NEW 7000 SERIES REACH-FORK TRUCK PRODUCT INTRODUCTION

Susan Comfort November 14, 2011

AGENDA

New 7500 Reach-Fork Truck Enhanced Eco-Performance New Eco-Performance Calculator Competitive Overview

2011 The Raymond Corporation. Confidential: Internal document intended only for use by Authorized Raymond and Raymond Sales and Service Center Representatives.

WHAT IS NEW 7000 SERIES

Faster
Lift Speeds Travel Speeds (Standard) Lower Speeds Reach-Retract Speeds

High Speed Lift with Regenerative Lowering New 16.12 B.C. configuration with AC Drive/AC Lift Enhanced Eco-Performance New Lower Profile Deadman Pedal Vantage Point System Info & Activation Options Smoothy Load Wheels & LED Work Lights

2011 The Raymond Corporation. Confidential: Internal document intended only for use by Authorized Raymond and Raymond Sales and Service Center Representatives.

WHAT IS NEW MODEL NUMBER CHANGES

New model numbers designated due to significant changes in the motors, controllers, hydraulics and other technologies to provide enhanced Eco-Performance

Current 7400 7420 7600 7620

New 7500 7520 7700 7720

2011 The Raymond Corporation. Confidential: Internal document intended only for use by Authorized Raymond and Raymond Sales and Service Center Representatives.

WHAT IS NEW SALES MANUAL UPDATES

Updated electronic sales manual notified by email Paper Sales Manuals shipped AC Lift & B.C.
No longer an option They are truck configurations

Minor truck price adjustments

21.12 max usable went up $120 7520/7720 went up $855 List

2011 The Raymond Corporation. Confidential: Internal document intended only for use by Authorized Raymond and Raymond Sales and Service Center Representatives.

ENHANCEMENTS LIFT SPEEDS

Lift speed
AC Lift trucks have lift speeds increased from 130 to 150 fpm unloaded on Models 7500/7700

High Speed Lift (160 fpm) with Regenerative Lowering

Standard on Models 7520/7720 increasing the Lift Speeds from 107 to 160 fpm (50% increase) with a $855 price increase Optional on Models 7500/7700 (18.12 & 21.12 B.C.) for $855

2011 The Raymond Corporation. Confidential: Internal document intended only for use by Authorized Raymond and Raymond Sales and Service Center Representatives.

ENHANCEMENTS REGEN

Regenerative braking extends the life of components Regenerative lowering recharges the battery when the forks are lowered returning 10% of the amps back to the battery

2011 The Raymond Corporation. Confidential: Internal document intended only for use by Authorized Raymond and Raymond Sales and Service Center Representatives.

ENHANCEMENTS TRAVEL SPEEDS

8.0 mph unloaded is standard on all Models 7500/7520 and Models 7700/7720 with loads up to 1,500 lb.
Tractor first or forks first

Raymond
7500/7700 Tractor First Unloaded Tractor First Loaded Forks First Unloaded Forks First Loaded 8.0 (Was 7.5) 7.5 8.0 7.5

Raymond
7520/7720 8.0 (Was 7.5) 7.5 8.0 7.5

Crown
RR5725 8.0 7.2 6.8 5.7

Crown
RM6025 (42) RM6095S (48) 8.0 / 8.3 7.2 / 7.2 6.8 / 6.0 5.7 / 6.2

2011 The Raymond Corporation. Confidential: Internal document intended only for use by Authorized Raymond and Raymond Sales and Service Center Representatives.

ENHANCEMENTS

Lower Speeds
Increased to 110 fpm Unloaded (was 95 fpm) Increased to 110 fpm Loaded (was 100 fpm)

Reach and Retract speeds

Increased on the Reach models to one second less

2011 The Raymond Corporation. Confidential: Internal document intended only for use by Authorized Raymond and Raymond Sales and Service Center Representatives.

ENHANCEMENTS HYDRAULICS

Elimination of pressure losses in hydraulic systems = less Horse Power loss = higher efficiency 7520 with Regen standard: Lift Speeds increased by 50%
Draws 15% less energy during unloaded lifts than the Model 7420 Regen function puts 10% back into battery

STD configuration
Haldex cast iron pump for greater pump life Uses AC lift motor for auxiliary functions Available with 16BC

Regen
Internal gear pump for improved efficiencies and reduced noise Uses the Model 7400 DC aux motor for auxiliary functions Improved maintenance with separate aux manifold

2011 The Raymond Corporation. Confidential: Internal document intended only for use by Authorized Raymond and Raymond Sales and Service Center Representatives.

