ABOVE 50 0

40 35 30 25 20 15

10
5 0 0 to 10 11 to 20 21 to 30 31 to 40 41 to 50 50+

Figure-7

INTERPRETATION:Among the 100 people, 0-10 cold drinks buy 42 people, 11-20 are 31 people, 21-30 cold drinks buy in a month 23 people, and 31-40 are 4 people.41-50 are 0 and 50+ also 0.

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8) HOW MANY BOTTLES OF OTHERS COMPANY DO YOU BUY?

0-10 55

11-20 32

21-30 13

31-40 0

41-50 0

ABOVE 50 0

60 50 40 30 20 10 0 0 to 10 11 to 20 21-30 31-40 41-50 above 50

Figure-8

INTERPRETATION:Among the 100 people, 0-10 bottles are buying 55 people, 11-20 are 32, 21-30 are 13, and 31-40 are41-50 are 0 and above 50+ are 0.

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9) HAVE YOU RECOMMENDED OTHERS REGARDING COCA-COLA?

YES 84

NO 16

YES NO

Figure-9

INTERPRETATION:Among the 100 people, according to the survey the maximum people are saying ,they recommended the companys product .In this survey report are say that 84 people are say yes and 16 is say no.

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10) IF NO, THEN HAVE YOU RECOMMENDED ABOUT OTHER COMPANYS COLD-DRINKS?

YES 10

NO 6

YES NO

Figure-10

INTERPRETATION:Out of 16 people,10 people say yes I recommended to other companies and 6 peoples say they are not interested to give any recommendation to others people of any companies.
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11) OUT OF 100COLD DRINKS BOTTLES, HOW MANY YOU WILL RECOMMEND COCA COLA?

0-10 4

11-20 21-30 31-40 41-50 51-60 61-70 71-80 81-90 90+ 12 16 6 2 15 15 12 11 7

16
14

12
10 8 6 4 2 0 0 to 10 11 to 20 21 to30 31 to 40 41 to 50 51 to 60 61 to 70 71 to 81to 90 80 90 +

Figure-11

INTERPRETATION:The customers are recommended out of 100 bottles, maximum people are recommended to buy, which is 21-30 people.
0 to 10 cold drink recommended 4 people, 11 to 20 are 12, 21 to 30 are 16, 31 to 40 are 6, 41 to 50 are 2, 51 to 60 are 15, 61 to 70 are 15, 71 to 80 are 12, 81 to 90 are 11 and 90+ is 0.

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12) WHAT ARE GOOD ATTRIBUTES OF COCA COLA?

PRICE 17

TASTE 49

AVAILABLE 24

PACKAGE 5

50 45 40 35 30 25 20 15 10 5 0 PRICE TASTE AVAILABLE PACKAGE

Figure-12

INTERPRETATION:Out of 100 peoples, 17 peoples like price, 49 peoples are say taste is good, 24 peoples are says availability is the coca colas good attributes and 5 peoples are say packaging.

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13) WHAT ARE THE DRAW BACKS?

PACKAGE 42%

TASTE 17%

AVAILABLE 12%

PRICE 29%

PACKAGE TASTE AVAILABLE PRICE

Figure-13

INTERPRETATION:In this diagram it shows that in coca-cola customer prefer 42% on packaging, 17% on taste, 12% on available and 29% on the price of coca-cola.

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GENERAL FINDINGS

1. A major number of people are known about coca cola:According to me, as I find that in the 100 peoples survey project, the major numbers of people are known about the coca-cola and it all segments of people are known about the coca-cola, its a strong point of the company to extent the market share.

2. Products:Thumbs up, maaza, sprite, & coca cola major number of people know but diet cock & coca colas minarel water kenley small number of people known. Because of the lake of promotion and the advertisements.

3. Advertisement:The major number of people is getting the information about Coca Cola Company from TV advertisement. Some cases of the people are getting information to the banner and the shops.

