29 2012

: )(37004

: 034283325 058835141
:"

)(2012-2007



.
: .
, 260
.

.
.
.
.

.

.
: , , ,
:
:

.
: , , .
2. )
,(14.2%- " .
2

12

 . ,
, . ,
, ,
. ,
, .
, ,
. 5 ,260-
, , . ,

, Data mining3
.
,
.

:

? ?

:
.
, ,
) , , .(..
. ,
"" .

:

: .
: ,
,
.

 : ) (monochromatic4
.
.

5
6
,,.

:
260 ,
,
.
.
. .

- 1
- :

(Dazkir, S. and Read, M. (2011). Furniture Forms and Their Influence on Our
Emotional Responses (Toward Interior Environments. Environment and
BehaviorDOI
.7
4

/
5
"
6

7
, ,
,
?
? ?

 ,
,
.

The Breaking Wave, David Pearson, introduction New Organic Architecture:

,
.

19- .20- ,

First published in Eye magazine, No. 24, Spring 1997 as Geometry is never
wrong. Re-published in Jessica Helfand Screen: Essays on Graph..

 ,1917-1931 ,

,
. .
DE STIJL ,
M. H. J. Schoenmaekers The New Image of the World and
,"Principles of Plastic Mathematics

. .
20- 21-

- . Piet Mondrian
van Doesberg Theo - ,
.

-
, ,
. ,
.

 - 2

.
.
LESS IS MORE LESS IS BETTER
.
. 20-
, , .
.
, ,

.

,
.
,

.
, .

8
9

http://www.calcalist.co.il/local/articles/0,7340,L
http://www.calcalist.co.il/local/articles/0,7340,L-3514163,00.html
3514163,00.html
http://goarticles.com/article/Keeping
http://goarticles.com/article/Keeping-up-with-Trade-Show-Trends/2023323/
Trends/2023323/
keeping up with trade show trends by Exhibition Co.

10

11

Exhibit design trends by Nicole brudos ferrera

,
.

, ...

http://www.exhibitoronline.com/exhibitormagazine/article.asp?id=626
://www.exhibitoronline.com/exhibitormagazine/article.asp?id=626 10
http://www.pantone.com/pages/fcr.aspx?pg=20949&ca=4 11
http://www.colormarketi
http://www.colormarketing.org/

 - 3
-
:
Color: communication in architectural space,
, Frank H. Mahnke,Bettina RodeckGerhard Meerwein
.1998
, .
, .

-

. - ,

.
. ,

outcome
Cumulative

Valid

Frequenc

Percent

Percent

Percent

65.8

65.8

65.8

171

lose

100.0

34.2

34.2

89

win

100.0

100.0

260

Total

Valid

:
shape
Frequenc
Valid

Valid

Cumulative

Percent

Percent

Percent

round

139

53.5

53.5

53.5

straight

121

46.5

46.5

100.0

Total

260

100.0

100.0

:
color
Frequenc
Valid

Valid

Cumulative

Percent

Percent

Percent

white

66

25.4

25.4

25.4

colored

194

74.6

74.6

100.0

Total

260

100.0

100.0

outcome * color Crosstabulation

color
Total

colored

white

171

121

50

Count

100.0%

70.8%

29.2%

% within outcome

65.8%

62.4%

75.8%

% within color

65.8%

46.5%

19.2%

% of Total

89

73

16

Count

100.0%

82.0%

18.0%

% within outcome

34.2%

37.6%

24.2%

% within color

34.2%

28.1%

6.2%

% of Total

260

194

66

Count

100.0%

74.6%

25.4%

% within outcome

100.0%

100.0%

100.0%

% within color

100.0%

74.6%

25.4%

% of Total

lose

outcome

win

Total

70.8% 29.2%
82% 18%

outcome * shape Crosstabulation

shape

outcome

lose

win

Total

round

straight

Total

Count

97

74

171

% within outcome

56.7%

43.3%

100.0%

% within shape

69.8%

61.2%

65.8%

% of Total

37.3%

28.5%

65.8%

Count

42

47

89

% within outcome

47.2%

52.8%

100.0%

% within shape

30.2%

38.8%

34.2%

% of Total

16.2%

18.1%

34.2%

Count

139

121

260

% within outcome

53.5%

46.5%

100.0%

% within shape

100.0%

100.0%

100.0%

% of Total

53.5%

46.5%

100.0%

:
. 43.3% 56.7%
. 52.8% 47.2%

 :
) ( )
( .Enter :

Omnibus Tests of Model Coefficients

Sig.

df

Chi-square

.009

11.535

Step

.009

11.535

Block

.009

11.535

Model

Step 1

) (
) ( .6%
Model Summary
R

Log Cox & Snell R Nagelkerke

Square

Square

likelihood

.060

.043

-2
Step
1

322.594

a. Estimation terminated at iteration number 5 because

parameter estimates changed by less than .001.

. :
.
Hosmer and Lemeshow Test
Sig.

df

Chi-square

Step

1.000

.000

. :
5.515
.
5.275
.


. split place .
: .

Variables in the Equation

B

Step 1

S.E.

Wald

df

Sig.

Exp(B)

95% C.I.for EXP(B)

Lower

Upper

shape

1.707

.701

5.933

.015

5.515

1.396

21.790

color

1.663

.640

6.759

.009

5.275

1.506

18.482

color by shape

-1.562

.762

4.204

.040

.210

.047

.933

Constant

-2.234

.607

13.518

.000

.107

a. Variable(s) entered on step 1: shape, color, color * shape .

Risk Estimate
shape

Upper

5.275

1.506

18.482

For cohort color = white

4.041

1.300

12.564

For cohort color = colored

.766

.658

.892

N of Valid Cases

139
1.107

.492

2.489

For cohort color = white

1.075

.602

1.920

For cohort color = colored

.971

.771

1.223

N of Valid Cases

121

Ratio

for

outcome
(lose / win)

Odds

Ratio

for

outcome
(lose / win)

straight

95% Confidence Interval

Lower

Odds

round

Value

Chi-Square Tests
shape

Value

df Asymp. Sig. (2- Exact

sided)

.005

6.777

.009

Likelihood Ratio

9.338

.002

Pearson Chi-Square
Continuity Correction

7.982

Sig.

(2- Exact Sig. (1-

sided)

sided)

.004

.003

.840

.487

round
Fisher's Exact Test
Linear-by-Linear Association

7.924

.005

N of Valid Cases

139
c

.807

.002

.969

Likelihood Ratio

.060

.806

Pearson Chi-Square
Continuity Correction

.060

straight
Fisher's Exact Test
Linear-by-Linear Association

.059

N of Valid Cases

121

.807

a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 9.37.
b. Computed only for a 2x2 table
c. 0 cells (.0%) have expected count less than 5. The minimum expected count is 13.60.

:
6% ) (
. . .
6% ,
. /

 :
34.2% ,

:
, 34.2%

-
:
:
,
) 100% (

-

) , (

:
-

-
.
) ( 6%

,
.
,
, .90%

:
0.40 sig
-
+ 50%
+ 25%

+ 50%
+ 35-40%

+ - +
.

 : +/ =
: . ,

. .

.
.
:
.
.
: