Services Marketing Operational Field Work out Assignment: 1.

The main objective of the operational field work out is to relate class room learning and integrate the learning with the practical experience. 2. The assignment is divided into three categories. I. Visit the allocated service organization and understand the complete service process and the flow of services. Relate with Servuction model. II. Identify the service gaps and to come up with a better service process and fill the identified gaps to ensure better service quality which can be implemented. Use service gap model. III. Last category is to understand how the services are promoted in that organization and taking a cue from the improved service quality suggested by the group and finally a video commercial should be made(video shoot by the same group members) showing the improved services and the video soot should be at the allocated service organization location. Use extended 8Ps and service strategies. The video commercial should me of 30 seconds (min) to one minute (maximum) and the entire group members should act in the video commercial and can take help of your friends or any other person. 3. Each group comprises of four members and each member is mandated to contribute equally for the assignment. If any member of the group is absent or did not contribute for what-so-ever reasons then the desired action will be taken and the marks will not be awarded (this is nonnegotiable). 4. The task of the assignment requires all the members of the group to visit the allocated service organization or establishment and need to understand the service process. 5. The main task is to identify the service gaps in the service organization and analyze the gaps. After a thorough understanding and analysis, the group is required to come up with improved service process plan which is implementable and fill the identified gaps. 6. After the completion of the video shoot all the groups are required to give a power point presentation of ten minutes followed by the video commercial. All the group members should equally participate in the presentation. The presentation is for fifteen minutes including video commercial. 7. Absenteeism is not accepted and do not come with any excuse or reason, as there will not be any consideration for those who are absent and they will forgo the marks. If any group or group member is absent on the date of the presentation then they will lose the marks. 8. The dates for the presentation will be from 6/8/2012 and in case of any unforeseen events the presentation dates will be informed accordingly. 9. For any clarifications meet me in the college or write an email to vvism2rrk@gmail.com

Services Marketing/PGDM 11-13/VVSB/R.RaviKishore