Contact Dave Watkins at dave@ironheartracing.com.

425-829-0783

IRONHEART EVENTS 2012 Sponsorship Proposal

IRONHEART Events
2012 Sponsorship Proposal
Get your heart racing!
Ironheart Racing is proud to announce the annual Ironheart Classic 4 mile and 8 mile run, as well as the inaugural Ironheart Mile, the original One-Mile race series. An event designed to motivate people from all walks of life to get outside and exercise in the name of Heart Health. For all ages, all abilities, and all shapes and sizes. The IronHeart Mile will rapidly become a MUST for every community across the United States. Join with Ironheart to put on one of the most exciting and healthful events of 2012 and beyond. The Ironheart Race Series consists of multi-division mile runs, a heart health fair for the entire family with free CPR and defibrillator (AED) training; fitness training; Good food that is good for your heart; and music to keep you in the groove! This festival is Free! All are welcome! Communities, individuals, friends and family are all encouraged to get out, run a mile and learn about a healthy lifestyle! Raise awareness for Heart Disease and Healthy Heart Living.

IRONHEART OVERVIEW
The story of IronHeart Racing is founded on individuals who have overcome incredible odds, faced insurmountable adversity and have done what many would view as impossible. Their mission is to inspire others, raise awareness and make people rethink the limits of the human spirit, what it takes to be a hero and identify their legacy.

Founded by Dave Watkins, Ironheart Racing is a team where anyone with or connected to heart disease can transform their life in the name of heart health. Now in 40 states and 7 countries, IronHeart Racing competes in over 900 endurance events per year- ranging from 5Ks to Marathons, century rides and Iron-distance triathlons. Through sport, this group strives to raise awareness for Congenital Heart Defects (CHD) and Healthy Heart Living. They hope to inspire others along the way. The Ironheart Foundation was created to allow members of Ironheart a way to give back. The Foundation supports cardiac related charities that cover the life-span (birth through adulthood). All members are encouraged to create fundraising campaigns, and all IronHeart Events will benefit these charities.

Ironheart Events is the original One-Mile race series and 4/8 mile run. Designed for all ages, all abilities, and all shapes and sizes. The 4 mile Classic represents the 4 chambers of the heart. The 8 mile represents the 4 chambers and 4 valves of the heart. The Ironheart Mile... its simple: You have 1 heart, you can run 1 mile!
The Ironheart Group proves with a little hard work and a big heart, anything is possible. For more info, please visit www.ironheartgroup.com or contact Dave Watkins at dave@ironheartracing.com. 425-829-0783.

IRONHEART Classic & IRONHEART MILE

2012 Ironheart Race Locations: Redmond, June 2- Classic and MileMarymoor Park Mill Creek, June 9- Ironheart Mile Freedom Field to Town Center Monroe, July 14- Classic and Mile Lake Tye Park West Seattle- Ironheart Mile Seacrest Park Ironheart Mile divisions:
-General Age Group -Elite Age Group (Men and Women) -Zipper Club (those who've had heart surgery) -Barefoot (No shoes- Men and Women) -Beer Belly or Doughnut Belly (Men) -Heroes (Veterans- Men and Women) -Heroes (EMS, Fire, Police- Men and Women) -Wheelchair (Co-ed) -Pets on leashes (Men and Women) -Dad and Me (Children under 12- must be able to be on 2 feet) -Mom and Me (Same as Above) -Baby in Belly (Pregnant women) -Stroller Division (infants and toddlers must be strapped in- Men and Women) -High Heel division (Women)

Whats The Deal?

