A Source of Creative Content and Services

Presented at the ASEAN Forum on the Development of Contents Industry: Fusion of Pop-Cultures Nov 12, 2010 Singapore

Presented by Cesar Tolentino

The Philippines History of Inter-Cultural Diffusion

Culture from foreign populations Trade with China and Arabia (10th to 16th century) Spanish colonization (1565 1898) American occupation (1898 1946) Japanese occupation (1942 1944) Liberation and independence under American rule Modern pop culture Japan invasion (1980s) and manga/anime Mexican invasion (1990s) and telenovelas Korean invasion (2000 onwards) and K-Pop

Philippine Popular Culture as Inspired by Foreign Culture

FOREIGN CULTURAL CONTENT Hero and fantasy comics of the 1940s (Wonder Woman, Superman, EC Comics, etc.) American TV comedies of the 1960s (The Honeymooners) Japanese anime and manga culture of the 1980s (Voltes V, Oh My Goddess!, etc.) Mexican telenovelas of the 1990s (Marimar, etc.) FILIPINIZED CULTURAL CONTENT Hero Komiks of the 1950s and 1960s (Darna, Captain Barbell, Lastikman, Zuma, Palos, etc.) Philippine TV comedies of the 1980s (John en Marsha) Cosplays and manga-style comics of 1990 onwards (Love Is In the Air, etc.) Philippine teleseryes of the late 1990s (ABS-CBN and GMA Network)

Korean K-pop and dramanovelas of 2000 onwards

P-pop from 2009 onwards (GMA and ABS-CBN)

Filipino drama-novelas of 2008 onwards (Filipino versions of Korean dramanovelas)

Philippine Popular Culture as Inspired by Foreign Culture

Doc Savage

Weird Science

Wonder Woman

Superman

Copyrights: Street and Smith Publications, Entertainment Comics, DC Comics

Philippine Popular Culture as Inspired by Foreign Culture

Darna

Lastikman

Palos

Captain Barbell
Copyrights: Mars Ravelo, Jim Maniclang (Anak ni Zuma)

Zuma

Philippine Popular Culture as Inspired by Foreign Culture

Honeymooners (US) John en Marsha (Philippines)

Philippine Popular Culture as Inspired by Foreign Culture

Voltes V (Japan)

Love Is In The Bag (Philippines

Mr. Grieves (Filipino Art)

Copyrights: Sunrise Studios/Toei, Ksuke Fujishima (Oh My Goddess!), Ace Vitangcol (Love Is In The Bag), Jhomar Soriano (art for Mr. Grieves)

Oh My Goddess! (Japan)

Filipino & Japanese cosplayers

Philippine Popular Culture as Inspired by Foreign Culture

Mari Mar (Mexico)

Dahil May Isang Ikaw (Philippines)

Gulong ng Palad (Philippines)

Copyrights: Televisa, ABS-CBN

Philippine Popular Culture as Inspired by Foreign Culture

Princess Hours (Korea)

First Time (Philippines)

Tayong Dalawa (Philippines)

Copyrights: MBC (Princess Hours, Jewel In The Palace), GMA (First Time), ABS-CBN (Tayong Dalawa)

Jewel In The Palace (Korea)

The Dynamics of Philippine Culture

Inter-cultural diffusion process Invasion by foreign culture Absorption and deconstruction Updating and customization (putting the Philippine stamp) Creation of indigenous content

PHILIPPINES
INVASION ABSORPTION & DECONSTRUCTION CREATION OF ORIGINAL CONTENT

UPDATING & CUSTOMIZATION

The Dynamics of Philippine Culture

The Philippine cultural image Sponge concept: foreign culture is re-engineered by Philippine culture for modern times, allowing the foreign culture to adapt to current trends (mostly to adapt to modern technology) and sustain its existence Philippine culture allows foreign cultures to adapt to modern times and survive the pressures of changing technology

Proposed Model of Cultural Interaction

ASEAN countries and Japan can interact with the Philippines through cultural and socio-economic interchange (exchange of culture through trade of products and services) Philippines can be tapped as a source of creative content and services, allowing Filipino talent to absorb and deconstruct the content from foreign countries/cultures before being redistributed to a more modern and global audience This cultural and socio-economic relationship between ASEAN and Japan with the Philippines allows the cultural content from other countries to adapt to modern trends (particularly, to the trends on changing technology) and survive the pressures of change

Final Word
The Philippines is a hub for the creation of culture content

Creating content from culture of other countries like ASEAN and Japan, for both the local and international markets (via outsourcing)
Producing local content that is suited for consumption by other countries, such as ASEAN and Japan (sourcing content from Philippines)