WHAT TO SAY WHY RAYMOND IS SO PRODUCTIVE

Acceleration & braking affects productivity 2500# 50 feet Start to Stop

Application facts are that a truck spends more time accelerating and braking than any other function Raymonds ACR System gets to 7 mph in 6.5 seconds and comes to a complete stop in 8 seconds Closest competitor never achieves published top speed and requires more time to come to a complete stop Raymond ACR System provides more pallets moved with less labor Typical Reach Truck Application (75% travel, 25% lift. Avg. Speed 23 mph.)

2011 The Raymond Corporation. Confidential: Internal document intended only for use by Authorized Raymond and Raymond Sales and Service Center Representatives.

WHAT IS NEW AC LIFT WITH 16.12 B.C.

AC lift - New configuration

Now available with 16.12 max usable battery compartment on Model 7500 This configuration is $1,000 more than DC lift. $475 less than Model 7400 configuration 2 smaller than previous 18.12 for greater maneuvering

2011 The Raymond Corporation. Confidential: Internal document intended only for use by Authorized Raymond and Raymond Sales and Service Center Representatives.

COMPETITIVE OVERVIEW
Reach trucks Model Fork Ht. (Max) Lift Speeds Unloaded (AC Hydraulics) fpm Lift Speeds Loaded (AC Hydraulics) fpm Lowering Speeds Travel Speed Power Unit First Unloaded mph Travel Power Unit First Loaded mph Travel Speed Forks First Unloaded mph Travel Speed Forks First Loaded mph Regenerative Lowering Raymond 7500/7700 372 150 (160 Opt) 80 110 8.0 7.5 8.0 7.5 Optional Raymond 7520/7720 444 160 95 110 8.0 7.5 8.0 7.5 Standard Crown RR5725 (42) 400 153 82 110 8.0 7.2 6.8 5.7 Not Available Crown RM6025 (42) RM6095S (48) 400 / 505 153 82 110 8.0 / 8.3 7.2 / 7.5 6.8 / 6.9 5.7 / 6.2 Standard

2011 The Raymond Corporation. Confidential: Internal document intended only for use by Authorized Raymond and Raymond Sales and Service Center Representatives.

WHAT IS NEW NEW LOW PROFILE DEADMAN PEDAL

New! Model 7500

Model 7400

Low-Profile Deadman Pedal

2011 The Raymond Corporation. Confidential: Internal document intended only for use by Authorized Raymond and Raymond Sales and Service Center Representatives.

WHAT IS NEW VANTAGE POINT OPTION

VANTAGE POINT SYSTEM

Info on Monitor if purchased includes: Height Tilt Indicator Vertical Hold Weight Height Limit display

Monitor on when traveling at 2.5 mph or less at any fork height

2011 The Raymond Corporation. Confidential: Internal document intended only for use by Authorized Raymond and Raymond Sales and Service Center Representatives.

WHAT IS NEW NEW OPTIONS

SMOOTHY LOAD WHEELS LED WORK LIGHTS

2011 The Raymond Corporation. Confidential: Internal document intended only for use by Authorized Raymond and Raymond Sales and Service Center Representatives.

7000 SERIES IN A NUTSHELL ENHANCED ECO-PERFORMANCE

The Raymond 7000 Series Reach-Fork trucks feature industry leading lift, lower and travel speeds combined with optimized energy efficiency, including regenerative lowering, maximizing the number of pallets that can be moved per hour Enhanced Eco-Performance
With the new Model 7500, significantly improved USAC test cycle time from a 4% advantage over the competition with the Model 7400 to 9% Without any compromise in our Eco-Performance energy efficiency

2011 The Raymond Corporation. Confidential: Internal document intended only for use by Authorized Raymond and Raymond Sales and Service Center Representatives.

AGENDA

New 7500 Reach-Fork Truck Enhanced Eco-Performance New Eco-Performance Calculator Competitive Overview

2011 The Raymond Corporation. Confidential: Internal document intended only for use by Authorized Raymond and Raymond Sales and Service Center Representatives.

ECO-PERFORMANCE INTRODUCTION

Over the last decade our customers have told us they move more product using fewer trucks with less batteries than our competitors We wanted to validate our efficiencies with third party benchmarking

2011 The Raymond Corporation. Confidential: Internal document intended only for use by Authorized Raymond and Raymond Sales and Service Center Representatives.

