1.

STA RT I N G C O N D I T I O N S / R E QUIREMENTS
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Skyline Limits Empty spaces Topography Mainstreaming Money Culture

MATRIX S.W.O.T.
STRENGTHS WEAKNESSES -Closeness to the center of - Bad mainstreaming - High rate of immigrants Madrid. and elderly - Good level socioeconomic - Lack of transportatin in -Powerful administrative- the west area economic activity. -Difficult topography "A lot of activity -Lack of green areas -Residual free spaces OPPORTUNITIES Solar-unused -Adaptation of immigrants. -Improving the quality of the district (noise, mobility) -Joining the District with its surroundings (Ciudad Universitaria). THREATS - Appearance of Ghettos - Insecurity - Zoning - Increased use of car

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Immigration population Elderly Daily activity
___Trade ___Office

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Night activity Weekend
___Trade ___Park

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Past industry
___Workshop ___Industry ___Trade

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Movement infrastruture
___Underground lines 6-10-1-9-7

Current industry
___Industrial Park ___Offices

Virtual infrastruture
___Blogs ___Nets

Madrid relations

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Bravo Murillo Separation-Difficult topography-Limits Diferent socio-cultural levels

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Empty activity spaces

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Zoning workshops and industries

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Good Madrid relations-Existing collective internet

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ZOONING ACTIVITY (Industrial Park) SOCIO CULTURAL DIFFERENT LEVELS EMPTY SPACES (Plot & Activities)
LACK OF INFRAESTRUCTURES (Transport & Internet)

SPACES BAD MAINSTREAMING

LACK OF GREEN

2. C O N C E P T + ST R AT E G I E S ENHANCE + U P D AT E S M A RT TETUAN
HOMOGENIZED

EXAMPLE:
2 O W N O E R C L T D I S O N
street level
C

Our goal is, to intervene in a considerate, respecting the neighborhood's identity and heritage of activity, lifestyle and infrastructure. Create an intelligent territory was an area leading sustainable, economically competitive, aware of their importance to the preservation of the environment, less social differences and more citizen participation. Our strategy is based on the concepts to update and enhance the activities already developed and provide a virtual image of the same. Create sustainable growth among them so as to maintain each other. Create an intelligent territory, integrating industry, trade, culture, society and the city. Based on urban sustainability criteria and mix of uses, breaking the zoning of activities, " break zooning " The new implementation of hybrid and multifunctional buildings and the redevelopment of land will support infrastructure that will help the development of this ambitious project that wants to put Tetuan on the map , not only from Madrid, but worldwide. The joint consideration of these changes can help create new paradigms and innovation in urban intervention where "industrial" is considered as a part of the city and is compatible with the urban process. To our knowledge, these are the areas of analysis and reflection to be considered, the urban "industrial", the land use planning, governance and social perception of the workshops, the quality of urban life.

ACTIVITY SPOTLIGHT HOMOGENIZED SOCIO CULTURAL LEVELS DOWNGRADING EMPTY SPACES

IMPROVE INFRAESTRUCTURES (Transport & Internet)

SPACES IMPROVE MAINSTREAMING (Movity & Virtual)

INCREASE GREEN

WORKSHOP
The workshop as defined is the space where work is done manually or artisan, otherwise it is a transmission of knowledge, a place where young people learn from older, a meeting place for people's own workshop and sporadic that comes and goes, is a place of union between disparate. Because of this, and the importance of the workshop was in the history of Tetuan so we decided to recover the basic principles of it, so that through them you upgrade and enhance the district of Madrid.

ACTIVITY SOCIO-CULTURAL HERITAGE

W O R K I N G

h t t p level

TECNOLOGY INNOVATION TALENT HERITAGE OF ACTIVITY

SOCIAL UNIT INDUSTRY

CULTURAL
WORKSHOPS

ECONOMIC ACTIVITY ( workshop ) INFRASTRUCTURES ( transport) REAL WORLD ( society) INFRASTRUCTURES ( virtual)

AUTO-MENAGEMENT PLOTS 2 WORLDS

VIRTUAL WORLD ( http)

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E N A G E M E N T

SELF SUFFICIENCY

3.FO R M A L I Z AT I O N + P RO P O S A L
PRE- EXISTING
Sewing Publishing & Printing

W H AT ? L
A R G E S C A L E
M E D I U M
S M A L L
PAT H S
SCREEN
PUBLICS P C PUBLICS P C

WHERE?
calle de Amrbosio Vallejo

HOW?
T g.o. w o c.t. g

m w

WHO?
sell consume research learn teach share report advertise

u r b a n c o n s c i o u s n e s s
elderly families juvenile executives

WHEN?

C U LT U R A L

Gallery Workshop Talks Cinema Outdoor threate

T.c. g w s o w

Web shop Media library Gallery online

m w v.c.

WORKSHOPS OF:

Woodshop Metalshop Restoration

M U LT I F U N C T I O N

calle ladera con cantueso

Orchad Garden Workshop shop Talks classes

c.s. L R s

Web shop Media library Virtual control

w.s.

ASSOCIATIONS

Juvenille Cultural Craft Restoration Women Sports

R E STA U R AT I O N

calle de costa verde

A2

Orchard Culinary Labora- Restaurant Shop school tory k E O

Twitter

Moodle W

Web shop

GARDEN
3

Kids Elderly Orchard

Wifi bluetooth W B bluetooth

A2

URBAN FURNITURE & PLOTS

GARDEN

1.av. Asturias 2.c.de la Alfalla 3.c.de la hierbabuena

sell consume research learn teach share report advertise recycle learn teach share report advertise

C U LT U R A L

A2

M U LT I F U N C T I O N

A2

R E STA U R AT I O

A2

GARDEN

PAT H S

Skatepark Dogpark Concerts

P S.u.f. S S.u.f.

Wifi

B W Wifi bluetooth

new paths

Steps Screens Public urban furniture Pcs

As conclusion, there are various proposals that vary in scale from micro-actuations to performances of a larger scale, through interventions with the public furniture. Each of these actions has behind him a concept and generating idea that varies in some points of each other, but keeps the essence for all species in Tetuan generate an intelligent and self-sufficient city. As a place of implementation of all of them have chosen alternate vacant areas in different parts of the district, so they get a good seam inside the Tetuan city and to the exterior, through the generation and movement flows activity. Also include the implementation of a virtual platform to accompany each of the interventions, to record these in the Internet world and awareness and exchange of ideas through which people can take up this district of Madrid.

4.CO N C LU S I O N
WIFI ZONES BLUETOOTH

TETUAN TWITER WEB SHOPS

MEDIA LIBRARY

NEW GREEN SPACES

INTERSTICIAL SPACES NEW PATHS

OCUPATION OF SOLAR

NEW WORKSHOPS SPACES

NEW CULTURAL SPACES

Fe r n a n d ez _ B o r j a /// I r a l a _Cristina /// P ROY E C TO S I _ E l e n a Fa r ini///UFV 2010/2011

TETUN_