Sponsors of the Ironheart Classic and Ironheart Mile can choose to be part of the entire 2012 Race Series or one local race. Series sponsors take full advantage of all of the advertising opportunities with the Ironheart Group. Sponsorship of the Ironheart Mile provides an excellent return on investment by providing visibility and an opportunity to demonstrate your organizations interest in promoting heart healthy living. It is a great way to gain exposure for your product or service with a diverse target audience. The promotion strategy for all areas of sponsorship will incorporate print, radio and internet advertising, public relations and community outreach with an extensive social media campaign. Sponsorship opportunities are available for your companys name and logo to be included on all print advertising, collateral materials, highlighted in media relations materials and events. You will also take pride in knowing that you have contributed in educating people on the #1 cause of death in America heart disease. A percentage of all proceeds will go to IronHeart Foundation charities http://ironheartfoundation.org. The scope of this opportunity is both regional and nationwide. It will reach all facets of communities, ages and demographics. The average participant age is expected to be 30 years old. All runners and walkers are encouraged for the Health of it! Through advertising, public relations and event presence, the Ironheart Group provides a unique opportunity to:
Promote sales of new products or highlight your specialized service to a targeted and interested audience
Establish your company as a partner of choice for runners and walkers
Raise awareness of your companys position as a supporter of IronHeart Racing/Events
Sell your product or gain new clients for your business. Sponsorship opportunities can be comprised of monetary and/or in-kind product/service contributions. Monetary Contribution: Monetary contributions will be used to cover the expenses of producing the events and productions, anything over will go toward the Ironheart Foundation. In-Kind Contributions: In-kind contributions consist of goods or services necessary to produce a quality event. The retail value of the in-kind product/service will be matched to the appropriate sponsorship level. Example of in-kind contributions:




Newspapers, radio or similar can donate advertising space Video Production services Food and refreshments for participants - water, sport drinks, race food Race equipment - race bibs, race timing chips Rental equipment such as staging, sound system, traffic cones, or other infrastructure for race day

Sponsorship Benets
Sponsorship Benefits Sponsors will maximize the return on their investment by combining event-marketing benefits with advertising and media relations. True Hero Events and The IronHeart Group will work closely with every sponsor to ensure the marketing plan achieves the goals of the sponsoring organizations. The IronHeart packages are based on a minimum 6 month marketing campaign that will incorporate a combination of print advertising, posters and community outreach to maximize attendance and sponsor visibility. Radio Advertising Local radio station campaign with up to 10 hrs of recorded promotional advertisements. Print Advertising. A print advertisement will be placed in local newspapers mentioning the event and key sponsors. Online Advertising Banner ads and registration forms will be placed on various category-related websites. A comprehensive social media campaign will engage communities, spectators and participants. Posters, Event Brochures/Race Registration Forms An estimated 250 posters will be created by True Hero Events and posted throughout the perspective communities, at least one to three months prior to the event. Approximately 1,000 color brochures/registration forms will be printed and distributed to local races and community events, athletic stores and clubs, restaurants, coffee shops, libraries and more. Event Publicity As a sponsor of the event, your company will have the opportunity to leverage the race to gain recognition and develop relationships with consumers, potential clients and retailers. Sponsorship visibility will be maximized through a variety of opportunities including collateral materials and public address announcements. Goody Bags provide samples of, coupons for, or announcements regarding your product/service. Race T-Shirtsoften worn during and post-raceare a great opportunity for logo visibility during and after the event. Finally, large sponsor banners are placed at the main soundstage, expo area, along the race course and at the start/finish area. Vendor Booth All sponsors are invited to have a complimentary vendor booth on race day to promote their company and/or product. Sponsors are given premium booth placement. A Non-Sponsor who would like to participate with only a vendor booth must pay the required fee to secure a space. Public Relations Campaign Targeted media outreach will position The IronHeart Mile as the largest One Mile Race. You have One Heart you can run One Mile. A race for everyone! The campaign will secure feature articles, stories and calendar notices in regional media including print and radio. A grassroots campaign will distribute informational race fliers at various locations and events throughout the region.

