FORIMMEDIATERELEASE

THEWORLDSFIRSTFULLYINTEGRATED3DPRODUCTIONANDPERFORMANCEFACILITY GIVESADVERTISERSANDENTERTAINMENTCONTENTPRODUCERSGROUNDBREAKING ACCESSTOCOSTEFFECTIVEANDTURNKEYSTEREOSCOPIC3DPRODUCTIONS

CollaborationfromStagesideProductions,3DPioneersSabellaDernEntertainmentandVideo EquipmentRentalsCreatesRevolutionaryAccesstoLeadingEdge3DProductionat AustinCityLimitsLiveatTheMoodyTheater

Austin, TX and Los Angeles, CA July 18, 2012 Stageside Productions, ACL Lives full service, inhouse production companyhaspartneredwithSabellaDern(SD)EntertainmentandVideoEquipmentRentals(VER)tolaunchthenations firstpermanentstereoscopic3Dproductionstudio.Thisrevolutionarycollaborationwillbringstereoscopic3Dacquisition and broadcast technologies to advertisers, sporting events, concerts, sitcoms and more, positioning ACL Live as the transformative backdrop for contentproducers looking to showcase brands through this dynamic, and now accessible, cuttingedge 3D technology. The awardwinning ACL Live, which recently played host to Bruce Springsteen and JayZ during the 2012 SXSW Conference, is a 2750 capacity performance and production facility that converts into a 10,000 squarefootstateoftheartsoundstageandstereoscopic3D/2Dproductionfacility. The bottom line there is no other permanent facility with the combination of amazing performance space, limitless camerapositions,stateoftheartsound&lightingthatwehavehereatACLLive,saidFreddyFletcher,VenuePartnerand ExecutiveProduceratStagesideProductions.Nowthroughthis3DpartnershipwithSDEntertainmentandVER,wecan shareourcombinedexpertiseforliveevents,commercialproductions,independentprojects,globalbrandinitiativesand everythinginbetween;allwithgreatlyreducedcostsforhighdef2Dand3Dproduction. 3D video content and technology are headed for a revolution across all platforms, said Jonathan Dern, CEO of SD Entertainment.Notonlyaresalesof3DTVsupamonstrous245percent,withmorethan7millionsoldinthefirstquarter of2012alone,butthenextgenerationwillbeglassesfree3D.Thisgroundbreakingadvancementwillalsorulethemobile entertainmentindustry,withsmartphones,laptopsandtabletsallsettofeatureleadingedgeglassesfreedisplayscreens andadvanced3Dcapabilitiesbeginningnextyear.Puttingunparalleledpicturequalityand3Dintoconsumershandsfor thefirsttimeThiswillabsolutelybeagamechangerforadvertisersandcontentcreatorsaroundtheglobe. Derncontinued,Weareextremelyexcitedtohelpdemystifytheemergingfieldofdigitalstereoscopiccontentproduction foradvertisersandcontentproducers,whilepartneringwiththemtocreatestriking3Dcontentwithanenormouswow factor. Weknowthataudienceswhohaveseen3Dsports,concerts,andothereventswantmoreoftheirentertainmenttobein 3D,saidWayneMillerofSDEntertainment.The3DcapabilityatACLLiveisgoingtoenableproducerstofeedpeoples increasingdemandforhighquality3Dentertainmentonanynumberofscreens.Withmeaningfulnewadvancesinglasses free 3D, more than 300 million handheld 3D devices are expected by 2015, and with the explosion of dedicated 3D channelsacrossmultipleplatforms,thescopeofdistributionisbroaderthanever.Advertisersandcontentcreatorshave an enormous opportunity to differentiate themselves from competitors. With the preeminence of 3D, audiences are expectingtobeengaged,andwiththeintimatelayoutoftheACLLivevenue,wehavetheidealsettingtoproducecontent givingaudiencesthemostengaging3Dexperience. AaronLathamJames,VERsDirectorof3D,added,Webelieve3Disanimportantaspectoftheproductionlandscapeand areproudtobeapartoftheworldsfirstturnkeyfullyintegratedlive3Dproductionfacility.WithVER'sworldclass3D technology support, this is going to significantly lower the barrier to costeffective live multicamera stereoscopic productiontoforwardthinkingcompanieswhocannowutilizeACLLiveasthebackdropforanytypeof3Dproduction. Withourstateofthearttechnology,3DproductionexpertiseandthephenomenalspacethatisprovidedbyACLLive,we lookforwardtoworkingwithpartnerstorealizetheirbrandsandcontentin3D.

