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Ptu Syllabus: Lecture Schedule Lec No. Topic(s) Book(s) Page No.(s) Scheduled Date Actual Date L1
Ptu Syllabus: Lecture Schedule Lec No. Topic(s) Book(s) Page No.(s) Scheduled Date Actual Date L1
Ptu Syllabus: Lecture Schedule Lec No. Topic(s) Book(s) Page No.(s) Scheduled Date Actual Date L1
Advertising its place in marketing different kinds of advertising. Advertising art & layout, advertising effectiveness. Brand strategy & campaign planning: TV & radio commercials, Creative copy strategies. Media planning & scheduling. Sales Management: Concept and objectives. Management of sales promotion at the consumer, trade & sales force levels. Sales displays & merchandising. Introduction to types of sale quotas. Legal & ethical aspects of advertising.
LECTURE SCHEDULE Lec No. L1 L2 L3 L4 Topic(s) Advertising: Advertising definition and features of advertising Advertising: scope and functions of Advertising Advertising: objectives of Advertising Marketing communication models-:Define marketing Communication and its process Book(s) B1 B1 B1 B2 Internet Page No.(s) 1.3-1.5 1.6-1.9 1.5-1.6 7-8
http://en.wikipedia.or g/wiki/Marketing_co mmunications
Actual Date
L5
B2 Internet
13-15
http://smallbusiness.chron.c om/aida-model-marketingcommunication-10863.html http://www.guerrillaonline. com/cs/GuerrillaMarketing-Principles54.htm
23/7/12
L6 L7 L8
REVISION CLASS TEST-I Marketing communication models-:Lavidge and steiner model Internet
http://www.authorstream.co
24/7/12 25/7/12
m/Presentation/anysharma271474-model-marketingcommunications-mcbusiness-finance-pptpowerpoint/
27/7/12
Advertising copy-:Copy test and Qualities of a copywriter Features of copy writing Creative copy strategies -: (Strategies in Copywriting and benefits of copywriting) Copywriting for radio
B2 B1 B1 B1
Advertising art & layout: Define Layout and different types of layout
B1
8.4-8.6
16,17/8/12
CLASS TEST -III Advertising art & layout: Components of a layout Advertising effectiveness(Measuring the effectiveness of advertising B2 B1 463-475 9.5-9.8
SESSIONALS-I (27,28,29/8/12) L28L29 Brand strategy & campaign planning: Define advertising Campaign and types of advertising campaigns Advertising effectiveness -:Testing of advertising effectiveness Brand strategy-:Ad Strategy, Creative Strategies Media planning & scheduling-:Media planning and its process Media scheduling(Six types of schedules) B2 175-176 30,31/8/12
B1 B2
9.9-9.12 179-181
3,4/9/12 6.7/9/12
B2
222-225
10,11/9/12
B2
233
REVISION CLASS TEST -IV Sales Management Concept -:Introduction, nature and importance of sales management B1 11.3-11.5
18/9/12
Sales Management Objectives Sales Management Process Management of sales promotion at the consumer, trade & sales force levels(Meaning of Sales Promotion and its features) Management of sales promotion-:Factors affecting sales promotion
B1 B1 B1
B1
14.8-14.9
27,28/9/12
Management of sales promotion at B1 the consumer, trade & sales force levels -: (Tools of sales promotion) REVISION CLASS TEST -V Management of sales promotion(Kinds of sales promotion) Sales displays & merchandising B1
14.10-14.14
14.18-14.19
8/10/12
Internet
http://www.bizdevelopment.com/Sales/ 4.9.MerchandisingPoint-Of-SaleDisplay.htm
9,10/10/12
L57 L58L59
Introduction to types of sale quotas Legal and ethical aspects of advertising-: Laws and Acts Concering Advertising
B1 B3 Internet
21.5-21.7 281-283
http://www.slideshare.ne t/avtarsingh/advertisingsociallegalethicaleconomical-aspects http://www.slideshare.ne t/avtarsingh/advertising
11/10/12 12,15/10/12
Legal and ethical aspects of advertising-: Laws and Acts Concering Advertising
Internet
-sociallegalethicaleconomical-aspects
16,17/10/12
REVISION Legal and ethical aspects advertising Case Studies Case I : P&G v/s HLL Case II : Maggi Ketchup of Internet http://www.egyank osh.ac.in/bitstream/ 123456789/39615/ 1/Unit-19.pdf
17/10/12 18,22/10/12
L65L66
Internet
http://www.egyank osh.ac.in/bitstream/
23,25/10/12
123456789/39615/ 1/Unit-19.pdf
26,30,31/10/12
SESSIONALS-II (1/11/12-10/11/12)
Reference Books: Sr.No 1 2 3 Author(s) N.K.Sahni,Meenu Gupta Chunnawala Tapan K.Panda, Sunil Sahadev Title Advertising Management and sales mgt. Foundations of Advertising Sales and distribution Mgt. Publisher Kalyani Publisher S.K Kataria Oxford Book code B1 B2 B3