SAB MILLER

About The Company

SABMiller India is a wholly owned subsidiary of SABMiller plc, the second largest beer company in the world with over a hundred years of heritage. It has brewing interests and distribution agreements across six continents. SABMillers India sojourn began in 2000 and in just a few years, it has cornered nearly one third of the Indian beer market. It has strong presence in the market with brands such as Haywards 5000, Haywards 2000, Haywards Black, Knock Out, Royal Challenge, Castle Lager and Fosters. Since 2000, it has invested in USD 800 million in India. Based on consumer insights, SABMiller India has taken innovative measures to fill up the packaging, pricing, occasion and product gaps. Expertise on a global level has come in use to create many firsts in India including the use of one-way bottles, flash pasteurization, establishing draught standards, and now Haywards Black a genuine stout beer. With ten world-class breweries strategically located across India, SABMiller is well positioned to easily access and efficiently service the beer markets. SABMiller India has a market capacity of 5.7 Million HL. The Companys brewery in Andhra Pradesh is Indias first brewery to have a capacity of 1.5 Million HL, which is twice the size of the second largest brewery in India. The wide sales and distribution network covering every single State in India, ensures that the company meets the expectations of the trade and consumers. The modern trade practices and transparent dealings followed by SABMiller India has ensured a long lasting partnerships with its key stakeholders, viz., customers and consumer The Company's commitment to India and ethos of quality is reflected in the fact that it invested over Rs. 125 crore in the last two years to upgrade breweries in line with global standards. SABMiller is a market facing and brand led organization that continuously refreshes itself in pursuit of its mission of owning and nurturing local and international beer brands which are the first choice of the consumer. The company invests in bottles, which are returnable in nature and are accounted for as fixed assets in its books. The company pays to its customers/agents for

returning the empty bottles at the prevailing market prices. The company urges its customers/agents to return the empty bottles to the company for which the company will reimburse them at prevailing market prices. Vision/Mission

Our vision is to be amongst the 3 most admired beverage companies in India. Our mission is to own and nurture local and international beer brands that are the first choice of the consumer. CSR initiatives With the objective to improve the barley supply chain, SABMiller IUndia initiated a Malt Barley Development Programme, called Saanjhi Unnati (*Progress trough Partnership) in Rajasthan in the 2005. This project assists the farmers and local community in maximizing land use and securing good income. It has now grown to 27 centres in 5 States with membership of over 7400 farmers. SABMiller India, as a company recognizes HIV/AIDS is a major threat to the world of work. In 2007 it started its HIV/AIDS internal workplace programme jointly with International Labour Organization (ILO). The programme has been extended to supply chain (truckers) and trade (liquor retail outlets). The programme has so far reached out to more than 25,000 truck drivers and is prevalent in states like Rajasthan, Pondicherry, Haryan, Andhra Pradesh and Karnataka. Water is one of our key Sustainable Development priority and we focus on using water efficiently and improving the water balance. This is reflected in the 5R water management strategy which has internal measure to Reduce, Recycle, Reuse and external measures to Replenish and Redistribute. We have set ourselves the demanding target of reducing water use by 25% per litre to beer of beer between 2008 and 2015. We are already one of the most efficient brewers at around 4.45 litres of water per litre of beer. Promoting responsible drinking is one of SABMillers key sustainable development priorities. In October 2011, we launched Respect the Road- Dont drink and drive campaign with the traffic police to promote responsible drinking behaviour.

Values Our values and group behaviors:

Our people are our enduring advantage Accountability is clear and personal We work and win in teams We understand and respect our customers and consumers Our reputation is indivisible campaign with the traffic police to promote responsible drinking behaviour.