 "Austincontinuestobeattheforefrontofinnovation,filmandmusic.ItsrankedasoneofAmericastopcitiesto visitanddobusiness,commentedBobLander,presidentandCEOoftheAustinConvention&VisitorsBureau.ACL LiveatTheMoodyTheateristhenationsfirstpermanentstereoscopic3DandHDproductionvenueyetanother indicationthatAustinisonthecuttingedgeofnewtechnology. Tobookanupcoming3DProductionatACLLiveContact JanMirkinEarley|SupervisingProducer,StagesideProductionsatAustinCityLimitsLive T:5124136475E:JMirkin@acllive.com ####

AustinCityLimitsLiveatTheMoodyTheater: Winnerof2011PollstarAward:BestNewMajorConcertVenueAustinCityLimitsLiveatTheMoodyTheater(ACLLive)isastateof theart,2,750personcapacitylivemusicvenuethathostsapproximately100concertsayear.Itservesasthenewhomeforthetaping oftheacclaimedKLRUTVproducedPBSseries,AustinCityLimits,thelongestrunningmusicseriesinAmericantelevisionhistory.ACL LiveisnestlednexttotheWAustinHotel&Residences,whicharebothlocatedwithinBlock21,thefirstmixedoccupancybuildingof itstypeintheworldtobeLEEDcertified.LEEDisamarkofexcellencedevelopedbytheU.S.GreenBuildingCouncilacknowledging measurableperformanceattributesthatbenefithumanandenvironmentalhealth.ACLLiveisthepremierdestinationinAustinforlive performancesaswellasnumerousspecialandprivateevents. AboutStagesideProductions: Stageside Productions is a fullservice, inhouse production company. The High Definition broadcast, multibit rate live streaming equipment infrastructure and personnel allows the unprecedented ability to create broadcast quality content for Television, live streaming,DVDs,VideoonDemandanddigitaldistribution.Inadditiontofilmingandstreamingliveconcerts,StagesideProductions producescontentformusic,advertising,andfilmprojectsusingAustinCityLimitsLiveasasoundstageandabroadcastoutlet. AboutVER: VideoEquipmentRentalsVERistheoneofworldslargestequipmentrentalcompanysupplyingtheAV,broadcastandproduction marketsforover26yearswithstateofthearttechnologyin3D,HD,Audio,Video,Lighting,andCreativeLEDDisplayforeventsand shows.VERprovidesabroadrangeofproductionandcreativesolutionsindigitalcinematography,3D,indoor/outdoorLEDDisplayand lighting. Our extensive inventory includes a full line of products including: Highdefinition and Digital Cinema Cameras, lenses and accessories,Multicamerasystems,customflypacks,projectors,VTRs,fiber,audioandmore. VERiscommittedtotherapidlygrowingmarketdemandsforprovidingthelatesttechnologyinprofessionalandcreativeequipmentto supportanyliveortapedproductions.HeadquarteredintheLosAngelesarea,with25officesacrosstheUS,CanadaandEurope,VER canprovideequipmenttoanywhereintheworld.Allequipmentisbackedbyour24/7technicalsupportwithexperiencedengineer specialiststoassistyoueverystepoftheway.Foracompletelistofequipment,visitourwebsite:www.verrents.com AboutSDEntertainment: SabellaDernEntertainmentisapropertydevelopmentstudiospecializinginproducinganddistributingbranded3Dentertainmentthat connects with audiences and consumers on every screen. SD has produced television series and movies with an extensive roster of global IP holders andpartners,including Hasbro, HIT Entertainment, American Greetings, MGA, Skechers, Hallmark and Chorion. SD recentlyproducedBobtheBuilderin3D/4DforLegolandsworldwide,andthePBSseries,AngelinaBallerina.SDanditsprincipals founded the innovative digital distribution company, The Bigger Picture and its family theatrical matinee program, Kidtoon Films, releasingmorethan200alternativecontenteventsandindiefilmsinfiveyears,aswellasthefirsteverLIVE3DcinecastswiththeBCS CollegeChampionshipGameandtheNBAAllStarSaturdayNightin2009,theNCAAMensSemiFinalsandFinalsgamesandtheFIFA World Cup Final in 2010, and the Ultimate Fighting Championship in February 2012. In partnership with awardwinning 3D producer/directorWayneMiller,SDexecutiveproducedthegroundbreaking3Dcaptureofeightyhoursofcontentfrom5livemusic festivals(MileHigh,AllPointsWest,Lollapalooza,ACLandthePhishHalloweenshow),culminatinginthetheatricalreleaseofLarger ThanLife3D(DaveMatthewsBand,BenHarperandGogolBordello)andPhish3D.TheteamalsoproducedanddistributedtheFoo FightersWastingLightLIVE3Dperformancefromthebandsprivaterecordingstudioto3Dtheatresaroundtheworld. Formoreinformationvisitwww.sdentertainment.com

MEDIACONTACTS: GennaRosenberg SDEntertainment T:8188391461 E:gennarosenberg@gmail.com

SharilynMayhugh StagesideProductions/ACLLive T:5124041304 E:smayhugh@acllive.com