4. Availability: Peoples are getting available product of coca cola available in the market.Accoding to the survey report out of 100 people the major number of people are getting available the cocacolas maximum product of the company.

5. Recommendation:People are very much recommended towards the company of coca cola. The maximum number of people is in the survey, they are recommended to the other people of his/her friends, relative and nebours etc.Some people recommended to the others company,some people are not interested to give any recommendation to any company.

6. Awareness:- People are very much aware about the coca cola company. I find the
awareness of the company is high in the socity.People are aware to the company as when company is launch new products and the product details of the company.
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7. Competitors: There is only one competitor in the market. This company get the maximum number of market share .

8. Draw backs:This companys draw backs is ,major number of people are say the package of that companys product are not good and some people are say that price is high of some particular product.

9. Good attributes: The company have a good things which is taste and after this taste and the price.

10. Average purchase:In average of month, maximum peoples buy minimum quantity of bottles and minimum people buy the maximum. Its a vice-versa process.

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MAJOR FINDINGS

SWOT ANALYSIS

STRENGTH

Demand:The major strength of the company that I have noticed while doing the project work was there is huge demand of thumbs up, maaza, coca cola, sprite in the Jhalda zone market.

Availability:The customers have frequently available in the market of coca colas product. While me doing the project majority people and also the shops have the optimum stock to fulfil the demand of customer by doing availability of product.

Company image: The company has a good image in the market as per the market demand and the customer excitement to give the suggestion towards the company; mainly the young people are very aware about the company.

Good attributes:The product of coca colas cold drinks has a good taste. Some of the students and the school teacher are give the view about the attributes. Over all, as per the 100 people of the viewer, mainly the taste and the availability of the companys strong point for this increased the market share of the company.

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 Products:The major number of people knows about the coca-colas product and for this it easy to convince to sale the product.

Recommendation:The maximum peoples recommended to the coca-cola company to take the cocacolas product.

Weakness

Packaging:The packaging of coca colas product is not good enough. As per the viewer the majority peoples are say the packaging and the look of the coca cola companys product are not give the satisfaction to the customer.

Willingness to buy:The maximum peoples are willing to buy small number of bottles.

Advertisement:Not much advertisement of shop display. As per the survey, the lake of shops display and the shops banner the people cant understand or influenced to take the market share high.

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Opportunity
From the companys point of view the most important opportunity coming is in the summer season make use the most of it and try to overcome its weakness and sale as much as possible.

1) Maximum people are known about the coca-cola.

2) Maximum people are known about the coca-colas product.

3) The major people have the information about coca-cola by watching T.V.

4) According to the survey, the majority people say, coca colas products are frequently available in the market.

5. The demand of the company is very high, for this the company take the opportunity to extent the firm and create a good market share of the company.

6.In the case of recommended, as per the survey, the viewer are recommended to the other to take the product of the companies. For this, its the opportunity to create the market share of the company.

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THREATS

Competitors:Competitors of the product will try to make advantage of the situation.

Packaging: \Due to the lake of packaging, many customers are demotivated which result decrease in sale of the products . Promotional tools:Lake of the promotional tools like gift, coupon or any extra benefit to the customer and also to the intermediate. Coca-cola use the limited communication tools but others are use all communication tools.

Taste:Maximum people are say that this companys taste of product is not good.

Number of buyers:The major number of buyers is not will to prefer the minimum number of bottles.

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RECOMMENDATIONS

Now a day the main target of the soft drink companies are to improve their customer satisfaction and to give their better value for money. In this respect the companies are Trying to introduce new flavoured cold drink or enhancing the taste of the existing ones. As seen in the project report that are some area where the company need to improve, the following are some of the points the betterment of the company. 1. In order to market the product in Jhalda zone there should be uninterrupted supply of product in the pick hours.

