(678) 801-6247 dnmahr08@gmail.com | @DesireeMahr | www.desireemahr.

com
Public relations professional with an agency, nonprofit and higher education background. Experience in areas including media relations, social media, internal communications, crisis management, B2B outreach, marketing support and event coordination. Proficient in Spanish.

DESIREE MAHR

SUMMARY

RELATED EXPERIENCE

Public Relations Professional, Jackson Spalding (Atlanta, Ga., June 2011 to present) Executed consumer and B2B media relations efforts for numerous clients, working to gain news placements on national, regional and local levels. Secured news coverage in and worked with major outlets including ABCs Nightline, The Washington Post, The Weather Channel, Atlanta Journal-Constitution, Baltimore Sun and Chicago Daily Herald. Served as public relations coach for restaurant franchise management teams in a 10-state region. Tasks included press material development, local media relations outreach and media training counsel. Created marketing support materials for a nationwide sales force. Materials included sales sheets, products and services reference guides, case studies and other collateral. Developed and executed social media plans for transportation and community improvement advocacy groups, helping them to establish a strong presence and connect with local residents online for the first time. Helped to maintain the firms Twitter, Facebook and corporate blog by developing a content calendar and strategy, and publishing social media posts. Public Relations Intern, University of Alabama Media Relations (Tuscaloosa, Ala., August 2010 to April 2011) Wrote press releases, newsletter stories and features about campus events, programs, honors and awards Aided in marketing stories through in-house publications, media tip sheets and media calls Public Relations Intern, The Hauser Group (St. Louis, Mo., May 2010 to August 2010) Created press materials, articles, newsletter stories and social media content for more than 15 national, regional and local clients including U.S. Cellular, Delta Dental of Missouri and The Casino Queen Conducted follow-up calls and pitches to media outlets for more than 20 different news items, which generated more than 60 placements in print and broadcast media Monitored the environmental and wireless industries daily, monitoring for breaking news and competitor activity Other responsibilities included: research, media list creation, e-newsletter design (via ConstantContact), website maintenance and event supervision Social Media Intern, The St. Louis Regional Clean Air Partnership (St. Louis, Mo., May 2010 to August 2010) Designed and executed the social media campaign at the peak of its air quality forecast season and more than quadrupled the number of its Twitter followers during the campaign Wrote press releases and newsletter stories, as well as drafted content for collateral materials

EDUCATION

The University of Alabama Bachelor of Arts in Communication (Concentration: Public Relations) Bachelor of Arts in Spanish 2011 Summa Cum Laude Graduate University of Guanajuato (Guanajuato, Mexico) Summer 2009 Study Abroad Program, Spanish Language and Culture

AWARDS AND AFFILIATIONS

2011 American Advertising Federation Most Promising Minority Student Finalist Alpha Kappa Alpha Sorority, Incorporated Latin American Association ESL Classroom Volunteer