THIRD PARTY TESTING

3rd party testing was conducted by PosiCharge and monitored by USAC. Their testing showed Raymond lift trucks are 17-40% more energy efficient and up to 9% more productive than a leading competitor And that is Raymond Eco-Performance
Raymonds philosophy in how we design and engineer superior lift truck solutions for maximum economic and ecological benefits PRODUCT Reach-Fork Truck (7400) Reach-Fork Truck (7500) Reach-Fork Truck (7500) with Regen Pallet Trucks Stand-Up Counterbalanced Truck Swing-Reach Truck Used less energy 21% 15.8% 21.3% 33% 17% 40% Used less time 4% 9% 8.5% 6% 9% 0%

2011 The Raymond Corporation. Confidential: Internal document intended only for use by Authorized Raymond and Raymond Sales and Service Center Representatives.

USAC TEST CYCLE SET-UP

Three operators drove two similarly equipped trucks 16 identical cycles each so driver skill would not affect the results The lift truck settings were set to factory defaults Overall electricity consumption was recorded after each run The trucks lifted to 200 inches (except the pallet truck) The same test load of 2,000 lbs. was used for the test

2011 The Raymond Corporation. Confidential: Internal document intended only for use by Authorized Raymond and Raymond Sales and Service Center Representatives.

USAC TEST INFORMATION REACH TRUCK COURSE

Not to scale

2011 The Raymond Corporation. Confidential: Internal document intended only for use by Authorized Raymond and Raymond Sales and Service Center Representatives.

USAC TEST INFORMATION PALLET TRUCK COURSE

Not to scale

2011 The Raymond Corporation. Confidential: Internal document intended only for use by Authorized Raymond and Raymond Sales and Service Center Representatives.

USAC TEST CERTIFICATION

2011 The Raymond Corporation. Confidential: Internal document intended only for use by Authorized Raymond and Raymond Sales and Service Center Representatives.

ECO-PERFORMANCE

Eco-Performance is Raymonds philosophy in how we design and engineer superior lift truck solutions for maximum economic and ecological benefits Eco-Performance allows customers to reduce downtime, energy costs & CO2 emissions while increasing pallet moves compared to competition We do this by using the best components (motors, controllers, gears) and maximizing truck performance (acceleration and low amp draws) through systems design

2011 The Raymond Corporation. Confidential: Internal document intended only for use by Authorized Raymond and Raymond Sales and Service Center Representatives.

WHAT DOES ECO-PERFORMANCE MEAN FOR CUSTOMERS?

Interest 3%

Significant reduction in battery changes per year

Hard savings in labor savings and equipment uptime Fewer battery changes means more time on the floor moving product

Electricity 5%

Maintenance 9%

Significant reduction in kWh usage

Hard savings in energy costs Hard reduction in CO emissions/Carbon Footprint

Purchase Price 11%

Labor 72%

Sizable increase in pallet moves per cycle

2011 The Raymond Corporation. Confidential: Internal document intended only for use by Authorized Raymond and Raymond Sales and Service Center Representatives.

AGENDA

New 7500 Reach-Fork Truck Enhanced Eco-Performance New Eco-Performance Calculator Competitive Overview

2011 The Raymond Corporation. Confidential: Internal document intended only for use by Authorized Raymond and Raymond Sales and Service Center Representatives.

ECO-PERFORMANCE CALCULATOR
What is it

The Eco-Performance Calculator is one tool to assist you in illustrating the benefits of Raymond Eco-Performance, designed to quantify potential energy savings and productivity improvements that a customer could experience with Raymond lift trucks vs. Crown Early on in the sales process to show our differentiation Working high in the organization to provide a compelling reason to consider Raymond Working with individuals responsible for cost savings and productivity improvements or green initiatives Garner more value for the product Ability to cost justify your proposal To show confidence in winning a measured offensive demo. Raymond lift trucks have an advantage in productivity and efficiency Achieve executive sponsorship to demonstrate cost savings with Raymond vs. competition

When to use it

Why use it

2011 The Raymond Corporation. Confidential: Internal document intended only for use by Authorized Raymond and Raymond Sales and Service Center Representatives.

NEW ECO-PERFORMANCE CALCULATOR Energy Efficiency

% energy efficiency over competition % savings in energy costs Number of battery changes per year compared to competition $ amount saved in battery changes per year (labor costs) kWh used annually $ Energy cost

Productivity
# of pallets moved per day/ year over the competition

Labor Savings
Labor hours saved yearly to move the same number of pallets as competitor Labor costs per day to move the same number of pallets Labor costs per year to move the same number of pallets Annual labor savings - % and $

2011 The Raymond Corporation. Confidential: Internal document intended only for use by Authorized Raymond and Raymond Sales and Service Center Representatives.

