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Profit Management Strategy
Profit Management Strategy
Profit Management Strategy
ZCZB6523 : Commence Date Deadline Date : Lead Lecturer : Written assignment : Presentation : Group : Contact Number: E-mail :
Strategic Management 8th Aug 2012 8th Sept 2012 (Hard & Soft Copy) Dr Steven Liew 3,000 words 8th & 15th Sept 2012 2 students 012-9752555 lwchoy3@gmail.com
Learning Outcome (LO) Mapping Task LO1 Develop the ability to integrate the various functional disciplines in analyzing corporate policy and strategic issues or Develop the ability to critically examine business issues of corporations Stimulate students to take an integrated perspective in examining corporate level issues Ap Realize the skill to formulate and processes short & long term strategy well #1 Cognitive domain: Evaluation [High Order of Thinking Skills] Affective domain: Characterisati on Blooms Taxonomy
LO2 LO3
#2 #3
LO4
#4
Objective
Applying practical knowledge and strategic tools to take the most appropriate action to improve profit margins in Sony organization business.
Task :
1 Strategy Formulation (Sony) Identifying the burning issues Sony organization face today Examine their External Environment: Competitor Analysis (LG)
Examine their internal Environment: Resources, Capabilities & Competencies Review their respective financial statements ( P&L, BS, Cash Flow)
2.
Establish a methodology for evaluating the relative profitability of each product and/or customer within their business ( eg, segmental analysis & economic value added reporting) Determine a strategy for each of the 4 product/customer segments of the profit/volume matrix identified above ( Applying target costing & budget target setting to managing process improvement) Understand the process for making changes to each of the profit drivers to ensure improvement to the profitability which can lead to sustained volume
growth. (Management by objective, management by exception , ratio analysis, cost reduction strategy ) 3. Strategy Evaluation ( Sony)
Develop an action plan for Sony & LG business based on your evaluation ( burning issues on KPI, monitoring , championing & bottleneck processes) 4. Learning Outcome ( Your organization)
Analyse critically your learning outcome from Sony & LG above (point 1, 2 & 3) and how it could relate and apply to your own organization
E XPECTED O UTCOME The objective of this assignment is to appraise pair students capabilities of analysing the issues faced in todays volatile strategic business environment
http://www.nytimes.com/2012/04/15/technology/how-sony-fell-behind-in-the-tech-parade.html? pagewanted=all
ZCZB 6523 Strategic Management Grading Scheme (to be attached and placed behind assignment cover paper) DISCUSSION AREA MARKIN G WEIGHT AGE (%) Task 20 3 Strategy Formulation: Not at all 4-6 7-13 14-17 18-20 F <40 D 40- 54 C 55- 69 B 70-79 A 80-100 A w a r d
Strategy Formulation:
Identifying the burning issues Sony & LG organization face today Examine their External Environment: Competitor Analysis Examine their internal Environment: Resources, Capabilities & Competencies Review their respective financial statements ( P&L, BS, Cash Flow)
Strategy Formulation :
Good
10 2. Strategy Implementation Establish a methodology for evaluating the relative profitability of each product and/or customer within their business ( eg, segmental analysis & economic value added reporting) Determine a strategy for each of the 4 product/customer segments of the profit/volume matrix identified above ( Applying target costing & budget target setting to managing process improvement) Understand the process for making changes to each of the profit drivers to ensure improvement to the profitability which can lead to sustained volume growth. (Management by objective, management by exception , ratio analysis, cost reduction strategy ) 60 Strategy Implementation Not at all
3) Strategy Evaluation Develop an action plan for Sony & LG business based on your evaluation ( burning issues on KPI,
10
Strategy Evaluation
Not at all
monitoring , championing & bottleneck processes) 4) Learning Outcome Analyse critically your learning outcome from Sony & LG above (point 1, 2 & 3) and how it could relate and apply to your own organization
Total 15
10