5482012826

Chulalongkorn University
Chulalongkorn Business School
MS in Marketing Program
2605602 Telecommunication & Networking Technology in Marketing
2nd Semester 2011
Assignment 1: Executive Summary for a Business Opportunity in Emerging Telecom Segment

1. :
(Virtual Cloth Fitting on Mobile Shopping)
2.



V2S (Virtual
Shopping Store)
3. :
1)

2) (Mobile Payment)

3)
4.
1) weloveshopping.com tarad.com 3
2) online shopping 3 30%

5.
V2S (Virtual Shopping Store)
(iOS, Android, RIM)
1. (Online shopping hub)
2.

3. Augmented Reality

4. credit card bank account

5.

6.

7.
1 Virtual Fitting

Kinect
3

6. (Business Model and Value Chain)

V2S (B2B) (C2C)
B2B
C2C
2

 (Digital Content Chain Value) V2S

3 ( 2)
(Value)


2 V2S Digital Content Chain Value

Application
Develpoer
Content
Provider
Aggregator

V2S Apple Android RIM

7.
1)
2553 14,700
2.5 ( 18 )

2) V2S
2




V2S

( 1)

(General Environment)

(Competitive Environment)
tarad.com
weloveshopping.com

(Loyalty)

V2S

V2S

CRM

3)
Five force model
3.1

3.2

3.3

1 Five Force Model

(Bargaining power of buyer)

(Substitute Products)

(Bargaining power of supplier)

(Rival of competitive)

(Threat of New Entrants)

8.


8.1



( 2)
2

4.

5.
6.

tarad , weloveshopping

sale promotion
sale promotion
sale promotion

1.
2.
3.

70-80% ()
20-30% ()
40% ( e-commerce)

8.2
3

6


( 3)
3

brand loyalty

brand loyalty

brand loyalty

8.3

V2S tarad.com weloveshopping.com

V2S

9.
9.1 -

V2S

V2S

(SME)

4 -
Strength
Weakness

Google.com

(Purchase decision process)

Virtual Fitting

Augmented

Reality

 4 () -
Opportunities

15% online
shopping 3

(SME)

Threat

9.2
2
1.
V2S

PayPal, Visa, MasterCard

2.
Facebook Twitter YouTube
(Virtual Fitting)