Foundation

BestSuited Skin Type

Foundation Selection Guide

Coverage Finish OilFree FragranceFree SPF Broad Spectrum Light Medium Light Medium Medium Dark Dark

Perfecting Makeup (liquid)

All

Light to Medium

Satin

25

Bare (N) Vanilla (W) Ivory (W) L10 (C) L20 (W)

Alabaster (C)

Alabaster Beige (N) Creamy Beige (W) Simply Beige (C) ML30 (N) ML40 (W)

Soft Bisque (W) Desert Beige (C)

Medium Deep Warm (W) Delicate Beige (N) M50 (W)

Rich Almond (C) Warm Honey (W) Sun Beige (N)

Deep Tan (W)

Sheer Defense Tinted Moisturizer (liquid) Ultra Powder Foundation (powder) Purely Mineral Makeup (powder) Purely Mineral Pressed Makeup (powder) POWDER BASE Foundation (cream)

All

Sheer

Dewy

15 24** P

MD70* (W)

All

Sheer to Full

Matte

Ultra Fair (W) Ultra Bloom (C) Ultra Bare (N) Ultra Cameo(W) P P L10 (C) (loose only) L20 (C) L28 (W) Porcelain (C) Ivory (W)

Ultra Ivory (C) Ultra Buff (C) Ultra Chiffon (C)

Ultra Neutral (W) Ultra Cream (W)

Ultra Blush (C) Ultra Bisque (C)

Ultra Sand (C) Ultra Golden (W) Ultra Beige (C) Ultra Caf (W) M52 (C) (loose only) M56 (N) M90 (W)

Ultra Honey (C) Ultra Tan (W)

Ultra Amber (C) Ultra Spice (W) Ultra Nutmeg (W)

Ultra Toffee (W) Ultra Espresso (N)

All All Dry

Sheer to Luminous Medium Medium Semito Full Matte Medium to Full Dewy

P P

ML40 (C) ML44 (W)

Translucent (C) Midtone (C) Rose Glo (C) Blushing Beige (C) Alabaster (C) Creamy Beige (C) Simply Beige (C) Light Neutral (C) Alabaster Beige (N) Creamy Beige (N)

Rose Beige (C) Taffy Cream (C) Cream Beige (W) Alabaster Beige (N) Soft Bisque (W) Quiet Rose (C)

Sandy Beige (C) Bamboo Beige (C) Pure Beige (N) Maple Cream (W) Sandy Beige (N) Golden Beige (W) Pure Beige (N) Tan Beige (C) Sandy Beige (W) Golden Beige (W) Medium Neutral (C) Medium Deep Neutral (N)

Champagne Beige (C) Caramel Beige (C) Newport Tan (C) Gentle Tan (C) Sun Beige (W)

Fawn Beige (C) Latan (C) Golden Birch (C) Spice Beige (C)

Dark (C) Sunny Tan (C)

Ultra Foundation with HC-12 (cream) TOTAL FINISH Compact Makeup (cream)

Normal to Dry

Sheer to Medium Sheer to Full

Dewy

Cream (C) Porcelain (C) Ivory (C) Porcelain (C) Ivory (N)

Normal to Dry

Matte or Dewy

Medium Deep Golden (C) Toffee (W) Buff Beige (C) Delicate Beige (N)

Caf Au Lait (W) Deep Neutral (C) Amber Beige (W)

Flawless Effect Liquid Foundation (liquid) Timeless Age-Defying Makeup (liquid) Aqua Balance Makeup (liquid)

Normal to Dry

Medium to Full

SemiMatte

15

L10 (W) L12 (C) L14 (W) L18 (C) Cream (C) Porcelain (C) Sesame (C) L5 (N) L10 (W) L16 (W) L18 (C)

L22 (W) L24 (C)

ML28 (N) ML30 (W) ML34 (C) Alabaster (C) Alabaster Beige (N) Creamy Beige (W) ML30 (W) ML34 (C)

ML36 (C) ML42 (N)

M50 (C) M54 (W) M58 (C) Sandy Beige (C) Pure Beige (N) Tan Beige (C) Sun Beige (W)

MD70 (W) MD74 (W)

D80 (C)

Normal to Dry

Medium to Full

Luminous

20

Vanilla (N) Ivory (W)

Simply Beige (C) Soft Bisque (W) Quiet Rose (C) ML36 (W) ML40 (C) ML42 (N) Soft Bisque (W) Quiet Rose (C)

Normal to Oily

Medium to Full

SemiMatte

L22 (W) L24 (C) L26 (N)

