THE REPORT ON SUMMER-INTERNSHIP AT SUGUNA FOODS LIMITED IN VARATHARAJAPURAM

Submitted in partial fulfillment of the requirements for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

Of Bharathiar University, Coimbatore Submitted by S.MANOKARAN (Reg.No. N1MBAA0017) Under the guidance of Mr. G.MANOKARAN Assistant professor

PG DEPARTMENT OF MANAGEMENT SCIENCE

SREE SARASWATHI THYAGARAJA COLLEGE

(Autonomous)
(An ISO 9001:2000 Certified and NAAC Accredited Institution) (Affiliated to BHARATHIAR UNIVERSITY, Coimbatore) POLLACHI - 642 107.

2010-11

DECLARATION

I, S.MANOKARAN, hereby declare that the internship Report on THE

REPORT ON SUMMER-INTERNSHIP AT SUGUNA FOODS LIMITED IN VARATHARAJAPURAM submitted to BHARATHIAR UNIVERSITY, Coimbatore, in partial fulfillment of the requirements for the award of the Degree of MASTER OF BUSINESS ADMINISTRATION is a record of original work done by me, under the guidance of G.MANOKARAN,. Assistant Professor, during the period of my study, at Sree Saraswathi Thyagaraja College (Autonomous), Pollachi.

Place: Pollachi

S.MANOKARAN

Date: _________

Reg.(N1MBAA0017)

PG DEPARTMENT OF MANAGEMENT SCIENCE

SREE SARASWATHI THYAGARAJA COLLEGE

(Autonomous)
(An ISO 9001:2000 Certified and NAAC Accredited Institution) (Affiliated to BHARATHIAR UNIVERSITY, Coimbatore) POLLACHI - 642 107.

Certificate
This is to certify that the Report on A STUDY ON PARENTAL PERCEPTION OF THE IMPACT OF
TELEVISION ADVERTISEMENT ON CHILDRENS BUYING BEHAVIOUR

is a bonafide record of

internship submitted by S.MANOKARAN (N1MBAA0017) in partial fulfillment of the requirements for the award of the Degree of MASTER OF BUSINESS

ADMINISTRATION of BHARATHIAR UNIVERSITY, Coimbatore.

Faculty Guide

Head of the Department

PRINCIPAL
Viva-Voce Examination held on ________

Internal Examiner

External Examiner

LIST OF CHARTS
LIST OF CHARTS
Table no. 4.1 4.2 4.3 4.4 Charts Title Charts showing the gender of the respondents Charts showing the age of the respondents Charts showing the occupation of the respondents Charts showing the monthly income of the respondents 4.5 Charts showing the respondents opinion on their children like watching TV 4.6 Charts showing the respondents opinion on average time of their children watching TV in school day 4.7 Charts showing the respondents opinion on average time of their children watching TV in holiday 4.8 Charts showing respondents opinion on their children 46 44 42 40 Page no. 32 34 36 38

watching TV over talking to friends 4.9 Charts showing respondents opinion on their children watching TV over playing outdoor games 4.10 Charts showing respondents opinion on their children watching TV over studying 4.11 Charts showing the respondents opinion on their children play an important role in family purchase decision 4.12 Charts showing the respondents opinion on most influential factor affecting their childrens purchase decision 4.13 Charts showing the respondents opinion on their childrens knowledge of brands and products are increasing through TV advertisements 4.14 Charts showing the respondents opinion on TV advertisement increase unhealthy food habit in children 4.15 Charts showing the respondents opinion on TV advertisement increase purchase request of children 4.16 Charts showing the respondents opinion on TV advertisement turns children into naggers 4.17 Charts showing the respondents opinion on which product category their childrens mostly like watching 4.18 Charts showing the respondents opinion on their unplanned purchase 4.19 Charts showing the respondents opinion on their children watching TV advertisement 68 66 64 62 60 58 56 54 52 50 48

4.20

Charts showing the respondents opinion on their children aware about TV advertisement Charts showing the respondents opinion about TV advertisements are changing their childrens buying behavior

70

4.21

72

4.22

Charts showing the happiness of the parents when their children not watching TV advertisements

74

Bibliography
BIBLIOGRAPHY

BOOKS

Kothari C.R,Research Methodology methods and techniques new age

international (p) Ltd.,publishers, New Delhi-2007.

Philip Kotler &Kevin lane Keller, Marketing management 13 edition,

prentice-hall of india (p) Ltd, New Delhi-2008.

Philip Kotler, Marketing Research , Pearson education, edition-2000.

WEBSITES www.google.com www.wikipedia.com

A STUDY ON PARENTAL PERCEPTION OF THE IMPACT OF TV ADVERTISEMENT ON CHILDRENS BUYING BEHAVIOR QUESTIONNAIRE 1. Name: 2. Gender: ( ) male ( ) female

3. Age: ( ( ) below 20 ) 30-40 ( ( ) 20-30 ) above 40

4. Occupation: ( ( ) government employee ) private employee ( ( ) business ) others

5. Income: ( ) below 5000 ( ) 5000-10000

) 10000-20000

) above 20000

6. Do your children like watching television? ( ) Yes ( ) No

7. How many hours on an average do your children watch TV in school day? ( ( ) less than 1 hour ) 2-3hours ( ( ) 1-2 hours ) more than 3 hours

8. How many hours on an average do your children watch TV in holidays? ( ) less than 1 hour ( ) 1-2 hours ( ) 2-3hours ( ) more than 3 hours 9. Do your children prefer watching TV over talking to friends? ( ) agree ( ) cant say ( ) disagree 10.Do your children prefer watching TV over playing outdoor games? ( ) agree ( ) cant say ( ) disagree 11.Do your children prefer watching TV over studying? 12.( ) agree ( ) cant say ( ) disagree

13. Do your children play an important role in family purchase decision? ( ( ) agree ( ) cant say ) neither agree nor disagree ( ) disagree

14.What according to you is the most influential factor affecting childrens purchase decision? (specify in rank) ( ( ( ( ) friends ) radio ) hoarding ) others ( ( ( ) comics ) TV advertisement ) sibling

15.Is the TV advertisement adds value to childrens knowledge of brands and products?

) agree (

) cant say

) disagree

16.Is the TV advertisement encourages unhealthy food habits in children? ( ) agree ( ) cant say ( ) disagree

17.Is the TV advertisement increase purchase request of children? ( ) agree ( ) cant say ( ) disagree

18.Is the TV advertisement turns children into naggers? ( ) agree ( ) cant say ( ) disagree

19.Advertisements of which product category do your children mostly like watching? ( ) chocolate ( ) stationary ( ) snacks ( ) others 20.Please tick the factor that determines your unplanned purchase? ( ( ) product display ) long verity ( ( ) price ) store ambience

21.What you think about your children watching TV advertisement? ( ) it is good ( ) bad ( ) not bad

22.How much of percentage your children aware about TV advertisement? ( ( ( ) bellow 20% ) 40%-60% ) above 80% ( ( ) 20%-40% ) 60%-80%

23.Do you think TV advertisement is changing your childrens buying behaviour? ( ) agree ( ) cant say ( ) disagree

24.Do you feel happy if your children will not watch TV advertisement? ( ) agree ( ) cant say ( ) disagree

Introduction

Analysis AND INTERPRETATION

Findings and Suggestions

Annexure

Questionnaire

OBJECTIVE OF THE STUDY

REVIEW OF LITERATURE