Innovations set benchmark in the Indian beer industry with the introduction of beer in PET bottles. launched Indias first spice beer-Indus Pride in four different variants. Indus Pride is an Indian specialty beer brewed with authentic Indian spices. It carters to the diverse range of the Indian taste palette. SABMiller India offers the widest range of pack sizes of the beer in India, which includes 650ml bottle, 500ml bottle, 330ml bottle, 250ml, 500ml can, 330ml can, 50 litre draught and 30 litre draught. New and innovative technologies and best practices are being adopted to reduce, rescue and recycle the water. These include lower water consuming technologies-mash filtration and flash pasteurization. Investments have been made in setting-up electron spin resonance (ESR) machines for flavor stability. world class manufacturing program is fully aligned with the global SABMiller manufacturing way & implementation has produced positive results, not only in performance, but improving effective work practices in many aspects like process controls, quality management, asset care & competency development.

BEER Haywards Haywards 5000 Fosters Fosters Royal Challenge Indus Pride

Haywards 2000

Haywards Black

Indspirit 2008 Knockout Castle Lager Peroni

History
2000-01: 2002: 2003: 2006: 2007: 2008:

Entered in July 2000 with JV and later acquisition of Narang Breweries (UP) Acquired Mysore Breweries (MBL) with 2 breweries in west and south , Rolled out Knock Out nationally Acquired Rochees Breweries in February, Formed JV with Shaw Wallace, later acquired Acquired Fosters India Launched Peroni Nastro Azzurro, a premium Italian brand, one of the top fifteen beer brands in the world in select cities Launched Indus Pride, India first 100% malt beer in Rajasthan. A year later it was launched in Karnataka

SABMiller India Operations

Total Breweries: 10 (Owned), 3 (Contract) Total Capacity: 3.3 million HL (00 Litres) Total Brands: 7 Total Market Share: o Haywards 5000 and knockout contribute to 38 percent of strong beer o Royal Challenge and Fosters constitute a market share of 31 percent. Total workforce: Over 3800 people

Executive Management Team Managing Director- Paolo Lanzarotti Director (Marketing)- Mr Derek Jones Competition Kingfisher (UB group), Budweiser(Anheuser-Busch), Carlsberg, Heineken

Data Total Revenue- USD 31,388m(FY12)

News
1. SABMiller India launches Indian specialty beer - Indus Pride http://www.sabmiller.in/news/sabmiller_launched_induspride.html 2. Andhra policy change to give SABMiller a chance to regain number one slot

http://www.sabmiller.in/news/Andhra_policy.html

3. Beverage majors map their water footprints http://www.sabmiller.in/news/Beverage_majors_map_their_water_footprints.html 4. What's in your drink? http://www.mid-day.com/lifestyle/2011/jul/250711-the-guide-bangalore-websiteTalkingAlcohol-drink.htm

5. Exciting Times Ahead - Vincent Oliver - Sabmiller India

http://www.etracc.net/index.php?module=11&m=2&article=27
6. SABMiller India's Haryana brewery bags the 'Best Brewery Award' at INSPRITS awards 2010

http://www.sabmiller.in/news/SABMiller_Indias_Haryana_brewery_bags_the_Best_Brewer y_Award_at_INSPRITS_awards_2010.html 7. SABMiller likely to be back in black this year http://www.sabmiller.in/news/SABMiller_likely_to_be_back_in_black_%20this_year.html

8. SABMiller plans 100% barley sourcing from farmers in five years

http://www.sabmiller.in/news/SABMiller_plans_100_barley_sourcing_from_farmers_in_fiv e_years.html

Promotional Campaigns Haywards 5000 Campaign Celebrity URL Campaign URL

Fosters

Buland Hausla Rajeev Khandelwal

http://www.youtube.com/watch?v=MSPh05aqleY&feature=related

Hausla Buland campaign

http://www.youtube.com/watch?v=hq5CEM71SIE

Campaign URL
SAB MIller

Refreshingly Australian http://www.youtube.com/watch?v=CzUQm2rrkuY

Campaign URL

Respect the road http://www.campaignindia.in/Article/285459,sabmiller-india-launchesrespect-the-road-campaign.aspx