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  • Microsoft Data Mining 2012

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    Mark Ginnebaugh
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    Author: William Brown, Microsoft BI Specialist This slide presentation covers Microsoft Data Mining functionality from the developer to the end user. In the past, data mining belonged to the deep technical specialist, but the current Microsoft stack allows anyone to create very powerful data mining models. Data mining allows users to find insights that are difficult or impossible to discover with traditional analysis. You'll learn: * How to get started with Data mining * The various data mining models and where they can be applied * How to create models and surface the data to users * How to use the new Excel Data mining add-in

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    Author: William Brown, Microsoft BI Specialist This slide presentation covers Microsoft Data Mining functionality from the developer to the end user. In the past, data mining belonged to the deep technical specialist, but the current Microsoft stack allows anyone to create very powerful data mining models. Data mining allows users to find insights that are difficult or impossible to discover with traditional analysis. You'll learn: * How to get started with Data mining * The various data mining models and where they can be applied * How to create models and surface the data to users * How to use the new Excel Data mining add-in

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    Download as pdf
    57 views22 pages

    Microsoft Data Mining 2012

    Uploaded by

    Mark Ginnebaugh
    Author: William Brown, Microsoft BI Specialist This slide presentation covers Microsoft Data Mining functionality from the developer to the end user. In the past, data mining belonged to the deep technical specialist, but the current Microsoft stack allows anyone to create very powerful data mining models. Data mining allows users to find insights that are difficult or impossible to discover with traditional analysis. You'll learn: * How to get started with Data mining * The various data mining models and where they can be applied * How to create models and surface the data to users * How to use the new Excel Data mining add-in

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    Download as pdf
    of 22

    Introductionto MicrosoftDataMining

    Speaker:WilliamBrown
    MicrosoftBusinessIntelligence
    September2012

    MarkGinnebaugh,UserGroupLeader mark@designmind.com

    Objectives

    WilliamBrown,MicrosoftBIArchitect

    September2012

    DataMiningis.
    Dataminingisthelocatingofpreviouslyunknownpatternsandrelationshipswithin datausingadatabaseapplication

    IdentifyCross Selling Opportunities

    Locateand understand profitable customers

    Understand andpredict fraud

    Forecastsales andinventory data

    Identifyand handle anomalies duringdata transferor dataloading

    WilliamBrown,MicrosoftBIArchitect

    September2012

    DataMiningdoesnot.
    Dataminingisthelocatingofpreviouslyunknownpatternsandrelationshipswithin datausingadatabaseapplication

    Removeyour needto understand yourdata!

    Reducethe workto prepareand organizethe data

    Findsimple answersto complex questions

    Reducethe impactof dirtydata

    Magically makeyourlife easier

    WilliamBrown,MicrosoftBIArchitect

    DescribingtheDataMiningProcess
    Business Understanding Data Understanding

    Doing Data Mining

    Data Preparation

    Data
    Deployment Modeling Putting Data Putting Data Mining Mining to to Work Work

    Evaluation

    www.crisp-dm.org

    William Brown, Microsoft BI Architect

    DataPreparation

    WilliamBrown,MicrosoftBIArchitect

    DataMiningModeling
    Design time Process time Query time
    Mining Model

    William Brown, Microsoft BI Architect

    DataMiningModeling
    Design time Process time Query time
    Mining Model

    Data Mining Engine Training Data

    William Brown, Microsoft BI Architect

    DataMiningModeling
    Design time Process time Query time
    Mining Model

    Data Mining Engine

    Predicted Data
    William Brown, Microsoft BI Architect

    Data to Predict

    IntroducingAnalysisServices2012

    WilliamBrown,MicrosoftBIArchitect

    IntrotoSQLServerDataMining
    Hidesthecomplexity Includesfullsuiteofalgorithmstoautomatically identifyandstorepatternsinyourdata

    WilliamBrown,MicrosoftBIArchitect

    DataMiningAddInsforExcel
    FreeaddinforExcel2010
    Workswith32and64biteditionsofOffice2010

    RequiresSQLServerAnalysisServices AnalyzeTab simplertouse DataMiningTab fullpower

    William Brown, Microsoft BI Architect

    SQLServerDataMiningAlgorithms

    WilliamBrown,MicrosoftBIArchitect

    SQLServerDataMiningAlgorithms
    Continued

    WilliamBrown,MicrosoftBIArchitect

    SQLServerDataMiningAlgorithms
    Continued

    WilliamBrown,MicrosoftBIArchitect

    SQLServerDataMiningAlgorithms
    Continued

    Classify Decision Trees Logistic Regression Nave Bayes Neural Networks

    Estimate Decision Trees Linear Regression Logistic Regression Neural Networks

    Cluster Clustering

    Forecast Time Series

    Associate Association Rules Decision Trees

    William Brown, Microsoft BI Architect

    DataMiningAddInsforExcel
    Menu Analyze KeyInfluencers DetectCategories FillfromExample Forecast Highlight Exceptions ScenarioAnalysis GoalSeek ScenarioAnalysis Whatif Predicton Calculator Shopping Basket Datamining NaveBayes Clustering LogicalRegression TimeSeries Clustering LogicalRegression LogicalRegression LogicalRegression AssociationRules
    William Brown, Microsoft BI Architect

    SQLServerDataMiningVisualizations

    WilliamBrown,MicrosoftBIArchitect

    1. Creating,training,testingdataminingmodelswithSSDT 2. UsingExcelforuserdrivendatamining 3. AuthoringaReportingServicesreportbasedonadatamining model 4. Automatingdatavalidationwithdatamining

    MessageforDevelopers

    WilliamBrown,MicrosoftBIArchitect

    TechnicalResources
    http://www.microsoft.com/sqlserver/en/us/solutionstechnologies/businessintelligence/datamining.aspx

    http://www.sqlserverdatamining.com

    http://www.predixionsoftware.com/predixion/
    WilliamBrown,MicrosoftBIArchitect September2012

    Tolearnmoreorinquireaboutspeakingopportunities,pleasecontact: MarkGinnebaugh,UserGroupLeader mark@designmind.com

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