M50 (C) M52 (W) M54 (W) M58 (W) Sandy Beige (W) Pure Beige (W) Tan Beige (C) Sandy Beige (C) Sun Beige (W)

MD70 (W) MD74 (C) MD76 (C) MD78 (W)

D80 (C) D82 (N)

Liquid Makeup SPF 16 (liquid)

Normal to Oily

Sheer to Medium Sheer to Medium Medium to Full

SemiMatte

16

Creamy (W) Porcelain (C) Ivory (W) Porcelain (C) Sesame (C) Vanilla (W) Cream (N) Porcelain (C) Sesame (N) Ivory (W) Natural (W)

Alabaster (C) Creamy Beige (W) Simply Beige (C) Alabaster (C) Alabaster Beige (C) Creamy Beige (W) Alabaster (C) Alabaster Beige (W) Creamy Beige (C) Simply Beige (C)

Smart Finish Compact Makeup (cream to powder) Lasting Foundation (liquid)

Normal to Oily

Matte

18

Simply Beige (C) Soft Bisque (W)

Oily

Matte

12

Vanilla (W) Ivory (N) Natural (W)

Soft Bisque (W) Ecru (W)

Sandy Beige (C) Golden Beige (W) Pure Beige (N)

Wheat* (W) Tan Beige (C) Sun Beige (W) All information is subject to change.

*Shade not available in Canada

Shade only available in Canada

Undertones: N = Neutral, C = Cool (pink), W = Warm (yellow) **Sheer Defense SPF 24 formula upgrade to begin shipping in 4th Quarter 2012.

Concealer Selection Guide

Concealer Benefits BestSuited Skin Type Coverage Finish Oil-Free FragranceFree Light Medium Light Medium Medium Dark Dark Other

Dual Action Concealer (liquid) Cover Up (liquid)

Hydrating, buildable coverage with anti-aging benefits.

All

Buildable

Semimatte

Light (C)

Medium Light Neutral (N) Medium Light Cool (C) Medium Light Warm (W) Cool Light (C) Warm Light (W) Medium Light (W) Medium Light Cool (C) Medium Light Warm (W)

Medium (N)

Medium Dark (N)

All-day wear; waterproof. Available in color-neutralizing shades.

All

Full

Matte

Light (C)

Warm Medium (W) Medium (C) Bamboo (W) Medium Dark (N) Medium (N) Medium Dark (N)

Toffee (W)

Soft Yellow Soft Green Lilac

Creamy Concealer (cream)

Smooth buildable coverage.

All

Buildable

Natural

Light (N)

Undertones: N = Neutral, C = Cool (pink), W = Warm (yellow)

WHAT HAVE YOU GOT TO HIDE?

SOLUTION the general rule of thumb Ruddiness (redness) Broken Capillaries Rosacea Port Wine Stain Blemishes Tattoos (red) Age/Sunspots (red) Birthmarks (red) Sunburn Dark Circles (blue) Veins Tattoos (blue) Bruising (blue) Sunspots (blue) Dark Circles (brown) Sallow (yellow cast) Tattoos (brown/black) Chloasma (mask of pregnancy) Age/Sunspots (brown) Bruising (yellow/brown) Birthmarks (brown) Dull Skin *Select a concealer that is skin tone appropriate. Companion Products: Makeup Artistry Face #1 Brush Face #2 Brush Face #3 Brush Face #6 Brush Foundation Primer Foundation Primer Plus with SPF 15 Expert Touch Finishing Spray To neutralize pink to red discolorations use warm or green shades. Neutral undertones can be used to help with any minor correcting. CONSIDER* minor corrections Dual Action Concealer (warm or neutral shades) Creamy Concealer (warm or neutral shades) Cover Up (warm or neutral shades) Cover Up Soft Green (under foundation) or Soft Yellow Anti-Redness Powder (over foundation) Concealers with warm undertones will cancel blue/cool tones. Also excellent to brighten dark areas or add warmth. Neutral undertones will offset subtle cool tones. Dual Action Concealer (warm or neutral shades) Creamy Concealer (warm or neutral shades) moderate corrections major corrections

Cover Up (warm or neutral shades)

Cover Up Soft Yellow

Concealers with cool undertones will offset any sallow/yellow tones. Also, cool tones help brighten dull or olive skin tones and neutralize yellow bruising. Neutral undertones will counteract any lighter brown to yellow tones.

Dual Action Concealer (cool or neutral shades) Creamy Concealer (cool or neutral shades) Cover Up Lilac

2012 Merle Norman Cosmetics, Inc.

4/12