Targeting: (B) t-target marketing (Targeting)

Major target customers are mainly between 15~30sui, in addition to student groups, there are Office workers, commercial and industrial areas, so you can be in the urban area for students, Office workers, men and women, can let to buy at a glance know where their goods to. (C) p market position (Position) Uniqlo in the hearts of consumers have different product image and status, Uniqlo a surname is main cheap, practical and durable fashion, you can wear from the style, like the winter hot commodity, down coat, taking in the warm clothes are carefully developed special materials. , The respondents of basic data Subject: your gender?

Survey: Girls 65% boys 35%. It can be seen that Uniqlo the majority of consumers for female names. Topic II: your age?

Survey: Consumers of all ages in 15~20sui 59%, 21~30sui 19%, 13% over 15 years old, 41 years of age accounted for 5%, 31~40sui and 4%. It can be seen that consumers are mostly young people.

Topic three: your career?

Survey: Occupational distribution of consumer business accounted for up to 43%, student 41%, other 6%, Catholic 4%, housewives free 3% for industry. It can be seen that consumers are mostly engaged in business.

Figure 9 the occupational distribution of ratio analysis Topic four: monthly disposable amount? Survey: Consumers can spend amount below 10,000 at most accounts for 69%,10,001~20,000 19%, 20,001~30,000 6% for more than 30,001. It can be seen that all the amounts available in 10,000 is up and down percentage is up to. Figure 10 person disposable amount distribution ratio analysis chart

Uniqlo:
4P, Uniqlo marketing strategy analysis
1950 McKinsey (McKinsey) made by 4P marketing mix, "marketing mix" marketing of a surname is the so-called 4P, which contains the product (Product), price (Price), pathways (Place), promotion (Promotion) of marketing. In order to achieve marketing objectives, the need for effective "marketing mix", to convey enterprises Pian Image and status, successful sales of the product and profit. (A) product strategy (Product) To the needs and desires of customers, designed many models of Uniqlo brand clothing to meet the needs of the general public.

Major markets include: t-shirt, taking in the warm clothing, shirts, vests, sweaters, jackets, down outside Getting there, jeans, belts, socks, pants, scarves, etc, a variety of select, Uniqlo Commodity spread to consumers of all ages, becoming the latest trend of brands. (B) the pricing policy (Price) Uniqlo brand commodity prices take a very popular prices, such as: Heat Tech, t-shirts, Belts, socks, and so are below the 800 Yuan, jeans are about 1,000 yuan, down coats also within 2,000 to 4,000 yuan price, maximum price no more than 4,000 yuan. More Ding priced than other brands with the highest prices, enabling customers to less money to buy. But to Taiwan shop currently of price has than other national of shop has to of high of phenomenon, other national are is directly from continent imports material, therefore cost low; but in Taiwan currently for continent system textiles still has hundreds of items has not yet open prohibited so part of continent system textiles of imports, so had to in other national for Taiwan production small of commodity only imports Taiwan of only home, so caused pricing partial high. (C) the access policy (Place) Uniqlo's supply chain management: track customer preferences to seize sales opportunities. Uniqlo in pre-IPO years looking for development and procurement of raw materials, through proposals for research and development to design style, wait for the samples confirmed that a surname to the raw material manufacturers, the Ministry of planning to marketing. Then a surname of goods to the production Department for quality control, monitoring of production processes. At the time of manufacture, production implementation of production plan-the "craftsman" plan, this plan is through technical advice and guidance, to collaborate with external factories. Uniqlo in the 6 months prior to listing, production cooperation and external factories. After arriving goods warehousing through order control, distribution to retail sales of goods. Uniqlo formal listing, take advantage of store and online sales tactics to attract customers to buy. After the lab after purchase, consumers ' views, needs, feedback to the Planning Department, the Department of development and production of raw materials, as well as the store to improve. (D) promoting policy (Promotion) Uniqlo swept Taiwan consumers, TV news, newspapers and magazines have their advertising. Using questionnaires, we understand consumer preferences, so that the "fashion" is not just a specific group but popular. While sales personnel in Hankyu store service, the clerk in a gracious manner to service consumers. When the customer purchased the clothing and not the body, Uniqlo clothing is also available to modify service