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User Research Cheat Sheet
User Research Cheat Sheet
Derived from Observing the User Experience by Mike Kuniavsky (pages 69-73)
Profiles (Personas)
Turn audience descriptions into fictional characters in order to understand how audience needs relate.
Beginning of the development process 2-5 days work over two weeks
Chapter 7
Once per major design, or when new markets are defined
Chapter 8
Once per major set of features
Focus Groups
Structured group interviews of 6-12 target audience representatives.
Early development feature definition 2-4 weeks, not including recruiting
Chapter 9
Once per major set specification, then after every feature cluster
Usability Testing
Structured one-on-one interviews with users as they try specific tasks with product prototypes.
Throughout design and development 2-6 weeks
Chapter 10
Once before major redesign, regularly thereafter
Surveys
Randomly selected representatives of the audience are asked to fill out questionnaires; quantitative summaries of the responses are then tabulated.
Beginning of development, after launch and before redesign 2-6 weeks
Chapter 11
Once before major redesign, regularly thereafter
Ongoing Research
Long-term studies of users; done through diaries and advisory boards.
Throughout life of product Ongoing
Chapter 12
Regularly after release
Chapter 13
Regularly after release
Mike Kuniavsky is a founding partner of Adaptive Path, a user experience consulting company in San Francisco. He has been developing commercial web sites since 1994, and is the interaction designer of an award-winning search engine, HotBot. (Book published in 2003)