gender

No of Percenta Respond ge (%) ents

75 35 110 68.18 31.82 100

No of Respondents

Male
Female Total

35 Male Female 75

Income

No of Percenta Respond ge(%) ents

5 50 40 15 110 4.54 45.45 36.36
100%

Below 10000
1000115000 1500125000 Above 25000 Total

No of Respon
50 50 90% 45 80% 40 70% 35 30 60% 25 50% 20 15 40% 10 30% 5 20% 0 10% 0% Below 10000 10001-15000 1 2 3 4

13.63 100
1 0.9 0.8 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0

No of Respondents
50 40

15

No of Respondents

10001-15000 15001-25000 Above 25000 4

Age level No of Percenta of Respond ge(%) customer ents s 5 4.54 Below 20

21-40 41-60 Above 60 Total 50 40 15 110 45.45 36.36 13.63 100

60 50 50 40 30 120 100 80 60 40 20 0 Male Female 20 10 0 Below 20 21-40 5

No of Respon

Age
50

No of Respondents
No of Respondents 15

40

21-40

41-60

Above 60

No of Respondents

Female

Total

gender

No of Respond ents
75 35

Male
Female

75 80 70 60 50 40 30 20 10 0 Male

Gender

35

No of Respondents

Female

Awarene No of ss of responde Bajaj nts

Media Agent Friends Relatives 35 40 20 15

No of respon
15

20

No of respondents
35 Media Agent Friends Relatives

40

Factor No of influence responde s to nts invest

Security High returns Risk coverage Service 45 40 20

45
5
45 40 35 30 25 20 15 10 5 0 Security

40

High returns

Factor influences
40

20
No of respondents

5
High returns Risk coverage Service

Educatio No of nal responde Qualifica nts tion

Govt Employee Private Employee Businessm an Student Others 20

35
100%

No of respon
20
80% 60% 40% 20% 0%

25 10 20

10

25

No of respondents
20
Govt Employee Private Employee No of respondents Businessman Student Others

35

Awarene No of ss level responde of nts customer

High level Middle level Low level 45 35 30
60 40 20 0 High level Middle level

Awareness level o

Awareness level of customer

No of respondents Middle level Low level

Benefits LIC OF ICICI RELIAN BAJAJ BIRLA INDIA PRUDE CE LIFE ALLIAN SUNLIF NTIAL Z E Security 2 1 2 1 3 Returns 1 4 4 2 5 Service 5 1 2 2 2 Coverage 3 2 3 3 2 Overall ranking 50 30 20 40 10 2

Overall ranking Security

LIC OF INDIA ICICI PRUDENTIAL RELIANCE LIFE BAJAJ ALLIANZ BIRLA SUNLIFE

Custome No of Percenta r responde ge (%) influence nts s to invest

Shares Mutual funds Insurance 15 35 60 13.63 31.81 54.55
60 50 40 30 20 10 0 Shares

13.63

Mutual funds

54.55 31.81

No of respondents Percentage (%) Mutual funds Insurance

Satisfied No of customer responde with nts service

Yes No Neutral 75 25 10
80 60 40 20 0 Yes

Customers sa
75

Customers satisfied

25 10
No of respondents

No Neutral

Satisfied No of Percenta customer responde ge (%) with nts service

High returns Safety Regular returns Tax benefits 35 45 20 10 31.81
100

40.9 18.18 9.09

90 80 70 60 50 40 30 20 10 0 High returns Safety

35

Percentage (%)

45 20 10
Safety Regular returns Tax benefits

No of respondents

Advice No of made to responde customer nts to choose the insuranc e

Self Friend Financial advisor Anybody who knows about insurance 15 45 30 20

Advice made to
Anybody who knows about insurance Financial advisor Friend Self
0

Advice made to customer

20

ho knows

al advisor Friend Self

0 10

30
No of respondents

45 15
20 30 40 50

Insuranc No of e responde preferre nts d by customer

Short term Long term Systemati c investmen t fund 45 55 10
60 50 40 30 20 10 0

Insurance duration p
45

Short term

Insurance duration prefered by customer

55 45

No of respondents

10

Short term

Long term Systematic investment fund

Custome No of r responde influence nts s to take investme nt decision

Company / brand value Fund performa nce Tax benefits 60
60 50 40 30

Factor influences to
60

40

10

20 10 0 Company / brand value performance

Factor influences to take decision

40

10

No of respondents

Fund performance

Tax benefits

Custome No of r responde expectati nts on to improve product durabilit y

Short term Long term Average 65 35 10

No of respon
10

35

No of respondents
10

Short term Long term

65

Average

Custome No of Percenta r responde ge (%) expectati nts on to rating a improve Bajaj Allianz life insuranc e
Very good Good Ok Not well 25 40 30 15 22.72 36.36 27.27 13.63

Not well 100% Not well 80% Ok Ok 60% Good 40% Good 20% Very good Very good 0%

Customer of respon No rating on Insurance co

15

30

0% 0% 20% Very good20% Good

Customer of respondents allianz No rating on Bajaj Insurance company

15 25
No of respondents Very good Percentage (%) No of respondents Good Ok Not well

40
40% 40% Good 60% 60% Ok 80% well 80% Not 100%