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Questionnaire
Questionnaire
Questionnaire
Store code
Ar Brock'ol--T-]--l
Date I )lnteruiew 1st time (2)lnterview 2nd time l3)lnteruiew3rd time Month Start time
t-T-n
End time
Date
Month
Start time
End time
lnteruiew status
[3] lRefuse
Store name Store new address Q3 Q4 Q5 Q6 Q8 Q9 Store old address New stressname Old stressname Building Landmarks Ward Q7.Floor
Q10 District Q'l l Province/City 1 2 S t o r e o w n e r ' sn a m e 1 3 S t o r ep h o n e n u m b e r 1st contaci's name 1 1st contact's position 1s t c o n t a c t ' so h o n e n u m b e r Q 1 5 2 n d c o n t a c t ' sn a m e Q 15 1 2 n d c o n t a c t ' sp o s i t i o n Q l 5 2 2 n d c o n t a c t ' sp h o n e n u m b e r Ql 6 Number of store frontage Q17 Store size (a) Length (b) width ( c ) N u m b e ro f f l o o r s Q'|8 Within 100m radius, is there any public locatioh? S c h o o l iU n i v e r s i t y 1 9 N u m b e r o f b u s i n e s sy e a r s Number of branches (all over fhe country) ls there any guest zone? 1.1 ls there lnternet in store? Wireless Internel Check categories' availabllityin store'l [MA] [1] Television [ 2 ] D i g i t a lC a m e r a 1 branch
| 5 lruone
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'=, orrn.n""l-flNumber:-
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I
-l F-*; 1
Yes No
(b)Sony Number(item)
No
Number(item)
.::I
I
1
'l
Q25 Count TV display facings by brands/SKUs (if need) in all store areas Q25 1 Count TV live display facings by brands in all store areas Q25 (ltem) Q 2 51 (ltem)
Q2s (ltem)
Q25.1 (ltem)
Q25 (ltem)
Q25'l (ltem)
1 lTotal TV
2 l T o t a lS a m s u n gT V
1
Total Sonyw
5A 50 10 50 10 50 50 50 55 50 therSony
4 l T o t a lo t h e r b r a n d s ' T V
rmsung TVs
Q26 Reason why Samsu ngTv isn'tturnedon? Roule Pass Q26 if there no SamsungstaticTV Pow t electrical s but don't tr Others (Write down Q27 Number of TV prom Jters from manufacturer ( 1 )S a r s u n g Number
1 2S o n y
( 3 )O t h e r t ' a n o s 128 Number of TV merchandisers from manufacturers and frequency of vlsit Brand ( ' 1 )S a m s u n g (2) Sony O29 Satisfaction level with merchandise/s attitude (1)Samsung (2) Sony 5 (a) Number (people) (b)Frequency visit of Daily Less than each week Each '1-2weeks Each 2-3 weeks Each 3-4 weeks Less frequently than
o
)31 Number of TV salesmen from manufacturels and frquency of visit Brand ( 1) S a m s u n g (2)Sony Q 3 2 F r e q u e n c yo f " o u t o f T V s t o c k " s t a t u s Brand ( 1) S a m s u n g (2) Sony 1
Once a week
2-3 trmes/month
t
Once a month 3 3
Never
R o ! L el
lrc4ggge codo 5,
pss awayQ3SJzl$.ony
Q 3 3 I n c a s e o u t o f s t o c k , h o w l o n g c a n y o u r e c e i v eT V a f t e r o r d e r i n g ?
Q34 Satisfaction levelwith TV commission of manufacturers ( 1) S a m s u n g ( 2 )S o n y Very unsatisfied Very unsatisfied satisfied satisfied (a) Total w Q35. Volume of TV sales per month (item) Q36 Amount of TV sales per month (VND) Q37 Amount (ln word): o Q38 Percentage f each brandin monthlyamount of total TV (b) SamsungTv
f--T-l-],
(21
(3)Otherbrands
v"sl-il
( 1 )W h o l e s a l e s (2)Retail
O 4 1 l s t h e r e S a m s u n gc o u n t e r / s h e lffo r d i s p l a y i n gS a m s u n g D l ? (*) Samsung counter/shelf:counter/sheltis added logo of Samsung on suiace (") Only display 100'A Samsung Dl Q42 Rcord type and size of Samsung display countr/shell Route lf NOT, passaway Q42
(1) Counter/Shelf 1 (2) Counter/Shelf 2 ( 3 ) C o u n l e r / S h e3 f l (4) Counler/Shelf 4 O43 Count Dl display facings by brands/SKUs (if need) in all store area6
T o t a lS a m s u n gD l ( l t e m )
T o t a lS o n y D l ( l t e m )
T o t a lo t h e r b r a n d s 'D l ( l t e m )
Q46 Satisfaction level with merchandise/s attitude Very unsatisfied Very unsatisfied Q47 Source of Dl suppliers [MAl
1) Samsung 2) Sony )49 Frequency of "out of Dl stock" status lrand 1) Samsung ) Sony Once a week 'l
2-3 times/month
Once a month
Never
.-..! '."lii:5
Route:
)50-fi.) Sarettt
trd
Veryunsatisfiedl | 1
2l
3 | 4 | 5 lverysatisfied
u"o,n,",,,r,"0 |r-T-]-T-l-l-l-T-llvery
satistied
(a) Total Dl ( b ) S a m s u n gD l
Q52. Volume of Dl sales per month (item) Q53 Amount of Dl sals per month (VND) Q54 Amount (ln word): Q55 Percentageof each brand in monthly amount of total Dl
l l l l l l r t " . " l l l l l * . .
t
VND 1) S a m s u n g (2)Sony
( 3 ) )ther brands
Q56 Currently, does store wholasales activities for Dl? Q57 Dl Wholsales/Retailratio
No
Route lfNOT,passawayQST