AGENDA

New 7500 Reach-Fork Truck Enhanced Eco-Performance New Eco-Performance Calculator Competitive Overview

2011 The Raymond Corporation. Confidential: Internal document intended only for use by Authorized Raymond and Raymond Sales and Service Center Representatives.

COMPETITIVE RESPONSES

2011 The Raymond Corporation. Confidential: Internal document intended only for use by Authorized Raymond and Raymond Sales and Service Center Representatives.

COMPETITIVE RESPONSES

2011 The Raymond Corporation. Confidential: Internal document intended only for use by Authorized Raymond and Raymond Sales and Service Center Representatives.

WHAT TO SAY WHY RAYMOND IS SO ENERGY EFFICIENT

Saves Power Less batteries used Less kWh used Lower Energy Costs CO2 Savings

Creates Power Increased Energy Efficiency Increased Productivity Increased $ To The Bottom Line

2011 The Raymond Corporation. Confidential: Internal document intended only for use by Authorized Raymond and Raymond Sales and Service Center Representatives.

WHAT TO SAY WHY RAYMOND IS SO ENERGY EFFICIENT

The Crown Mono mast draws 33% more amps in free lift and over 44% more amps in main lift
Free Lift 500 375 33% Main Lift 720 500 44%

Crown RDM6095 RAYMOND 7620DR32 Used more amps than Raymond

Lifting draws 4 times as much current as traveling

*Test with amp clamp
2011 The Raymond Corporation. Confidential: Internal document intended only for use by Authorized Raymond and Raymond Sales and Service Center Representatives.

7000 SERIES COMPETITIVE ADVANTAGES

Reach trucks Model Bolt-On Wheel Plates with articulated load-wheels Cushioned Mast Staging Ductile Iron Baselegs Inertial Dampener Patented A-Frame Suspension & Steered Idler Open View Mast Single Axis Simultaneous Function Control Handle Universal Stance with Secondary Control handle Raymond 7500/7700 Standard Standard Standard Standard Standard Standard Standard Standard Raymond 7520/7720 Standard Standard Standard Standard Standard Standard Standard Standard Crown RR5725 (42) Not Available Not Available Not Available Not Available Not Available Not Available Not Available Not Available Crown RM6025 (42) RM6095S (48) Not Available Not Available Not Available Not Available Not Available Not Available Not Available Not Available

2011 The Raymond Corporation. Confidential: Internal document intended only for use by Authorized Raymond and Raymond Sales and Service Center Representatives.

NEW 7000 SERIES SALES AND MARKETING TOOLS

Brochure has a pocket to be customized with targeted sell sheets, including:

Universal Stance Dockstance Sit/Stand

Stability Maintenance Eco-Performance Ergonomics

2011 The Raymond Corporation. Confidential: Internal document intended only for use by Authorized Raymond and Raymond Sales and Service Center Representatives.

NEW 7000 SERIES SALES AND MARKETING TOOLS

2011 The Raymond Corporation. Confidential: Internal document intended only for use by Authorized Raymond and Raymond Sales and Service Center Representatives.

NEW 7000 SERIES SALES AND MARKETING TOOLS MATERIALS AND AVAILABILITY
November 14 Raymond Conversation Suite Winners Edge December 15 Winners Edge Truck section updated New Eco-Performance calculator OASYS update online Electronic Sales Manual online (Paper versions mailed) Eco-Performance Competitive Responses USAC Certification Letter Electronic version of the new brochure and sell sheets New Eco-Performance calculator (downloadable) Eco-Performance Technical & White Papers Webinar Presentation Website update Printed version of the brochure and sell sheets Customer video Customer Presentations
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2011 The Raymond Corporation. Confidential: Internal document intended only for use by Authorized Raymond and Raymond Sales and Service Center Representatives.

iNet

www.raymondcorp.com December 30 Print and video Winners Edge

MARKET COMMUNICATION CAMPAIGN

Digital Advertising MODEX Show

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2011 The Raymond Corporation. Confidential: Internal document intended only for use by Authorized Raymond and Raymond Sales and Service Center Representatives.

7500 IN A NUTSHELL ENHANCED ECO-PERFORMANCE

The Raymond 7000 Series Reach-Fork trucks feature industryleading lift, lower and travel speeds combined with optimized energy efficiency, including regenerative lowering, maximizing the number of pallets that can be moved per hour With the new Model 7500 Reach-Fork truck we significantly improved our cycle time from a 4% advantage over the competition with the Model 7400 to 9% - without any compromise in our Eco-Performance energy efficiency

2011 The Raymond Corporation. Confidential: Internal document intended only for use by Authorized Raymond and Raymond Sales and Service Center Representatives.