2. Number of sales force should be increased.

3. Gifts should be given to the customer for increased the sale.

4. Time to time to analysis the market potentiality and the market share of the company.

5. To increased the packaging quality and the looking of the products.

6. To increased the distribution channel of the company.

7. To introduce the new product as per the demand.

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LIMITATION

During the study of the project I have faced various constraints, which directly or indirectly affect this project on its perfect compilation. This constrain are act as limitation in this project. These limitations are described below: Limited Sample Size: The sample size was relatively small due to limitation of time. In my survey I observed only 100 respondents. But if the sample size was about 500 or 1000 respondents then the data would be more accurate than the present. Busy People: In todays fast changing and moving world, people are more busy then earlier. For this reason people dont want to waste a second of time, which is in their hand. This leads an imperfect database.

Lack of Accuracy: The responses of the people are not correct every time. This is because at Jhalda people are not so much aware about this survey method, though known, some people may fill scare for providing their personal information.

Area Constraints: The survey was dependent on the responses of the people of Jhalda zone of Purulia district (W.B), mainly on Jhalda zone. But we know that a survey based on this type of small area is not so much accurate.

Limitation of Time: According to the University norms the project must -be completed within two months. So, for this kind of time constraints project did not find those too accurate data which are necessary to make a project a perfect on.

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CONCLUSION

While doing the market survey I came across a number of needs which the customers of the Jhalda zone wants to be fulfilled but due to some reasons they are not like packaging of product., lake of promotional tools.

My project work is a primary attempt to track down the pros & cons in the Jhalda zone market activation with references to coca cola. But it surely serves as a first step to words the present status of coca cola at Jhalda zone.

In this project report, for the information of the coca-colas product I find the primary data & also the secondary data. Primary data as a annexure & take the suggestion and the communication for the market share and the demand of the company.while I doing the project many barriers are come across of my path,like many people are not give the sometimes to take the information and some people are do not understood what is the purpose of this project and some people are afraid to give the signature and the view for the company.

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BIBLIOGRAPHY

SEARCH ENGINE & BOOKS CONSULTED BOOKS & WEB SITES.

AUTHOR 1. Kotler Philip & Kevin lane Keller. BOOKS NAME PUBLISHER Prentice-hall of India pvt .Ltd 13th EDITION

Marketing management.

2.Aswathapa.k

Business Environment

Himalaya publisher 12th

3.Saxena ranjan

Marketing management

Himalaya publisher. 13th

4.Sharlekar.A

Marketing management

Himalaya publisher. 13th

Search engine: www.google.com www.wikepedia.com

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web sites:www.cocacola .co.in www.ask.com

ANNEXURE

SAMPLE QUESTIONNAIR

A project report on market share of coca cola in Jhalda zone

Dear sir/madam, A project is going on regarding market share of coca-cola. Therefore I will be grateful if you provide me, your valuable opinion and experience regarding the product of coca cola. 1. Do you know about cold drinks? Yes ( ) no ( )

2. Do you know coca colas product? Yes ( ) no ( )

3. How many coca colas products do you know? Maaza ( ) SPRITE ( ) THUMPS UP ( ) DIET COKE ( ) COCA COLA ( )

4. From which source you get the information of coca cola? Shop display ( ) TV ad ( ) banner ( ) friends ( ) 5. If you know, what number of coca colas product you buy in a month in average?

6. Is coco cola frequently available in the market? Yes ( ) no ( )

7. If you buy cold drinks than, how many bottles you will buy coca colas product in a month?

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8. And, how many bottles of other companies?

9. Have you recommended others regarding coca cola? Yes ( ) no ( )

10. If no, then have you recommend about other companys cold drinks? Yes ( ) no ( )

11. Out of 100 cold drinks bottles, how many you would recommend coca colas?

12. What are good attributes of coca cola? Price ( ) Taste ( ) Availability ( 13. What are the draw backs? Price ( ) Taste ( ) Availability ( ) Package ( ) ) Package ( )

If you are interested to provide more suggestion then please write here NAME............................. ........... Address Occupation .

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