Professional Documents
Culture Documents
Strategic Chinese Social Media Plan For Kelly Hoppen MBE (Partly)
Strategic Chinese Social Media Plan For Kelly Hoppen MBE (Partly)
Strategic Chinese Social Media Plan For Kelly Hoppen MBE (Partly)
Li Chen
(PARTLY)
Contents
Introduction..................................................................................................................1
Schedule (graphic).........................................................................................................1
Tasks and Responsibilties (graphic) ............................................................................2
Stage 1: Listening.........................................................................................................3
Manual searches on Weibo.........................................................................................3
Manual searches on Kaixin & Renren........................................................................4
Manual searches on other platforms...........................................................................4
Internet Searching.......................................................................................................5
Stage 2: Research and Profiling..................................................................................5
Online communities searching...................................................................................5
Influential blogger lists creation.................................................................................6
Target audiences location...........................................................................................6
Profile documents preparation....................................................................................6
Stage 3: Launching Social Media Profiles..................................................................7
Weibo Profile
Securing and setting up new account.........................................................................7
Builidng community connections by following influnecers......................................7
Rules of posting.........................................................................................................7
Contents plan.............................................................................................................8
Kaixin Profile
Securing and setting up new page..............................................................................8
Connecting with groups and influencers on Kaixin...................................................8
Rules of posting..........................................................................................................9
Contents plan..............................................................................................................9
Chinese Blog
Activating Kelly Chinese blog.................................................................................10
Connecting with influencers and communities........................................................10
Blog posts plan.........................................................................................................10
Other Profiles
Platforms selection...................................................................................................11
Accounts launching..................................................................................................11
Connecting with communties and influencers on each platform.............................11
Rules of posting.......................................................................................................12
Contents plan............................................................................................................12
Stage 4: Outreach to influencers...............................................................................12
DM on each platform...................................................................................12
Email outreach..............................................................................................13
Online Engaging...........................................................................................13
Stage 5: Monitoring....................................................................................................13
Tools.............................................................................................................13
Quantitative Measures..................................................................................14
Stage 6: Reporting......................................................................................................14
Additonal Support......................................................................................................14
Events social support..................................................................................................14
Coorperated Brands support.......................................................................................15
Project social support.................................................................................................15
Support Channels.......................................................................................................15
Summary.....................................................................................................................16