Sponsorship Opportunities
The following sponsorship opportunities represent all sponsorship opportunities for the Ironheart Classic and Ironheart Mile events.
Presenting Sponsor Classic and Mile (4 Venues) $5,000

The Presenting Sponsor will be recognized as a primary sponsor of the IronHeart Mile and Ironheart Classic and will receive priority logo placement in all advertising involved with the event. The Presenting Sponsors name and logo will be acknowledged in all of the IronHeart promotions, including print advertising, collateral materials, media relations, race t-shirts and prominent event exposure. Advertising Primary placement of name and logo in all print advertising Company name and logo on race website and other category websites Collateral Materials Primary placement of name and logo in race registration form/color Primary placement of company logo on official event poster Event Exposure Mentioned during all public-address announcements Included in all event public relations Primary placement of company logo on official race t-shirt Primary placement of company logo on race banner Premier vendor banner placement (banners provided by vendor) Product placement in event tent Premier booth space in the event Expo area Primary placement of company name in Sponsorship List inserted into all race Goody Bags Public Relations Inclusion in all media materials, including press releases, media talking points and backgrounders

Gold Sponsor Classic and Mile (4 Venues)

$2000

The Gold Sponsor achieves excellent visibility, but at less cost than a Presenting Sponsor. Inclusion of your company logo on most promotional materials will ensure that Gold Sponsors benefit from widespread visibility throughout all Mile and Classic events. Advertising Secondary placement of logo in print advertising Company name and logo listed on race website and other category websites Collateral Materials Secondary placement of logo in race registration form Secondary placement of company logo on official event poster Event Exposure Secondary placement of name and logo on official race t-shirt Secondary placement of company logo on race banner Premier vendor banner space (banner to be provided by company) Product placement in event tent Booth space in Expo area Secondary placement of company name in Sponsorship List inserted into all race Goody Bags Public Relations Inclusion in all media materials, including press releases, media talking points and backgrounders

One Mile Division Race Series (4 events) Mile Application due by March 30

Sponsorship Opportunities
$800

Own one of our divisions (see chart) for the entire race series! From age-groups to Beer Belly or Heroes... many to choose from. Must express interest by March 31. After that, each race division will be filled with single event sponsors. The Ironheart Mile Division Race Series sponsor allows you to develop your brand awareness. Advertising Company logo listed on race website Company logo listed on event t-shirts Collateral Materials Company logo on official event poster Event Exposure Banner at event (banner to be provided by vendor) Booth space (10x10 provided by vendor) Company name included in Sponsorship List inserted in all race participant Goody Bags One Mile Division Sponsor- Single event- will only be available if Race Series sponsors are not filled by March 31 $250 Mile Application due by April 20 Advertising Company logo listed on race website Event Exposure Product placement in event booth/tent (provided by vendor) Banner placement (banner provided by vendor) Company name included in Sponsorship List inserted in all race participant Goody Bags Vendor Booth Only- (provided by vendor)Classic and Mile Application due by April 20 Event Exposure Booth space is placed as space allows in main expo area Vendor Booth Details: All vendors will be responsible for bringing their own supplies (tents, tables, chairs, etc.) If needed, rentals can be provided for an extra cost. Booth size 10 x 10 Increased booth space, amenities and choice of location assigned based on donor level, if applicable (additional space can be arranged for additional cost) $200 Single event $600 for all 4 events

Sponsorship Pricing Overview

Due March 30
Sponsors/Vendors Maximum NUMBER OF SPONSORS Entire Race Series (4 Races) TOTAL (4 Races)

Due April 20
PRICESingle Event

Presenting Sponsor

$1,250 x 4

$5,000

N/A

Gold Sponsor

$500 x 4

$2000

N/A

Mile Division Sponsor

14

$200 x4

$800

$250

Booth Only

20

$150 x4

$600

$200

Contact Dave Watkins at dave@ironheartracing.com 425-829-0783.

Sponsorship Request Form

Company Name:_______________________________________ Contact Name:_________________________________________ Address:______________________________________________ City:_________________ State:____ Zip:___________________ Please email to: David Watkins dave@ironheartracing.com or call 425-829-0783 Race Series Due: March 30 Single Due: April 20

Signature:________________________________

Type (Please Circle) Presenting Sponsor Gold Sponsor Mile Race Series Division Sponsor Mile Division Sponsor (single event) Booth Race Series Booth (Single Event) In-kind or donation

Amount $5000 $2000 $800 $250per $600 $200per Which Division?

Comments

Which Venue(s)/Division? Which Division? Which Venue(s)/Division? Please Describe